Digital reform new "runway" opens the half -year digital cultural system. This affects Zhejiang in Zhejiang

Zhejiang News Customer Reporter Jin Chunhua Xie Danying Li Jiaojiao Shi Weiwei Xu Tiancheng Yu Shan Correspondent Ye Libiao Zhu Min Zhang Zemin Chen Xianglei

Under the blessing of the "Future Scenic Area · Anxin Play", tourists in Changxing's "Dragon Dream" scenic spot feel more intimate services. Interviewee confidence

In the summer tourist season, the reporter found that Taizhou quietly raised a "online heat": use 720 degrees VR panoramic view, visit the attractions such as the fairy house scenic area; follow the boutique strategies such as the "Road to the East of Zhejiang" Learn to make famous dishes in various counties, and taste the cultural allusions behind the taste ... "If you understand it online, you can worry about offline." The relevant person in charge of the Taizhou Cultural Tourism Bureau said that this is a new version of "Traveling" called "Traveling Treasure Box" The mission of saving "application. It was selected as the third batch of excellent application lists in the province's digital culture system.

Digital culture is a "runway" for digital reform. At the province's digital reform and promotion conference held on February 28 this year, the "152" system is iterated to "1612" by the digital reform. Among them, from "5" to "6", the digital cultural system is increased. Lan Jianping, deputy dean of the Provincial Institute of Development Planning, said that it will provide a basic and supportive role for Zhejiang to build a new era of cultural highlands.

In the past six months, the new track has opened the five "runways" in the theoretical leadership, public opinion guidance, cultural benefits, cultural tourism integration, and civilization. Especially at the grassroots level, a group of practical and good applications have appeared: Hangzhou Fuyang's "Fuchun Wind Shanghui", Jiaxing's "Red Resources Online · Red Run Xin", Changxing's "Future Scenic Area · Anxin Play", Shaoxing Yuecheng history Cultural city protection and inheritance applications, Wenling's village community communication ... They have allowed digital cultural systems to enter millions of households.

Digital culture, how does it affect Zhejiang grassroots governance? What are the functions of promoting cultural construction in Zhejiang?

Make cultural services convenient and efficient

Promote the realization of "human modernization"

Luzhou's "Digital Wisdom Cultural Space Station" was launched, and citizens had "smart cultural steward". Picture of the Propaganda Department of Luzhou Municipal Party Committee

After drawing the fish stick to the color, scan with the AR device, and there will be fish in the water on the projection curtain; enter the "Yuan Cosmic Theater", more than 100 digital exhibitions, more than 50 collections, education projects of Zhejiang Natural Museum The short videos and exhibition micro -movies can be viewed or voice dialogue ... Recently, the first "24 -hour museum" in the country was opened in Hangzhou. The reporter experienced a "wonderful night" on the spot.

Yan Hongming, the dean of Zhejiang Nature Museum, told reporters that the "24 -hour museum" is limited by the venue with an area of ​​only about 300 square meters. "But the" blessing "of digital technology has made this small museum infinite."

This new ornamental experience of "not leaving the museum, viewing the global", "learning while learning, and teaching" is popular. Not long ago, "Zhejiang Smart Culture Cloud" launched the "Zheli Office" APP. It brings together cultural and data resources in the province's museums, libraries, art museums and other. The masses can make an appointment for the exhibition hall, watch the cloud exhibition broadcast, online classes, and enjoy a colorful cultural life with online and offline integration.

The 15th Party Congress of the Provincial Party proposed that the modernization of people will be promoted at a high level in the next five years. Many experts point out that for individuals, this is to achieve the comprehensive development of people, that is, the moral quality, health quality, scientific and cultural quality and rule of law, and digital literacy of citizens have been greatly improved. How to achieve this goal?

"In modern society, people's experience methods, interaction models, and communication paths are completely different from the past." Lan Jianping bluntly said that using information, digitalization, networking, and intelligent redefining culture is the director of digital culture, also exerting its exertion It is where people are promoting the practical effectiveness of human modernization.

The "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" recently issued by the China Affairs Office and the State Council put forward to the end of the "Fourteenth Five -Year Plan" to basically build a cultural digital infrastructure and service platform to form an online and offline integration interaction and three -dimensional coverage culture. Service supply system.

Digital culture in Zhejiang is constantly innovating and using digitalization to make cultural services open, convenient and efficient.

