Can real -time retail become the new air outlet of the county economy?

Pick up online, take meals offline, and send it to the door in 30 minutes. On a hot day, I want to drink a cup of milk tea, and many young people meet their needs through takeaway.

With the rapid improvement of the new business model infrastructure and the urban distribution service network, the real -time retail new format characterized by "local stores+instant delivery" has gradually become the air outlet of retail model innovation. According to the Meituan data of retail platforms, in the first half of 2022, the number of real -time retail orders in Changsha County ranked first in the country in the country.

"Instant retail not only enriches the local supply, and allows county residents to obtain the quality of life in the first -tier cities of the shoulder. It can also attract a large number of young people to return to their hometowns and employment, and inject new vitality into the county's economic growth." The China Institute of Internet Economics, China University of Finance and Economics Deputy Dean Ouyang Rihui said.

Instant retail will it be the new outlet of the next county economy?

▲ In June 2022, Meituan United brand and other brands launched a 24 -hour convenience store project in counties and districts in Changsha County. (Photo by Ouyang Liangliang)

Build a new pattern of county consumption

He Liang, a month from Shanghai to Changsha County, was "stunning" by the night economy. At 1 am on August 29th, the snack street she lived in was still brightly lit; open the takeaway platform, dozens of convenience stores nearby are still open.

"Before coming, I thought I was going to live a" bitter day '. I thought that watching a movie may need to cross half a city. It would be inconvenient to buy something at night, but the actual situation was different. "He Liang said that the degree of development of consumer format in Changsha County is not developed. If you lose first -tier cities, your life is high. When there are emergency shopping needs such as buying medicines, you can immediately place an order on the takeaway platform.

In 2021, 12 departments including the Ministry of Commerce and other departments issued the "Guidelines for the Construction of the Civil Life Circle of the City", which proposed to promote platform enterprises to serve high -quality development and high -quality living services, and use physical stores as a part of supply chain cooperation to achieve online and offline integration. Essence

In June of this year, Meituan united the 24 -hour convenience store projects in Changsha County and other counties and other brands in Changsha County. Focus on the snacks, drinking, and mobile phone charging cables required for night leisure and entertainment.

The relevant person in charge of the Changsha County Commercial Department said that the real -time retail model of "that is to buy immediately" is in Changsha County, which plays an important role in enriching the consumer scene of the county town, improving the consumer environment of the county, and building a new pattern of county consumption.

At present, Changsha County has built 41 one -quarter bell life circle. In August this year, the website of the Ministry of Commerce announced the pilot list of the second batch of cities in the country in the country, and the Changsha City List in Changsha County was famous.

▲ At 12 o'clock in the middle of the night, Deng Mingxing handed the bags to the rider who came to pick up the goods. (Photo by Ouyang Liangliang)

Enhance the attractiveness of talents in the county

Deng Mingxing is the owner of a durian store in Changsha County. Since doing this business, he obviously feels that the people have a higher pursuit of the quality of life. "I mainly sell imported durians. The unit price is relatively high. At first, I was worried that I couldn't sell it. However, I found that there were more guests with spending capacity than expected. Many young people who returned home."

The county's new format represented by real -time retail, while meeting the demand for mid -to -high -end, diversification, and personalized consumption of county residents, it also strongly drives local entrepreneurship and employment.

Deng Mingxing is a member of the return home. After graduating from college, he has worked in real estate and municipal -related projects in large cities. In 2021, he decided to resign and return to his hometown and return to Changsha County to do a small business with two other students.

After a market research, the three decided to open a durian store for differentiated operations. The first store is opened in the area close to the bustling shopping mall and is mainly engaged in offline business; the second store is opened in the community and settled in the community e -commerce; the third store is located in a slightly remote old city. Instant retail.

Deng Mingxing analyzed that the service scope of offline stores is limited and can only radiate consumers surrounding 1 to 2 kilometers, but now young people's consumption habits have changed, and online orders and offline speed delivery consumption models are already a general trend.

Sure enough, the third store opened the latest time, but the monthly turnover chased the level of two old stores.

The new retail new format provides more choices and opportunities for employment at home for key employment groups such as returning college students, and increases the stock and attractiveness of county talents.

According to the census data, the permanent population in Changsha County increased from 979,000 in 2010 to 1.376 million in 2020, and the net increase of nearly 400,000 in ten years.

▲ On the streets of Changsha County, a rider went to pick up the goods after receiving an order. (Photo by Ouyang Liangliang)

Release the new kinetic energy of the county's economic transformation

Anyone who has reached Xingsha knows that Xingsha's night is very active, especially in the area of ​​Songya Lake, Vientiane Hui, Wuyue Plaza. The milk tea shops and cake shops in the mall are particularly lively.

Wang Liu opened a cake shop in Wuyue Plaza. Affected by the epidemic, operating pressure increased sharply. "Good online orders are basically not affected. We rely on rich product portfolio and non -contact distribution to nearby communities, and we have spent the most difficult times."

With the development of the digital economy and deep integration with various fields, the digital economy has become an important engine to help the real economy transformation and upgrading and drive the high -quality development of the county.

Taking a new retail model based on the digital economy as an example, it expands the radius of the offline physical stores of the county to 5 kilometers from the original 1 km to 5 kilometers. Through the online traffic, the offline stores have been expanded.Effectively stimulated the consumption potential of the county seat and revitalized the physical format of the county.In recent years, Changsha County has introduced a number of policies related to the digital economy such as new smart cities, logistics industries, and modern service industries, and instant retail new formats have flourished.Data show that in the first half of 2022, Changsha County's real -time retail orders had exceeded one million, and the number of orders ranked first in the county counties across the country.(Hunan Daily All Media Reporter Huang Lifei)

[Edit: Wang Yao Bing Tang Jiajun (Internship)]]

[Source: Hunan Daily · New Hunan Client]

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