Open the first year of personalized customization of electric vehicles, Lantu once again refreshed the "high -end" luxury label

Cover news reporter Zhang Fuchao

At the just -concluded 2022 Chengdu International Auto Show, high -end new energy brand Lantu Automobile brought a strong custom model such as Free DNA and Lantu Dreaming Family Personal Customized Edition, and officially released the first personalized customized ecosystem of Chinese automobile brands, opened up New era of high -end electric vehicle customization in China.

Release the first customized ecology

Lantu turns on the personalized high -end customization of the "first year"

At present, China is transforming from a large country to a strong car. Behind it is not only the continuous improvement of intelligent manufacturing technology to support product support, but also cultural confidence in design support, which constitutes the current unique design style of Chinese cars. All high -end brands are indispensable.

Based on the upgrade of the star models of Lantu, Lantu released two personalized custom models Lan Tu FREE DNA and Lan Tu Dreamor's private customized version. Among them, Lantu FREE DNA uses the concept of bionic mechanical design, bringing a disruptive sports style appearance; smaller air intake grille, more exaggerated side of the air inlet shape, a strong sense of power and aggressiveness, becoming the present moment, becoming the present moment, becoming the present moment, becoming the present moment, becoming the present moment, becoming the present, becoming the present moment, becoming the present moment, becoming the present moment, becoming the present, becoming the present moment, becoming the present moment, becoming the present moment, becoming the present moment, becoming the present moment, becoming the present moment, becoming the present moment, becoming the present, becoming the present moment, becoming the present, becoming the present moment, becoming the present, becoming the present moment, becoming the present, becoming the present moment, becoming the present, becoming the present, becoming the present, becoming the present moment. The style of young and new consumers. In terms of body color matching, Lan Mu Free DNA draws inspiration from the traditional Tai Chi culture of China, and uses black and white body to bring a strong visual effect.

And the "electric luxury flagship MPV" Lan Tu Dreamye, which has quickly become popular on the market, is the private customization version of Lantu Dreamor's private customized version to further meet the needs of users' personalization and differentiation. In terms of design, the color of the sun purple+Du Ruobai, the color of Ri Yaojin+Xuan Yinghei, showed their personality and elegance, low -key and luxurious. In terms of interior color, the brand temperament of Lan Tu's "light, quiet, and elegant" is in majestic, showing the extraordinary elegant charm.

In fact, Chinese vehicles have first been introduced by foreign vehicles. They have mature front -loading mode (such as AMG) and mature rear modes (such as ABT and MTMs), but they are basically monopolized by traditional fuel vehicle companies in Europe, America and Japan. As a highlands of new energy vehicles, China took the lead in entering the era of intelligent electrification. This time Lan Tu officially released the first electric vehicle personalized ecology, allowing everyone to enjoy personalized luxury, more advanced personalized customization customization There is a need for the integration and injection of technology in the new era.

"At present, there are many pain points such as opaque price, market chaos, and no warranty." Liu Zhanshu, deputy general manager of Lantu Automobile Sales Co., Ltd., said that in order to bring a better experience to users, Lantu is based on the "ecological partner" model Explore, create an official custom platform, expand customized products on the existing model series (including research), taking into account users' personality needs and reliable and stable mass production quality.

New strength

Lantu accumulates a strong circle with hardcore technology

This year, the automotive industry has faced a serious phenomenon of "lack of cores and less screens". Many car companies are facing the situation of stagnation of sales, and Lantu still maintains a steady growth trend. According to the sales volume announced on September 1 on September 1, Lantu delivered a total of 2429 new cars, an increase of 495%year -on -year, and an increase of 35%month -on -month. After the newly benchmark "Electric Luxury Flagship MPV" Lan Tu Dream Home was launched, it quickly won market recognition and consumers' favor. In August, 1,591 delivery was achieved.

In fact, since the first delivery of August last year, the Lantu brand has delivered 17,891 vehicles to users across the country within a year. At the same time, Lantu's sales service network layout is also accelerating. As of August 31, 2022, Lantu has opened 130 stores across the country, including 104 Lantu space and 26 Lantu delivery service centers. Life cycle service.

In June 2021, Lan Tu's first model "Performance -level Smart Electric SUV" Lan Tu FREE was officially launched. In August of the same year, users were delivered in August, and users covered over 300 cities across the country. This year, Lan Tu's second model "Electric Luxury Flagship MPV" Lantu Dreamingman was officially launched on May 7 and officially opened on July 16.

From the establishment to the listing to the delivery of the "first speed" of the industry, Lantu Automobile refreshed consumers' awareness of luxury electric vehicles with a number of "first". In fact, Lantu Automobile, which was established in 2018 as China ’s“ new strength of car manufacturing ”, integrates Dongfeng Company’ s 53 years of car -making technology and advantageous resources. With the strong support of Dongfeng Automobile, with the absolute strength advantage, Create a beautiful life with modern style, and make a strong circle.

Kuangchuan Chongqing

Promote brand confidence with strength

Data show that from January to July, Chengdu New Energy passenger cars sold a total of 86,000 units, a growth rate of 159%. In the first half of the year, the sales volume of Chengdu New Energy Vehicles ranked fourth in the country. It can be seen that the Sichuan -Chongqing market, including Guizhou and other places, has a strong demand for new energy vehicles.

Lantu chose to start Lan Tu FREE DNA at the Chengdu Auto Show, and appeared in the private custom version of Lan Tu Dream Home, which reflects Lan Tu's great importance to the Sichuan -Chongqing market, and also reflects the confidence of Lantu's continued increase in sales of the Sichuan -Chongqing region.

In April of this year, Lan Tu FREE ranked first with the first score and won the "Grand Judgment Award" with the most heavy weight of the "China Automobile Fengyun Ceremony" in the 2021 "China Auto Fengyun Ceremony", which became the most competitive and trustworthy of the year. One of the SUV models purchased. Lantu Free is the first electric model that has won the annual prize of the year. It competes with more than 1,000 new models such as Audi and BMW and 31 shortlisted models. I. Power performance first and intellectual association first, showing "five one" to show strong comprehensive strength. In the era of intelligent electrification, brands are being reshaped, and Chinese brands are in the best era. In the global new energy vehicle track highland, it has gathered in Dongfeng Automobile for 53 years of car -building technology and advantageous resources. Lantu Automobile has obtained market recognition with strong core technology and adherence to long -termism, and achieves three consecutive months of sales. Increased in the trend. At the moment when the new energy market is developing at the rapid development of the new energy market, Lantu uses the pioneering courage of the first personalized customized ecosystem of Chinese automobile brands to open the personalized high -end customized "first year" of electric vehicles and open up a new path for brand development.

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