"I want to listen to the show. I didn't necessarily ask everywhere before I asked. Now there are pointers." In July of this year, Luzhou's "Digital Wisdom Cultural Space Station" was officially launched. "Intelligent Cultural Manager" can not only query what fun performances, exhibitions and other cultural activities near the people, but also in real time according to her location, in real time, the library, Nankong Bookstore, and Featured Literature and Art Village in the surrounding area can be displayed in real time. information.

"It is also the" big housekeeper "of the cultural resources of Luzhou." Said the relevant person in charge of the Promotion Office of the Promotion Office of Luzhou. Grassroots cultural services often have problems such as outstanding contradiction between supply and demand and increasing cultural needs with the masses that cannot be fully adapted, and the masses are not strong. Today, the space station integrates more than 20 scenarios such as quality living circles, cultural maps, and cultural calendars. The need for the need also allows cultural people to show their ability.

The modernization of ideas is regarded as the soul of "human modernization". Combining the spirit of the times with the national cultural temperament -this is the first impression of the application scenario of "Fuchun Feng Shanghui". It is now promoted in Fuyang.

"Civilized construction, the masses are participants and beneficiaries. New applications have built an open and participating platform to encourage the masses to participate in volunteer activities, see righteousness, and donate blood for free. The relevant person in charge said that local towns and streets have also adapted to sub -applications such as the "Filial Piety Index", "Anhe Family Regulations", and "Yongchang Fengshang List", so that the local filial piety culture and modern urban civilization are organically combined. The most beautiful, everyone is possible than the wind. In the third batch of outstanding application lists of digital cultural systems, there are many similar cases related to the construction of civilized construction, such as the digital application of civilized cities in the Xiaoshan District of Hangzhou, the Civilization of Zheli, and the "full index" digital application of the "full index" of the Haining civilization.

"Civilization creation is also a baptism of civilization." Lan Jianping said that the essence of culture is "humanization" and "transformation". With the help of digitalization, you can continuously broaden the passage of personal growth in civilization, satisfy the people's longing for a better life, and promote the realization of "human modernization".

Breeding new formats and new gameplay

Industrial and urban development has a new way

Suichangmen Tauna Village, a team of teams came here and played. "Lishui Mountain Road · Shanmin Fu" self -driving tour public service collaborative application has become the "treasure chest" of tourism tourism. The report group of Suichang County Party Committee provided

On the weekend, a off -road vehicle was pierced into the Xianxia Ridge Mountains and came to the gate of the gate in northern Suichang to check in.

"Unexpectedly, the people in the mountains wanted to leave Panshan Road, which became the" Internet Red Road "that people in the city came to check in." Zhang Hongmei, secretary of the Party branch of Menna Village, admitted that behind the "popularity" of the mountain village, there is "Lishui Mountain Road · Shan Shan The people of the people are rich in public services for self -driving tourism.

Opening the application, the resources scattered in Lishui Daguan are combined into 22 theme self -driving routes. How to open the destination, what attractions along the way, and authentic gourmet strategies, etc. are carefully arranged. In the first half of the year, the application drove related attractions to tourists eight times.

"The application is aimed at the new direction of the development of tourism." The relevant person in charge of the Lishui City Wenguang Travel Sports Bureau said that in the post -epidemic era, the traditional "bus group group, eating and taking pictures" tourism is becoming the past. You have been popular. The upgraded version of the 3.0 version will be integrated, hiking, wading, camping and other forms of tourism lines in the market area of ​​Janali Water, and comprehensively travel, culture, and rich in mountains. "Create a mountain area Traveling 'Pepsi Tong' and 'Treasure Box'. "

Coincidentally, on the island Shengsi, a digital comprehensive service platform called "Outdanor E Su" is promoting the upgrading of the local homestay industry. It realizes the "three -in -one" of government supervision, operation management, and tourist service platforms, especially allowing tourists to quickly check in, greatly reduces the time of check -in during the tourist season, and enhances tourists' sense of check -in experience.

While spawning many new formats and new gameplay, digital cultural applications have also ushered in many traditional cultural tourism industries to usher in "another spring".

In Qingtian, the "hometown of Chinese stone carving", the reporter saw Mr. Ye Ye, a "treasure hunt". He claimed that "rookie" was quite "poisonous", which made the seller praise.

"I have an electronic treasure hunt." Mr. Ye showed the "killer" - "Zheli run" APP's Qingtian stone carving digital application, there is a stone carving traceability scene application just launched in June, the author of each product, stone The information such as species and carving skills is clear at a glance.

