The departure Linzhou homestay, want to take another floor

"What does the homestay sell?"

"Room? Service? Environment?"

At the training site of the Ctrip Rural Revitalization Academy in Linzhou, Anyang, the homestay practitioners are discussing fiercely how to design a surprise experience for guests.

The background of this discussion is that Ctrip and Henan Province have recently implemented the "Red Flag Canal Family" homestay training center and the Ctrip Rural Revitalization Academy. This city, located at the junction of the three provinces of Yujin and Hebei, is famous for its spirit of Hongqiqu, and has been fighting bravely towards the goal of "Henan Province First B & B County" in recent years.

At the opening ceremony on September 4, Jiang Jiding, secretary of the party group and director of the Henan Provincial Department of Culture and Tourism, said: Linzhou is a typical development of the development of Henan homestays. Taking the benchmarking homestays such as the portrait of the fake farm as the pilot and the platform of the Ctrip Rural Revitalization Academy, it will definitely make the hometown of Henan B & B.

Hongqicu Memorial Hall, Linzhou City, Anyang

The clear cognition and scientific development of the tourism market and local tourism resource endowment is an important reason for the takeoff in Anyang and Linzhou homestays in recent years. However, the Lingzhou homestay practitioners are not satisfied with the status quo.

At the training site, young practitioners said that their homestays are close to the scenic area and mainly want to learn how to perform online drainage. A female homestay owner said that as soon as he opened, he wanted to improve his house through this study and make better homestays. How to go further and become the common wish from the homestay owner to the local government.

From farmhouse to holiday farm

Linzhou homestay, evolved along the way

If you want to use a word to describe the development of Henan and Linzhou homestays in recent years, it must be "take off".

Data show that in April 2022, Linzhou Hom Best has reached 679 and 10,000 beds. The average daily number of receptions in Linzhou City, which is close to the Taihang Grand Canyon Scenic Area, reached 20,000, of which more than 80%are the demand for recuperation vacation. On weekends and holidays, a bed and breakfast in the town of Shinyan Town is hard to find.

Li Hai is the chairman of the Linzhou Homestay Association, who has just been established for more than two years. In his opinion, Linzhou's homestays started early, but in recent years, it has only made rapid progress.

In Li Hai's impression, the prototype of rural homestays, the form of farmhouses, has appeared in Linzhou in the 1990s. Subsequently, the farmhouse providing catering began to increase the accommodation function and gradually evolved into a farmhouse. The Linzhou homestay before 2016 was the period of rapid development of the farmhouse.

Fang Village, Huanghua Town, Linzhou City

After 2016, as Linzhou officially declared the 5A -level scenic area Taihang Grand Canyon Scenic Area, the local farmhouse began to usher in a new wave of evolution. The first is to rely on the scenic area to gradually explore a characteristic industrial chain of tourism+sketch bases. At the same time, others target some foreign tourists with higher consumption budgets.

The peach blossoms of the seagulls of the seagulls opened at this stage in 2016. At that time, more people's awareness of the characteristic homestay stayed in the name "Inn". At that time, he was still an architect. He was in the needs of his friends and stayed in a hotel with a distinctive decoration in Lieyan Town, Linzhou City.

The completion of the Taihang Grand Canyon Scenic Area, with the "Inn" of Song Haiqian, average price of 4500 yuan per night. In the peak season The regional investment in new homestays saved the capital.

Students sketching in the dew water river in Shibanyan Town, Linzhou City

Entering 2018, the Henan Provincial Department of Culture and Tourism began to coordinate the province's resources, launched the "B & B Walking County into the Village" event, and took out old houses and old houses with better resource endowments in Henan to attract domestic well -known brand homestays to invest and rebuild And operation, the entire homestay in Henan has entered a period of accelerated development.

In the past two years, although the epidemic has temporarily slowed down the development of Linzhou homestays, it has also ushered in the upgrade from quantitative to quality, and began to start to standardize and high -end development. In January 2022, Ctrip's Ctrip Farm Farm Linzhou Liery Store has become a new benchmark for rural homestays in the province, attracting a number of passengers who pay more attention to vacation rather than sightseeing and seeking relaxation.

Portable fake farm, Anyang Linzhou Liery Store, Anyang

From across provinces to surrounding

Under the epidemic demand for rural tourism that grows lush growth

Why do Henan and Linzhou attach great importance to homestays?

In fact, compared to other provinces, in the context of the current flow of the city and the revitalization of the countryside, it is located in the geographical location of the Central Plains and the accumulated cultural tourism resources accumulated by thousands of years of history, so that Henan has an advantage in the field of rural tourism. The epidemic has brought mid and high -end tourists from various places to the destinations of the province and surrounding areas. "Go to the countryside and live in towns and homestays." It has gradually become an important way for people to seek comfort and relaxation in the epidemic.

There is such a demand for spring and summer in Zhengzhou. As a family to raise two young children, travel is closer to a consumption necessity for spring and summer. Before the epidemic, she and her husband often took the children to Shanghai Disney and Guangzhou Changlong to play. As the children gradually grew up, she hoped to bring the children more contact with nature and began to find comparable to Mogan Mountain and Chang. Long and other high -end hotels in these areas.

