For a word, Zhengzhou millions of fan anchors were fined nearly 100,000

Consumers who have bought a whitening freckle products "377 small white lights" in this live broadcast room! On September 6th, the reporter from the Dahe Daily · Yu Video learned from the Zhengzhou Market Supervision Bureau that recently, the anchor of the Douyin account "Shaomi climbing strictly selected LVZ" was promoted in the live broadcast "LVZ377VC Whitening Freckle Freckle Pack" in the live broadcast room. The false propaganda time violated the "Advertising Law" and the "Anti -Unfair Competition Law of the People's Republic of China" and other relevant regulations. The Zhengzhou Market Supervision Bureau was ordered to stop illegal acts, confiscated illegal income of 1569.87 yuan and fined 95,000 yuan.

According to the administrative penalty decision issued by the Zhengzhou Market Supervision Bureau, in April 2022, law enforcement officers of the Zhengzhou Market Supervision Bureau of the Market Supervision Bureau of the Marketing Supervision Bureau of the Marketing Supervision Bureau of the Posseng Pan Pan in Douyin account "Shaomi Climbing Strict Selection (Lvz Founder)" live broadcast During, the promotion and sales of the "LVZ377VC Whitening Freckage Set Box" of the Qinquan Daily Department Store (shop "Qinquan Skin Care Skin Shop") in Zhengzhou High -tech Industrial Development Zone were promoted and promoted.

After investigation, on March 25, 2022, the parties Zong Pan promoted the "LVZ377VC Whitening Freckle Set" cosmetics in the live room of "Shaomi Climbing Strict Selection (LVZ)" account. The promotion of the product is "the end of the handle, ceiling, whitening and light spot in the whitening and light spot industry", which violates Article 8 of the "Anti -Unfair Competition Law of the People's Republic of China". Performance, functions, quality, sales status, user evaluation, and honor of honor or misunderstanding of business propaganda, deception and misleading consumers "have constituted unfair competition.

Details of penalties show that "LVZ377VC Whitening Freckle Freckle Box" is produced by Guangdong Meisong Cosmetics Manufacturing Co., Ltd. It contains Weixianger Whitening Essence and REAM Whitening Freckle Cream. Actified 1569.87 yuan.

("Pan Pan-LVZ Brand" account LVZ small white light product live broadcast screenshot)

In this regard, Zhengzhou Market Supervision Bureau ordered the parties to stop illegal acts in accordance with the "Administrative Penalty Law of the People's Republic of China" and "Anti -Unfair Competition Law of the People's Republic of China", confiscated 1569.87 yuan in illegal income and fined 95,000 yuan.

The reporter of the Dahe News Heb · Yu Video noticed that at present, the account of the anchor involved in the incident has been renamed "Pan Pan-LVZ Brand", which is broadcast at 6 o'clock a day and has 11.37 million fans. In the store "LVZ flagship store" in its account, it shows that 58,000 products have been sold and 1.134 million fans have been sold. Among them, LVZ small white light whitening freckle freckle sets have been sold for 2,999 pieces, and more than 600 product evaluations have reached.

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Source: Dahe Daily · Yu Video Reporter Kang Yafei

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