His appearance at the service trade meeting!North Industry and Commerce and Fangshan District signed the "Framework Agreement in the Cultural Tourism Field School Land Cooperation"

Author:Beijing University of Technolo Time:2022.09.05

On the afternoon of September 2nd, the construction results of the "two districts" of the Fangshan District of Beijing and the signing ceremony of major projects were held in Shougang Park in the China International Services Trade Fair. Liu Minhua, member of the Standing Committee of the Party Committee and Vice President of Beijing University of Technology, attended the ceremony, signed a "framework agreement for school -land cooperation in the field of cultural tourism" on behalf of the school and Fangshan District. Wang Qing, dean of the School of Media and Design, participated in the event with some members of the team.

The agreement aims to fully strengthen the school -land cooperation and integration of school cities between Fangshan District and Beijing Industry and Commerce University, to achieve the win -win situation of the economic and social development of Fangshan District and the construction of high -level research universities in Beijing University of Technology. The project is specific to the School of Media and Design. It will cooperate with the Fangshan Cultural and Tourism Bureau, including the production and promotion of the "Visitors on Fangshan" series of short videos, and organize the "Fangshan District Cultural Tourism Brand Image National College Student Innovation Design Competition" to carry out the development. The "Fangshan B & B Brand Framering Design" and publicity and promotion activities, explore the strategy of rural revitalization strategies, to the design of the rural public cultural service design of Fangshan, further promote the integration of cultural tourism in Fangshan District, and help the high -quality development of Fangshan District "one city and one city".

The cultural and creative products designed by the School of Media and Design are also unveiled at the Special Literary and Creative Exhibition Zone of this service and trade service. Liu Minhua and Vice President Liu Minhua, and Zuo Min came to the cultural and creative exhibition area to guide the work after the special activities related to the service trade association.

With the establishment of the "Museum City Research Institute" in cooperation with the Beijing Municipal Bureau of Cultural Relics, the School of Media and Design actively cooperate with the Beijing Cultural Bo Dynasty. In August, Wang Qing, the presidents of the School of Media and Design, Wang Hongying, secretary of the party branch of the Xu Beihong Memorial Hall, conducted in -depth exchanges with the characteristic development of cultural and creative products in combination with the characteristic development of the celebrities' commemorative halls, helping to help aesthetic education, and jointly produced related cultural and creative cultural and creative at this service and trade meeting. product.

The cultural and creative products exhibited by the School of Media and Design are led by Li Mingjing. The design materials are derived from Mr. Xu Beihong's paintings and calligraphy works, and the characteristics are extracted as a visual element in different forms. Including daily necessities cultural and creative products, clothing cultural and creative products, home -based cultural and creative products, electronic digital cultural and creative products, stationery cultural and creative products.

In order to allow the audience to experience the special cultural activities of the museum, the School of Media and Design and the Xu Beihong Memorial Museum also organized the "Silk Network Printing Handmade DIY" interactive activity. The interactive event site was full of audiences who came to observe. The audience selected patterns to put the molds. The students of the School of Media and Design guided the audience to complete the interactive experience of the screen printing, and enhanced the audience's understanding and love of traditional Chinese culture.

Since the beginning of this year, the School of Media and Design has successively built practical teaching bases with Beijing Radio and Television Station, Beijing Lumang New Audiovisual Industrial Park, Fangshan District Cultural Tourism Bureau, etc., to improve talent training capabilities and talent training quality, and improve scientific and technological innovation capabilities. And social service capabilities. The college focuses on the long -term planning of the construction of the national cultural center in Beijing, actively expands the construction of innovation and entrepreneurship practice platform, guides students to play professional specialty, develop new cultural products such as new audio -visual, digital cultural tourism, and national tide culture New ways such as Huahua vividly show the historical and cultural landscape and red cultural resources of the capital, and enhance the awareness and comprehensive ability of serving the new needs of Beijing's economic and social development.