From "hail hurting peach" to digital orchard Beijing Pinggu and Alibaba to help agriculture increase their income

On September 6, 2022, the digital economy jointly sponsored by the Beijing Pinggu District Government, the Beijing Agricultural and Rural Bureau and Alibaba to help the rural industry revitalization seminar held in Pinggu. Zhang Tianzuo, Chief Animal Rev. of the Ministry of Agriculture and Rural Affairs, Director of Rural Cooperation Economic Guidance Department, Tang Hailong, Secretary of the Pinggu District Committee, Di Tao, the head of the district, Ma Rongcai, deputy director of the Beijing Agricultural and Rural Bureau, Wen Jia, president of Alibaba Group Public Affairs, and other leaders, experts, experts, experts Enterprise executives attended and exchanged.

Tang Hailong, Secretary of the Pinggu District Committee of Beijing, said in his speech that Pinggu is also working hard to explore and practice in the development of digital urban and rural areas and digital economy, and make every effort to create a "tall and Shang" Pinggu. Since cooperating with Alibaba last year, it has achieved many results in digitalizing rural revitalization.

Wen Jia, president of the Public Affairs of Alibaba Group, said that in the future, Ali will cooperate closer to local governments in the future, continue to give full play to the advantages of science and technology and business, to create more digital application products and services widely involved in farmers, and contribute to rural revitalization. Digital power.

The leaders and experts of the meeting visited the construction results of digital rural demonstration sites such as Pinggu Digital Orchards and Hema Village. At the seminar, I took Pinggu and other areas as an example to talk about the new path of digitalization of rural industries.

From the "hail hurting peach", the clouds on the clouds to the digital orchard digital technology to increase the income of Pinggu

"This is a digital meteorological instrument. We can collect meteorological data through it and combine the weather forecast to refine the scientific guidance of agricultural production." Li Ran, an agricultural digital technician in Alibaba Cloud.

Participants visited Pinggu Digital Orchard and listened to Alibaba Agricultural Digital Digital Technician Explanation

This year's abnormal weather has caused huge losses to agriculture in various places, and Pinggu is one of them. In June, Pinggu Da Peach suffered a hail disaster for ten years, and 80%of peaches were injured. Essence

After learning this news, Hema quickly launched a special operation of "hail damage peaches" to help farmers, "physical examination" for injured peaches and formulated a new set of goods receiving standards, allowing these peaches to sell at 40 % off prices. Discounts with poor selling but similar tastes quickly won consumer recognition. After the shelves were put on the shelves, they quickly sold their crickets to help farmers restore some losses.

"Just in April this year, we issued a" Spring Cold Monitoring Report "to the Digital Orchard in Anhui, which conducted a timely warning of agricultural operation to avoid losses to farmers." Pinggu Da Tao Industry provides similar services, reducing the loss of agriculture through warning to reduce natural disasters. "

Hai injury peach is successively listed in Hemamen Store, Beijing

In addition to the digital meteorological instrument, there are soil lovers and large digital screens ... With Alibaba Cloud's AIOT device installed and debugged in 50 acres of Taoyuan in Xiying Village, Xiying Town, Pinggu District, the construction of the Pinggu Digital Orchard was officially launched. In the future, the two sides will also focus on rural industries to further play a further role in digital technologies such as cloud computing, big data, and the Internet of Things to help farmers increase their income.

Pinggu and Alibaba's attempts in the digitalization of industrial integration are not only one production. As early as April this year, a unique "Peach Blossom Festival on the Cloud" attracted the attention of netizens.

In response to the situation of epidemic prevention at that time, Pinggu Scenic Area has attracted tens of millions of netizens to watch the platforms of Taobao, Gaode, Flying Pig, Youku, etc. The Internet exposure exceeds 170 million times, which not only guarantees safe travel during the epidemic, but also explores a new path for digitalization of the integration of the first two and three industries of chaos.

In October 2021, the Ministry of Agriculture and Rural Affairs signed an agreement to build a China Pinggu Agricultural Zhongguancun. In the past year, Pinggu District has accelerated agricultural scientific and technological innovation, and signed frameworks with Alibaba in terms of development of smart agriculture, promoting digital rural governance, agricultural and cultural integration, etc. to jointly build a digital rural demonstration site.