From the years, players must be "cautious", and now "rookie" can also be assured of participation. The Qingtian stone carvings of the top ten historical and classic industries in Zhejiang have entered a new stage of development. The relevant person in charge of the Qingtian Stone Carving Industry Association said that the local use of blockchain technology to build a digital application covering the application, management, and traceability of stone carving art, and the all life cycle of stone carving from stone ore to becoming artworks and then trading. Get up and laid down the "hard bones" that hindered the expansion of the industry.

The promotion of digital culture to local development is multi -faceted.

An application called the protection and inheritance of historical and cultural cities allows Shaoxing to achieve the protection of ancient cities with the pursuit of the masses' pursuit of modern life and enter a new stage of urban development.

There are many ancient cities in Shaoxing, where the history of the city was built in 2500, has many cultural relics, concentrated population, and economic active. However, the functions of management departments are crossed. There are many problems such as overall style control and difficulty in resource activation and utilization. The city's organic renewal is extremely difficult.

The protection and inheritance application of historical and cultural cities brings together 302 data such as tourism, transportation, and underground space, and set up a real three -dimensional base map based on provincial space governance applications, focusing on the protection, inheritance, and using 3 major core tasks of the ancient city.

On a large screen on the governance end, the reporter saw that the 9.09 square kilometers of the ancient city of Shaoxing, each old house and a smooth slate that was grinded by footsteps. Open the application for the "Shaoxing Ancient City" facing the citizens, and the data supports the "roaming ancient city" service online to appreciate the ancient bridge, Taimen, and the former residence of celebrities, as well as the life service of inquiring about the information of clothing, food, and transportation.

"The department wants to plan new projects, with the 'smart staff'; tourists want to visit ancient buildings, they can" travel travel 'online; citizens can report to the uncivilized behavior and can be reported. "Xu Guofeng, deputy director of Shaoxing City Office, said that in the ancient city A new pipeline is added. In the past, multiple departments were asked to ask one by one.

In a frame image of digital culture applications, we can see new changes in Zhejiang's development. Cultural and governance factor fusion

Release grass -roots governance greater potential

Under the blessing of the "Future Scenic Area · Anxin Play", tourists in Changxing's "Dragon Dream" scenic spot feel more intimate services. Interviewee confidence

Entering Changxing's "Dragon Dream" scenic spot, the scale is equivalent to 4 Shanghai Disney. We first were surprised by the "big" of the scenic area: the people in the ancient town of Taihu Lake were crowded, the world of the water was lively, and the tourists in the animal world ended in a stream ... but then discovered that there are missing "big" troubles in some scenic spots: parking lots There is no time for instructions; "sweeping face" in the park only takes 10 seconds; no long lines to go to the toilet ...

"Here is the" Future Scenic Area · An Xinxin Play "application. It promotes the management of scenic spots to be processed to become precise management from extensive management." Relevant person in charge of the scenic spot said that relying on provinces, cities, and county integrated intelligent public data The platform and the provincial space governance digital platform, which brings together more than 39 million various data in 11 departments, forming a "twin brother" in a scenic spot. With it, the scenic area realizes the full -chain closed -loop management of "identification -research and judgment -early warning -management and control", and tourists can obtain one -stop services such as scheduled, information, guidance, etc. through mobile phones.

Since the application of the application, while the landscape investment has decreased by more than 70%, the incidence rate has decreased by about 40%and the incident disposal efficiency has increased by more than 90%.

From the change of a scenic spot, you can read the huge potential of digital culture to promote the governance of the province.

"The present preaching is very spiritual, all I want to know." "As soon as I returned to my hometown, I received the latest college student entrepreneurial support policies, which was too timely." Wenling ushered in a special "lecturer": "Village Communication" application. It can accurately push the content according to the different needs of different groups such as entrepreneurs, entrepreneurs, entrepreneurial college students, and village cadres to achieve "basic popularity+personalized customization".

The village community is the "last mile" of grass -roots governance, but it has always faced information such as policy and service information transmission. Wang Junbo, editor -in -chief of Wenling Rong Media Center, introduced that the breakthrough of the "Village Communication Communication" lies in adhering to the user orientation and established a thin to more than 300 types of user portrait libraries to fully match the two ends of information dissemination of supply and demand to achieve precise communication and "Thousands of people. Thousands of flavors.

The governance of modernization needs to break time and space restrictions, and to achieve timely transmission, feedback, and interaction in time. In Lan Jianping's view, this is the director of digitalization. On July 11, the Longyou County Party Committee Theoretical Learning Center Group held the 15th Provincial Party Congress Spirit Topic Study Meeting; in Hangzhou, 200 kilometers away, the Provincial Theoretical Learning Center group inspected and attended the work group. "The application realizes the large -screen" cloud onlookers ", and the entire process of listening to listening is completed. This is the first time that our province has carried out inspections in the form of online. The application is another channel for Zhejiang's innovation "up affection".

