Creating "Drunk Beauty Ji Township" -The new changes in rural tourism from Jilin Cultural Tourism Creator

Go out of the hustle and bustle of the city, return to nature, and drunk the countryside. Nowadays, rural tourism is one of the ways for many people to leave and vacations. More and more tourists no longer satisfy the gameplay of farmhouses and farmhouses, but pursue a new experience of relaxing physical and mental and sense of culture in the mountains of mountains.

In recent years, Jilin Province has vigorously promoted the development of rural tourism. With the "10 million projects" as the starting point, we have made articles, methods, models, and benefits in rural tourism development. The strong development momentum represented by boutique villages.

Recently, the Jilin Provincial Department of Culture and Tourism held the "Drunk Meiji Township" cultural tourism creator collection activities, explored rural tourism resources and specialty products, and exerted the strength of local new media experts. The unique charm of "Drunk Meiji Township" releases the "Drunk Meiji Township" to activate the rural tourism market.

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New way of rural tourism

This time is the first time in Jilin Province with the theme of rural tourism. The media representatives from the province and the high -quality cultural tourism content are slightly excited. Rural tourism nearby has been upgraded from "farmhouse" to rural villages. Holiday leisure can be immersed in rural tourism destinations.

In Longjing Liangtian Baishi Sports Holiday Resort, smart agriculture, sports and leisure, and rural vacation integration are not only beautiful, but also interact intimately with lambs and alpaca; Projects; in the Western Tourist Ecological Tourist Resort, each of the distinctive folk centers is staggered, wearing a US service, shaking the group fan into the landscape like a fairyland; The single -family wooden house can see the original ecological scenery, and the experience of the "Mori" breathing ... The "Innocer" extended the lens and the touch -angled tentacles to the front end of the cultural tourism experience.

In Qianwan Village, looking at the "Guo Su" camping base built on the mountains, members of the collecting group could not help but make amazing voices. "Gourmet Sister (139)" was filming, and also "planting grass" villagers in Qianwan. It is intoxicating. I hope that you can go to different homestays all year round to leisure vacations. "

The collection lasted two weeks and was involved in 19 rural tourism business units in 10 counties and districts. Through the text and lens of "Venture", a total of 158 posts were published, with a total of 1.1 million readings and 12,000 interactive volume, allowing netizens to see the beauty of more villages.

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New results of rural tourism

How to promote the high -quality development of rural tourism is the question of the members before this style. Starting from problems, they explore rural tourism resources through their own different perspectives, communicate with the heads, residents and tourists with local rural tourism operating units, perceive development and changes, and show that rural tourism has enhanced the economic income of farmers and meets the needs of tourists' travel needs. The important role is to focus on the new appearance of rural tourism development from different perspectives such as ecological livability, Fucun and Fumin, and industrial development.

High -altitude zoom, jungle crossing, cruise views, outdoor drama; tired, enjoy a meal of iron stew in the pavilion of the water ... Visitors enjoy leisure time between green mountains and green water. "We have convenient transportation here, and it is close to the 201 National Highway and Crane High Speed. It is a transit station that is very popular on tourists on the Changbai Mountain -Jingbo Lake Tourism Line." Tang Fengwei, the person in charge of the scenic area, said that the development of the tourism industry has driven the villagers to start farmhouses. Homestay. When the farm is leisure, the villagers can also work in the scenic area.

Unlike the outdoor amusement experience of Dashan Village, the small mountain village on the banks of Yanming Lake is more suitable for the slow -paced recreation vacation. Relying on the two scenic spots of Yanming Lake Fishing Port and Yanming Lake Leisure Valley, the rural tourism in Xiaoshan Village has developed steadily, attracting many tourists inside and outside the province. Through the dividend of cooperatives, workers in scenic spots, and sales of agricultural special products, almost every household in the village ate "tourist rice", increasing income.

These are just a microcosm of rural tourism development. In Jilin Province, the development of rural tourism shows a new look, and the colorful paintings of rural rejuvenation are unfolding slowly. "Under the window of the western screen" lamented: "I did not expect that the old ship ticket in the countryside can also let us sit on the big passenger boat that keeps pace with the times, and feel that the‘ country tour ’is ride the wind and go forward.”

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New media marketing new skills

In order to adapt to the tremendous changes in the media communication pattern in the new situation, the Jilin Provincial Department of Culture and Tourism made every effort to promote the new marketing model of "Internet+Cultural Tourism". Since the beginning of this year, relying on the new media matrix of "Youyou Jilin", it has continued to increase rural tourism publicity: WeChat public account "One Road Township Ji" column, Douyin "Drunk Meiji Township DOU" topic, Weibo "Drunk Meiji Township "The topic, etc., drives the" creators "in the province to speak frequently, forming a matrix strong communication effect. As of now, the number of new media platforms has accumulated a total of 54.132 million people. Through various methods such as text, pictures, and videos, netizens, such as grass and natural, relax, relax, relax, and relax and comfortable.

This time, some vibrato local lives were also invited to distinguish the promotion of image products. They were guided by actual sales and showed the order of fans to order through the content of the video.In the process of collecting the wind, they drove rural tourism business units to try marketing methods such as live broadcast and group purchase links, group purchase links, etc., and sold the scenic spot tickets, hotel accommodation, cultural and creative products, etc., and strived to promote consumers to complete the "grass" from short videos.Go to the live room or link to "place orders", and then go to the virtuous circle of "sharing" in the play.The relevant person in charge of the Jilin Provincial Department of Culture and Tourism stated that in the future, it will continue to increase the publicity of rural tourism, and through different forms of style collection, new media marketing business training, etc., to give full play to the advantages of the new media "creators" and strengthen the field of cultural tourism fieldsThe guidance of high -quality content helps high -quality development of rural tourism in Jilin Province.

Source: China Tourism News

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