Overlooking the scenery of Sendai Mountain in Linzhou City

The fake farm has become the first choice for her to take the child to travel locally.

According to the mountains and waters, family camping can be performed, and the rural vacation life of non -heritage culture, farming activities and rural cuisine allows her to choose the surrounding swim more frequently. Compared to the previous cross -provincial tour, her family's budget has even been further improved. "I feel that traveling before going out is sightseeing. I can make some work, but now traveling, I hope not only can I live, eat well, and children can play well."

Overlooking the Taihang Grand Canyon

Li Hai also noticed that the high -end homestay users in Linzhou have grown rapidly in the past two years. In addition to parent -child travel users like spring and summer, another type of rapidly growing rural homestay users are corporate customers.

In Li Hai's view, the development of the Mogan Mountain B & B brand stems from the wealth of Zhejiang and the wealth of private entrepreneurs. The rapid development of Henan homestays is inseparable from the increase in the local economy and the growth of local income. Linzhou is a well -known hometown of architecture. There are more than a thousand architectural teams and all over the country. The birth of many Linzhou high -quality homestays stems from the buildings built by local entrepreneurs to receive customers.

Zhifang Villagers' Overnight

If you want to meet the needs of this type of high -end customers, not only do homestays in construction, you must consider the corresponding hardware configuration, including the planning room, projector, outdoor leisure areas and planning land planning. In terms of service, there is also a corresponding improvement.

These services include both catering services that can satisfy picky taste buds, as well as planning of various cultural activities. For the peach blossoms of the Song Hero seaga, the receiving guests often have the needs of experience calligraphy and Chinese studies. Corresponding guidance and training. Improving the operating and management capabilities of the homestay owners, and expanding the skills points of the guest housekeeper, chef, and guest room service staff have become a clear trend to meet the diverse needs of customers.

From a building to a talent incubation camp

The foundation of the industrial root of steady and steady

"The key to granting people is worse than granting people to fishing. The key to revitalizing rural tourism is to cultivate talents." Li Zhenni, vice president of Ctrip Group, evaluated the value of the Hongqicu family homestay training center and the Ctrip rural revitalization school.

According to the development strategy of the "Red Flag Canal" homestay brand, the relevant departments of Linzhou will establish a homestay brand advancement and retreat mechanism. Through the organizational evaluation every six months, it will conduct a review once a year to force the homestay owners to improve the quality of service with a reward and punishment incentive mechanism.

Strive for 2025, the "Red Flag Canal Ren" brand has 300 homestays, and the operating income of brand homestays will reach more than 1 billion yuan. The "Red Flag Canal" will be created from a well -known regional brand into a well -known brand in the country.

In fact, whether it is to improve the quality of single rooms or to start the collective brand of "Red Flag Canal", the Linzhou B & B, you need to continue to create new benchmarks and raise the average level of the area. "Hongqicu Family Homestay Training Center", to a certain extent, is a further essential product of Linzhou homestay.

Li Zhenni, Vice President of Ctrip Group, announced that the homestay talent training plan

Local homestay owners like Song and Seagulls eagerly look forward to the implementation of the rural revitalization school training project. "In order to improve my own level, I spent more than 10,000 books related to such homestay -related books!" And in the training of the day, he asked for knowledge like him, and how many of them were. Ten homestay owners, while taking notes, asking questions and answering questions. When an inspiring information appeared on the large screen on the scene, they took out their mobile phones to take pictures.

In addition to inviting industry experts to train, they also hope that through the homestay training center, they can contact more peers, such as Yuntai Mountain, Xinyang and other homestay owners to share and exchange experience with them.

Followers of Linzhou B & B participated in the training of Ctrip Rural Revitalization Academy

Outside of the fake farm, the rural revitalization academy, which co -founded with the Linzhou Municipal Government, has also entered a deeper stage of the exploration of Ctrip and local governments in rural revitalization.

For the Ctrip fake farm that has just been awarded by the "Red Flag Canal", in the training plan of local tourism talents, it must not only be used as a local high -end benchmark, open the door to welcome to visit and study, but also need to be held from time to time. Other local homestay owners exchange business experience.

Because the surrounding peers are more ordinary homestays operated by the family, and have the experience of hotel management experience, they consider sharing some service standards and management models, the leasing rate, average price, and income analysis experience to help peers to increase exposure exposure Quantity, increase the order rate.

Students participating in the homestay training receive a class certificate

From encouraging local people to adapt to the development of farmhouses according to local conditions, to introduce well -known homestay brands to create benchmarking homestays, to create collective homestay brands, and cooperate with the "rural revitalization school". Evolution has become the impression of Linzhou homestay left to the outside world. This time, with the cooperation between the "Hongqiqu people" brand and the Ctrip Rural Revitalization Academy, the goal of Linzhou B & B is: the province first, moving towards the country.

Responsible editor: Shi Jian | Audit: Li Zhen | Director: Wan Junwei

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