Leaders and experts have hotly discussed the four paths of Ali using digital technology to help the development of rural industries

At the seminar, Xiang Huangmei, vice president of Alibaba Group, introduced the four paths of Ali to help the rural industry's revitalization, namely: branding to enhance rural value, Internetization to help the integration of agricultural and cultural tourism, and the full links of supply and marketing for digital intellectuals and unblocked products and marketing. , Training to promote rural employment and entrepreneurship. These four models have been practiced in many places nationwide.

In Xiangshan, Zhejiang, the "Red Beauty" citrus attracted many "imitators" due to high -quality price. In response to this situation, the "Xiangshan Red Beauty" right holder and Alibaba conducted IP authorization protection on the platform, seriously dealt with counterfeit products and shelves, and protect the brand. Today, the sales price of "Xiangshan Red Beauty" is 50 yuan per kilogram, up to 120 yuan, allowing farmers to increase their income by more than 30%due to digitalization.

At the same time that the "brand -oriented enhancement of rural value" model has achieved results, the "Internetization helps the integration of agricultural and cultural tourism" model has also achieved results in Pinggu.

In Lingshan, Guangxi, the local government, county leading enterprise, and Alibaba digital rural three parties jointly built the "Full Links for Supply and Marketing" for Digital Smart and Nobel. Since last year, Lingshan Digital Orchards, Cainiao Intelligent Origin Warehouses, and Multi -channel Sales of Ali Platform have landed one by one in Lingshan. The project can cover more than 45,000 farmers, and the average income of more than 2,100 key farmers in docking has reached an average of 50,000 yuan, reducing the cost of customers by 20%.

Workers in Lingshan Intelligent Origin in Guangxi are waiting for litchi to pack litchi next to the digital division line. In terms of "training and promoting rural employment and entrepreneurship", there is a model room in Deqing in Zhejiang. Deqing Ali cooperated to build a rural e -commerce industrial park and introduced 12 Taobao Tmall merchants. At the end of last year, e -commerce industrial parks reached school -enterprise cooperation with the vocational vocational vocational vocational and Huzhou Technician Academy. In a "Little New Farmers" training activity, 87 students participated, carried out more than 400 Taobao live broadcasts, and sold about 130,000 yuan in local agricultural products such as Modang yellow buds, duck rice and rice.

Xiang Huangmei said that Alibaba has a very comprehensive layout in the field of rural rejuvenation, and has business capabilities in the fields of e -commerce, supply chain, logistics, smart agriculture, rural tourism, and rural governance. It is hoped that it can actively cooperate with counties and counties to create a new model of digitalization to help rural revitalization.

Participating leaders and experts exchange the digital economy how to help rural industries revitalize

Wang Zhigan, Secretary of the Suning County Party Committee of Cangzhou City, Hebei Province, mentioned in the exchange that the characteristic industries such as Singing fish rod fishing gear, needle textiles and clothing and other characteristics have developed rapidly. Thanks to cooperation with companies such as Alibaba, the online sales rate exceeded 80%, so it is Top 100 counties and Taobao villages in digital rural areas nationwide. In the future, Su Ning will further strengthen cooperation with Alibaba to jointly explore the road of digital rural brain to empower industrial transformation and upgrading.

Li Daoliang, Dean of the International College of China Agricultural University, pointed out in the theme that there are currently five major aspects of digital rural construction in my country. One is the small production scale and low degree of organizationalization; the second is the low labor productivity; The production chain is short and the self -sufficient small farmers' economy; the fifth is the great increase in labor costs and serious aging.

In response to the above crux, Li Daoliang believes that he should transform towards agricultural roads with saving resources, efficient output, environmentally friendly, and product safety. The specific approach is to produce equipment, digital equipment, networkization of supervision, intelligent management, and unmanned homework. The 1.0 and mechanized production of 2.0 produced by the agricultural agriculture to the smart production 3.0 and even the unmanned production of 4.0 agriculture entered.

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