Shanghai Game Industry: Outsider Online Games Revenue comes from independent research and development
Author:Jiefang Daily Time:2022.09.07
In 2021, Shanghai's online game sales revenue was 1250.03 billion yuan, an increase of 3.7%year -on -year, accounting for one -third of the country. Among them, in 2021, Shanghai's independent research and development of online game sales revenue was 82.7 billion yuan, accounting for 82.7%of Shanghai online game sales revenue. Yesterday, the "2021-2022 Shanghai Game Publishing Industry Report" (hereinafter referred to as the "Report") released at the Shanghai Game Elite Summit in 2022 shows that independent research and development of online games has constituted the foundation of the Shanghai game industry, self -developed products and self -developed capabilities It is the main factor that drives the development of the Shanghai game industry.
As an important part of the cultural industry, the development of the online game industry in Shanghai has been promoted in an orderly manner. The "Report" written by Gamma data shows that among the sales revenue of 125.03 billion yuan in Shanghai online game companies in 2021, the online game sales revenue of the domestic market was 10,000 yuan, and the sales revenue of overseas markets was US $ 3.875 billion. In the first half of 2022, Shanghai's online game sales revenue was 62.79 billion yuan. Among them, the online game sales revenue of the domestic market was 50.04 billion yuan, and overseas sales revenue was 1.966 billion US dollars. The size of the Shanghai e -sports market in 2022 is expected to reach 26.89 billion yuan, of which the direct revenue related to the event is 6.02 billion yuan, an increase of 8.3%year -on -year.
The "Report" shows that at this stage, Shanghai's independent research and development of online game sales revenue accounts for about 30%of the country. Driven by the self -developed products such as "The original God" and "Sword and Expedition", independent research and development has brought more significant scale contributions and growth contributions to Shanghai, and has the ability to sustainable development. In the future, self -research capabilities are expected to apply in key areas such as IP expansion, technology upgrade, and product quality and support the sustainable development of the Shanghai game industry.
In terms of going global, in 2021, the sales revenue of Shanghai online game overseas market reached 3.875 billion US dollars, or about RMB 25 billion, an increase of more than 20%, the growth rate was higher than the national average. With the long -term operation of mature products such as "Wake -ups of the Kingdom" and "original God", and the continuous efforts of new products such as "Warpath", the overseas markets of Shanghai's game industry have developed rapidly. In addition to output products, the research and development teams of these high -quality games spontaneously strengthen the game cultural attributes, making the game a emerging carrier of Chinese culture to go to sea, making positive contributions to telling Chinese stories with games and e -sports. Taking the "Original God" of Mihayou as an example, "The Original God" "The View of the Goddess of the Goddess", which was launched by the opera culture, was voiced by the actor Yang Yang, the actor of the Shanghai Peking Theater. The distribution has greatly enhanced the ability of cultural communication.
"Report" shows that 24%of Chinese game companies who have received investment in 2021 are located in Shanghai. In recent years, the rapid development of the Shanghai game industry has enabled more head companies to recognize the research and development capabilities of Shanghai enterprises, and then drive the number of investment companies in Shanghai to maintain a high level. Shanghai has supported the development of the gaming industry through the policy and has great support. According to statistics, the number of game -related policies issued in Shanghai in 2021 ranks first in the country. Statistics show that in the game -related policies issued in Shanghai in 2021, policies in the fields of e -sports, innovation, enterprises, talents, and originals have exceeded 10%.
The launch of the Shanghai Game Elite Summit and Shanghai Game Publishing Industry Report in 2022 was directed by the Shanghai Press and Publication Bureau and sponsored by the Shanghai Publishing Association.
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