Tianshan Review 丨 We "Snow" prevented at the time

Yue Yanyun

How to do it this year? According to Pomegranate Cloud/Xinjiang Daily, on September 4, the Autonomous Region Tourism Association invited the first national ski champion Shan Zhao Jian, the chairman of the Xinjiang Ski Association, the chairman of the Xinjiang Silk Road International Resort Li Jianhong, and other Xinjiang Internal and Outside The big coffee moves the pulse. In order to do a good job of ice and snow from 2022-2023, the relevant departments have begun to fight for soldiers.

On January 11th, the clouds and mosaic landscapes appeared in the General Mountain International Ski Resort of Altay. Visitors saw the sea of ​​clouds while skiing and felt the charm of ice and snow. Photo by Aldaq Bystine

Forewarned is forearmed, without prejudging the waste. It won't be long before Xinjiang entered the snow season and developed ice and snow tourism.

Summer is the golden season of Xinjiang tourism. However, in August this year, the aggressive new crown pneumonia epidemic caused a bumpy summer in the summer, which had been swimming in the summer, and it was undoubtedly hit hard for the development of Xinjiang's tourism industry. At present, the prevention and control of the epidemic in our district has achieved important stages of results. If Xinjiang tourism wants to break through adversity, it is necessary to "snow" on this basis, plan the upcoming ice and snow tour, and maximize the time when the epidemic delay is delayed. Come back and make up the losses caused by the epidemic.

Since the implementation of the "Tourism and Promotion" strategy, our district has rely on the unique ice and snow resources to expand the number and scale of the ski resort, launch ice and snow entertainment projects, and organize ice and snow cultural tourism activities. "Fruit" has achieved the "dark horse" status of winter tourism in China, but we cannot satisfy this. In the ice and snow tour, Xinjiang started late and has little experience. Compared with some provinces and cities in Northeast and North China, there is still a large gap. Only by climbing the "Qiong Zhi Yushu" who climbed the ice and snow, and the "fruit of the higher place" can be used to achieve the curve overtaking. However, the "low fruit" is easy to get, and "the fruit of the high place" is difficult to pick. It is necessary to improve the grade and taste of ice and snow on the basis of the existing basis, and strengthen the leading role of ice and snow culture. This not only tests the wisdom of the industry development With ability, it is necessary to play a good time difference. At this time, we can take out some effective ways of countermeasures before this snow season to accelerate the transformation and upgrading of tourism.

On January 16th, the opening ceremony of the first Altay Ski Festival and the 16th human skiing place was held in the commemorative place of the origin of human skiing. Photo by Aldaq Bystine

This time, the big coffees helped Xinjiang more clearly see the lack of development, and pointed out the new development ideas, development methods and efforts for Xinjiang ice and snow. Ski culture, local rich folk culture integration; promote the formation of joint efforts and coordinated development of all snowfields in the region; incubation new experience, new formats and new products, improving the quality of scenarios, channel conversion efficiency and service operations. And to transform these new ideas and good suggestions into effective measures, not only do you need to take action, but also need to change your thoughts. This requires a process. At this time, there can be sufficient ideological preparations in various places to achieve both "based on Xinjiang" and "jumping out of Xinjiang" to develop ice and snow tour, and launch more forward -looking and practical measures in a timely manner to deeply activate the ice and snow tourism market.

Without "snow", the gun is better than the ground. We need to enhance the sense of urgency. Before this ice and snow season comes, we will look for the new breakthroughs in the development of ice and snow with a new perspective. Only in this way, the development goals of "the number of winter tourists in Xinjiang and the income catch up with summer" can be achieved.

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