Xinhua Full Media+丨 Digital Empowerment adds color to traditional culture -to see the Chinese culture "sail and go to the sea" from the 2022 service meeting

Xinhua News Agency, Beijing, September 5th. Question: Digital empowerment adds color to traditional culture -from the 2022 service meeting, the Chinese culture "sail and go to the sea"

Xinhua News Agency reporters Zhai Xiang and Yang Shujun

Chunhua Qiu Shi, rich and fragrant. Pomegranate, cherry, loofah, bamboo, strange stone, a foraging in the harvest seasons ... All this is presented in ink paintings that are both "gongbi" and "freehand", and then supplemented by leisurely instruments with national characteristics Sound, Chinese -style painting and poetry "come to face".

In the Shougang Exhibition Area of ​​the Service Trade Association in 2022, this short film with innovative innovation of traditional Chinese culture and modern technology has attracted many audiences to stop and watch.

"Autumn" is the world's first 8K Chinese ink animation film. After its launch, it has attracted attention internationally, becoming a work nominated by the Berlin International Film Festival after more than 30 years.

Zhang Chunjing, the founder of Beijing Shengshi Shunjing Cultural Media, who produced "Qiu Shi", is a "post -80s". It is learned that Chinese ink animation has been silent for a long time due to the complex process, long production cycle, and low benefits. The idea.

The "Autumn" born of traditional Chinese ink and innovative concepts "Burning" ushered in "autumn", and won awards in the International Film Festival in the United States, South Korea and other countries.

"If you want to win the respect of the world, you must start from the root cause of the country, create more films with a clear national style, and do a good job of the era of animation people." Zhang Chunjing said.

Walking in the special exhibition area of ​​the service and trade service of the service trade meeting, the light and shadow room of digital technology shows the confidence and innovation of Chinese culture.

Whale World Technology creates an immersive IP "Mountains and Seas" and introduces the image of the "God Beast" in the Mountains and Seas; , Ancient theater venues; at the theme exhibition of Beijing Urban Sub -Center, optoelectronic technology brings a new experience of experienced the historical changes of the Grand Canal; in the immersive cultural tourism experience space "Thousands of Machine Yuanming", the pavilion and the lake and mountain color of the Yuanmingyuan All in front of you ...

Yang Lizhen, the founder of Whale Science and Technology, introduced that "the mountains and the sea" was the first appearance. Many foreign tourists praised this novel Chinese traditional culture. "Cultural and creative products have been exported overseas.

"The Service Trade Association is a great communication and interactive platform. In recent years, I will discuss cultural services with Chinese counterparts here and come into contact with many unseen areas." Song Niya said that she saw digital innovation of traditional culture at the service trade meeting every year, and the quality of many projects was very good.

Song Niya came from Hungary. When she was a child, she had a doctorate degree in Chinese culture and studied at Peking University and studied the Silk Road at the sea.

More than ten years ago, she planned for the first time to show the ancient Chinese porcelain salvaged by the sea in Hungary, and showed the audience after digital technology. "Hungarian audiences think that this way of exhibition is very fresh, and it has also developed stronger interest in Chinese culture."

At the National Cultural Export Base Forum held during the service and trade club, Song Niya introduced that they are actively promoting Hungarian and other Central and Eastern European countries and Chinese cultural institutions to scan relevant cultural relics and present them to each other through VR and other technologies. Research and exchanges can also be carried out in the office.

In innovation, traditional culture continues to cultivate innovation and expression, and the road of development can be wider.

In the animated film "New God List: Yang Yan" released in August this year, a song "Luo Shen Fu" has aroused a warm discussion of the "most beautiful flying sky" and his strong interest in the original text of Cao Zhi "Luo Shen Fu".

"This is the collision and integration of traditional culture and modern aesthetics, and it is also a tribute and inheritance of elegant Chinese aesthetics." Yu Zhou, co -founder of Chasing Light Animation, said.

In recent years, from "White Snake: Origin", "White Snake 2: Green Snake" to "New God List: Rebirth of Nezha", "New God List: Yang Yan", chasing light animation has continued to pursue the extreme production of Chinese traditional culture Technology moved to the screen. The souvenirs such as stickers and canvas bags chasing the light animation booth soon released.

"From the beginning of the establishment of the light animation, the" Chinese team told the story of Chinese stories 'for Chinese audiences' at the beginning of its establishment. It is determined to create a world -class animated film based on Chinese culture. "Yu Zhou expressed his hope that he hopes to work in the work The artistic expression and technical capabilities of animated films are played, and it presents the magnificent content in traditional Chinese culture.

"Most of the animated movies I have watched, and the scenes are too beautiful." "I don't mind watching it over and over again", "Martial arts are beautiful, very creative", "I crying" ... On the Amazon website, overseas audiences have written Next comment.

When it comes to culture, Yuzhou introduced that "White Snake: Origin" won the box office of 200 million yen in Japan. The theater was released.

"We look at the respectful characters and classic works in Chinese culture for thousands of years, and tell their stories in the form of animated films with high artistic expression, inherit and show the self -confidence and strength of Chinese culture in contemporary contemporary." Tell reporters.

[Editor in charge: Qiu Lifang]

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