Nanjing, Jiangsu: promoting consumption with festivals, and art to light up the Chinese Festival

The Mid -Autumn Festival is approaching. As one of the national key cities of the traditional Chinese festival, which activities will Nanjing carry out this year's Mid -Autumn Festival? On the afternoon of September 6, Nanjing's "Our Festival · Mid -Autumn Festival" news ventilation meeting and Deki super artificial moon lighting ceremony in 2022 were held in Deki Plaza. Nanjing organized the Mid -Autumn Festival activities with the theme of "Ten Thousands of Lights Night Jinling", which attracted many businesses to actively participate, promoting consumption with festival business, and while meeting the diverse needs of the masses, focusing on promoting the recovery of economic continuous economic recovery.

Nanjing Xinjiekou rises "Super Artificial Moon"

On the afternoon of September 6, a round of "Super Artificial Month" was officially lit in the second phase of Deki Plaza in Xinjiekou. According to reports, "Super Artificial Month" is one of the special activities of Nanjing's 2022 "Our Festival · Mid -Autumn Festival". It is directed by the Propaganda Department of the Nanjing Municipal Party Committee. Hosted by the square, hosted by Deki Art Museum.

Since the beginning of installation on August 29, the "Super Artificial Month" located in the second phase of the Dki Plaza's secondary court has ushered in a wave of citizens to check in and share the circle of friends. For a time, it has become a hot topic in the city. reduce. According to reports, "Super Artificial Monthly" is the new artistic work created by Deji Art Museum and Wang Yuyang, a well -known experimental artist Wang Yuyang, and the first work of the Deki Art Museum's "Atrium Art Project". complete. As the Mid -Autumn Festival is approaching, the "Super Artificial Moon" that has been lit will gradually rise, so that the audience of Deki Plaza can "enjoy the moon" at close range and light up the city and life with the power of technology and art. With a high -quality art experience, the traditional festival is given to the golden autumn.

Unlike some art exhibitions before the development of "hidden", the whole process of the “super artificial moon" moon, bright moon, and lift moon is presented to the audience by the Deki Art Museum in the form of "seeing". "In the construction of this' Super Artificial Month", we show each step and link to the public, allowing people to see each process of the moon, the moon, and the moon. The public persistence of the project; on the other hand, I hope to present a real 'seeing art events', so that everyone is both a witness and participants. Different from the artistic works and experiences of traditional business beauty, it is more closely connected to the link between art and the public. At the same time, it promotes the creative transformation and innovative development of the traditional festival of the Mid -Autumn Festival. Erin, the chief of the Kidi Art Museum.

Bridge Lantern beaded into a chain to create a night economic business district

The current economic stability is at a key node. Facing the consumption season brought by the Mid -Autumn Festival, Nanjing's market entities are actively planning to carry out various formal festivals to promote consumption to keep consumption recovery with festival merchants. The "Super Artificial Month" of Deji Square is a microcosm of the innovation integration of cultural and business travel.

As one of the business cards of Nanjing Mid -Autumn Festival theme activities, Qiaoqiao Lantern is a hot spot for the outside world. The reporter learned from this news ventilation that this year's third Lantern Lantern City will be launched on September 9th at the "Our Festival · Mid -Autumn Festival" cultural heritage base -Xinanli neighborhood, and it will continue until the National Day period. Essence

Cai Leimin, deputy general manager of the History, Culture Leisure District of Nanjing Tourism Group, introduced that this year's Mid -Autumn Festival is the first small holiday in the National Night Culture and Tourism Consumption Gathering Zone in Xunanli District. The festive IP was created as the core, and the wonderful festival activities were planned. "There are three major features in the Lantern Lantern City of this year. First, the design of the lamp group has a new look, highlighting the sense of technology, and highlighting the new consumer scenarios. Different points in the neighborhood have different themes to check in, and there are rows of traditional lanterns on the big board lanes. It is hung along the street, and the buildings of different historical periods in the lane are brightened with different themes, and the festival atmosphere is strong. Second, the area of ​​the lantern market is further breakthrough, extending to Xinjiekou business district, setting up a branch venue in the Mingwa Corridor to set up a branch venue And from the branch venue to the main venue, 80 merchants along the line hang the lights, form a linkage with the surrounding business districts, and make the beading chain of Xunanli, Chaotian Palace, and Xinjiekou (Mingwa gallery) to create a new business district of the night economy. Third, carry out folklore market collection, Chaotian Gong.com Hongxia store market, and Nanjing Memory Market, and select many merchants in the neighborhood to jointly launch a blind box -opening lottery lottery.

