BYD clarify the presence price rumor: false information!

Reporter Li Yuzheng

On September 5, a suspected BYD internal notification circulated on the Internet. The notice shows that due to the significant rise in raw material prices and the impact of new energy vehicle purchase subsidies, BYD will adjust the official guidance price of Dai Chao.com and Ocean.com related new energy models, ranging from 6,000 yuan to 10,000 yuan.

For this news, BYD inside people clarified to the Securities Daily reporter on the same day: "The company confirms that the price increase is not true information."

The reporter noticed that Li Yunfei, the general manager of BYD's automotive brand and public relations department, has publicly opened up rumors on Weibo: The online rumor BYD will raise the price to be false information, and will be held legal responsible for the source of rumors.

After two rounds of price increases during the year

Sales over 170,000 in August

Since the beginning of the year, BYD's models have been promoted twice. Among them, on January 21, the official guidance price of BYD's new energy models raised from 1,000 yuan to 7,000 yuan; on March 15, BYD announced that since 00:00 on March 16 The official guidance price of the energy model is adjusted, ranging from 3,000 yuan to 6,000 yuan.

"For BYD, Tesla and other best -selling cars, as long as the scale is well -mastered, moderate price increases can increase the competitiveness and brand value of auto companies; on the other hand, it can increase profits and relieve the pressure of raw material costs." Jiangxi New Energy Technology Technology Zhang Xiang, Dean of the New Energy Vehicle Technology Research Institute of Vocational College, said in an interview with the Securities Daily reporter.

Although there have been two rounds of price increases during the year, BYD's new energy vehicle sales are still rapidly capacity. According to the company recently released, the company sold 17,3977 new energy passenger cars in August, an increase of 187.53%year -on -year, and the monthly sales of more than 100,000 units for 6 consecutive months. 91299, a year -on -year increase of 172.13%and 203.06%, respectively. In the first eight months of this year, the company sold 974,348 new energy passenger cars, close to one million vehicles, an increase of 273.63%year -on -year.

Buffett continues to reduce holdings

Wang Chuanfu appeared on the conference call

"Price" has always been in BYD's "toolbox". In the conference call of investors held on August 30, in the face of investors' questions on profitability, BYD replied, "To cope with the popular needs of the market, the company actively enhances production capacity. Give full play to the advantages of vertical integration to make reasonable price adjustments at the same time, and to a certain extent digestion and profit pressure. "

It is also at this conference call, Wang Chuanfu, chairman of BYD, rarely appeared, which means "supporting" the company. On September 1, Berkshire Hathaway again reduced its holdings of BYD H shares of 1.716 million shares, and H -shares fell to 207 million shares, and the proportion of H shares fell to 18.87%. In this regard, BYD responded that "no over -interpretation, the company's operation is normal."

At the above conference call, BYD firmly expressed its optimistic about the industry's prospects. According to BYD, the growth momentum of new energy vehicles is unstoppable, and consumers are increasingly recognized for new energy vehicles electric vehicles or plug -in hybrids, which can be seen from the recent auto show. In addition, BYD also stated that the company's mixing and pure electric legs walking have obvious advantages in terms of technology, cost, and capacity layout.

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