E -commerce to help farmers, good goods are not afraid of deep alleys

Henan Daily client reporter Hu Dacheng Henan Daily All -Media reporter Yang Jingjing correspondent Wu Yan Zhengqi

"Hello everyone, I am the first secretary of the village of Dashantou Village, Wanggang Township," Yang Di, "Yang Di, I endorsed the agricultural products in my hometown. Welcome everyone to taste our sandwiches." On September 4th, in Pingqiao District, Xinyang In Guidi, Dashantou Village, Wanggang Township, Yang Di was enthusiastically introduced the local watermelon to netizens across the country.

After the production of the staff of the township e -commerce center, the small videos of the promotion of watermelon were soon released on the Internet.

"Watermelon is sweet, do you buy?"

"Guidi is picked up, it is very fresh at a glance."

After a while, I received a number of comments from netizens, and the staff responded one by one to remind netizens that they could pay attention to the live broadcast of agricultural products in the hometown.

In order to consolidate and expand the results of poverty alleviation, Wanggang Township is based on reality, innovative methods and methods, and actively explores the joint development of rural e -commerce and agricultural characteristics. In 2020, Wanggang Township established an e -commerce agricultural service center, inviting the persons in charge of various industries in the jurisdiction to participate in operations, combining the anchor with the actual situation, and using new media to help farmers solve sales problems.

With the e -commerce platform, the staff of the township have continuously visited species farmers with difficulty in selling to learn more about the nature of the product, and choose a suitable product planning propaganda plan. In response to the different characteristics of agricultural products, shooting promotional videos, the maximum playback volume of a single video reached more than 900,000 people, and agricultural and sideline products such as Wanggang's native honey, May Xiantao, shiitake mushrooms, and rabbit meat have been recognized by more and more netizens. Product supply is in short supply, solving the problem of slow -selling agricultural products.

With live broadcast experience, the staff of the e -commerce center more concentrated on studying the live broadcast law, for the sale of local agricultural products. In addition to using the live broadcast and cargo from the spare time, they also borrowed the current "eating" model of the popular Internet to create a "immersion" product experience for netizens. This refreshed historical order records, which broaden channels for the sales of agricultural and sideline products.

Under the action of the needle leading to the e -commerce center, Taoyuan, a hundred acres of Taoyuan in Qishan Village, reached a cooperation with travel agencies to provide picking services to allow more than 100 tourists in Taoyuan Ri, a remote small mountain village, with sales of 200,000 pounds. More than 10,000 yuan. Through the method of publicizing and drainage of e -commerce, Wanggang Township's hilly and rabbit industry breeding cooperatives have attracted customers from all over the country to discuss cooperation.

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