Cultural governance, culture is both the object of governance and the medium of governance. Many scenario applications tell us that the two are more effective through digital fusion.

Recently, in the Cultural Hall of Shajiabang Village, Xingzhou District, "Red Resources Online · Red Runxin", it was officially unveiled by the "join hands" miniature party class, red songs, red dramas and other programs. After the villagers appreciated the wonderful show, "It turns out that we can participate in the guardian 'red root veins' through so many forms."

And this is the main task of the application: with the help of digital technology to stimulate the protection and utilization of red cultural resources.

According to data from the website of the Provincial Bureau of Cultural Relics, Zhejiang currently has a total of 281 national key cultural insurance units, 869 provincial cultural security units, 547 non -mobile revolutionary cultural relics, and 9061 cases of mobile revolutionary cultural relics. "Deep historical heritage is the logo of Zhejiang culture." Du Zhengxian, a well -known archeologist, said that digital technology will make traditional culture more comprehensive, safe, and accurately "inherited" and "passed".

There are many similar applications in Zhejiang today. Provincial Cultural Tourism Department's cultural relics safety and intelligent supervision, Wenzhou's "ancient series" protection application, Taishun's cultural heritage protection application, Lanxi's non -mobile cultural relics intelligent management application, Lishui Songyang "save old house" multi -scene application ... they The foundation of "poetry and painting Jiangnan and vitality Zhejiang" is consolidated.

At the same time as "digital culture", it is also "updated" the future of Zhejiang.

【Zhejiang News+】

Reporter's note

Looking forward to more good applications

Digital application of Qingtian stone carvings on the "Zheli Office" app.

The promotion of the construction of the digital cultural system, especially at the grassroots level, does give people a feeling of "mountains and rivers self -reflection, making people overwhelmed". We observe that good applications are often good at discovering and solving problems. For example, the following two applications, although the differences involved in the field are very different, comparison can exactly explain some problems.

One is Tai Shun's cultural heritage protection application. "With it, we have the confidence in the concentration of cultural relics such as gallery and bridges." When interviewed Chen Songnian, deputy curator of the Wenbo Museum of Tai Shun County, he was inspecting the "National Treasure" Beiyuqiao on the rain. Application, in real time, presented the structure of the Beijiao Bridge, internal and external video images, as well as information such as upstream water levels, rainfalls, and hidden dangers of geological disasters. Once the system is judged to be dangerous, it will be warned 3 to 12 hours earlier.

Taishun is a large cultural relic county, but there are less than 10 professional staff. The phenomenon of "Little Malan" is prominent until the new application has reshaped the grass -roots cultural protection work model. It brings together more than 25 million pieces of data such as cultural relics and cultural blogs, water conservancy, meteorology, and statistics in provinces, cities, and counties, covering a full chain from daily supervision, emergency disposal to value mining. Chen Songnian said excitedly that Wen Bao was no longer isolated and passive, but was systematically and proactive. The other is the "Dongli House" of Taizhou Xianju. This is an application for serving 6,300 left -behind children in the local area. Its users are tens of thousands of parents, teachers, grassroots cadres and volunteers. Wang Xuejuan, the head of the "House of Dongli" in the "House of Dongli" in Xianju, told us that "serving children cannot apply a model for adults, and a long -term, multi -dimensional, active intervention, and rapid response service method must be established. "This application is based on the troubles of internal sensitivity and obsession with left -behind children, or if you want to learn the brutality and calligraphy and calligraphy, we will integrate the relevant resources such as parents, teachers, department staff, and volunteers for precise services.

Both applications have this commonality: First, intelligentization, the application of cultural heritage protection applications will be warned in advance for comprehensive environmental changes, and "Dongli House" can conduct comprehensive analysis of problems arising from the growth of left -behind children and provide a disposal plan for disposal plans. Second, the system reshape, they have changed the traditional model of these two tasks; the third is to solve the actual problems and promote future development. For example, the application of cultural heritage protection, solving the urgent needs of the difficulty of protection of grass -roots cultural relics, but also to dig for excavation The value of cultural relics, inheritance innovation, etc. have left enough development space.

Economic and social development has a certain law. Through big data analysis, it helps to discover the law and conduct effective prediction. A good application is to be born because of solving the problem. Not only discover and solve the current problems, but also discover and explore the problem of future problems. I believe that Zhejiang can give birth to more such applications.

(Author Jin Chunhua)

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