Moon -watching moon cakes are the traditional customs of the Mid -Autumn Festival. In the Mid -Autumn Festival this year, in the five seasons, Suiyuan inherited the classic deliciousness in "Suiyuan Food List", combined the concept of five -color nourishing and internal organs in the "Yellow Emperor's Internal Classics". Under the guidance of traditional Chinese medicine experts, and "Our Festival" Nanjing Studio Let's launch the Mid -Autumn Festival Cultural and Creative Cultural and Creative "Monthly View · One -handed Good Brand" gift box.

Regarding the actively responding to the traditional holiday cultural behavior of the Nanjing market, Liang Jianshu, the director of Nanjing Studio, said that more and more merchants are aware of the charm of traditional festival culture. Gathering, further recover and activate new scenes of festival consumption. Starting from the evening of September 6, the "Our Festival" Nanjing Studio also jointly planned a 368 -meter huge light show with Sina Jiangsu and Hexi Golden Eagle. According to reports, in the process of light show, a full moon lights up the three -tower conjoined ferris giant, astronauts and astronauts shuttled between the building, implying that the flying sky myth that Chang'e ran to the moon has been realized in modern technology to celebrate the Mid -Autumn Festival. At the same time, 6 shopping malls, 5 hotels, and 2 health centers under the Nanjing area under the Golden Eagle Group will link the city to carry out rich and diverse activities with the theme of "Mid -Man Mid -Autumn Festival". Among them, the Golden Eagle New Street Store creates a "tide pole Golden Eagle, Youmi travels!" One -stop Mid -Autumn Festival tide playing journey, with the Mid -Autumn Festival Garden Club, Dare Tide Stage Show, Calligraphy Art Exhibition as the highlight, show the interesting national tide cultural activity; Xianlin Golden Eagle Lake Bin Tiandi, Hexi Golden Eagle World will carry out various wonderful activities such as music festivals, Hanfu patrols, and outdoor market collection; the Golden Eagle Moutai Cultural Experience Hall officially opens the appointment. More than a thousand activities advocate the formation of new customs in the era

In the Mid -Autumn Festival this year, Nanjing will organize more than 1,000 theme activities of "Our Festival · Mid -Autumn Festival", and insist on integrating the requirements of socialist core values ​​into it, focusing on expressing reunion happiness, spreading the family's happy and social harmony.

From September 8th to September 12th, the 2022 Nanjing Forest Concert will be held on the Zhongshan Mausoleum Music Station. Five concerts will give full play to the unique role of cultural literature and art, and to meet the cultural needs of the masses with real cultural and literary services to meet the cultural needs of the masses , Enhance the sense of culture of the masses. As one of the cultural events with brand influence in the Yangtze River Delta region and even the country, the Nanjing Forest Concert has successfully held seven sessions since 2015, playing a positive role in spreading the image of Nanjing city.

On September 16, the 2022 "Su Yun Hometown" hosted by the Jiangsu Provincial Agricultural and Rural Department, the Jiangsu Provincial Department of Culture and Tourism, the Nanjing Agricultural and Rural Bureau, the Nanjing Cultural and Tourism Bureau, and the Jiangning District People's Government Rural Leisure Tourism Agriculture (Nanjing) special promotion and 18th China Nanjing Agricultural Carnival will open in Jiangning Lake Cooked Modern Agricultural Demonstration Park. This year's Agricultural Carnival adheres to the theme of "citizens 'festivals, farmers' grand events", and takes the theme of "Meet the Urban Pastoral Creating a Beautiful Life". , Learning, Buying and other elements are the global vitality carnival.

During the Mid -Autumn Festival, all districts in the city gave full play to the role of various cultural positions, and the cultural meal on the city met the diverse needs of citizens. Xuanwu District will hold the Mid -Autumn Festival Fun Games; Qinhuai District will hold a report on the protection results of the Nanjing White Bureau; Jianye District will launch a series of "Mid -Autumn Festival · Flower Moon" series; Qixia District will carry out the "Hear Your Voice" Mid -Autumn Festival Poetry Recitation activity; Carry out the traditional Mid -Autumn Festival Food Show; Jiangning District will carry out a series of "Flower Moon Round Master Mid -Autumn Festival"; Pukou District will carry out the "Moon Mid -Autumn Festival Love is Pukou" cultural benefit people; Liuhe District will carry out activities such as the Mid -Autumn Festival and Painting and Calligraphy Contest; Gaochun District will be in Gaochun District It will be carried out to send culture to the countryside during the Mid -Autumn Festival.

Reporter Zhang Jian

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