[Male Character] Tribute to high temperature workers -Yuan Yonghong, executive deputy general manager of National Medicine Tai Chi, interviewed

China Well -off News reporter Yuan Kai Beijing reported that under the scorching sun, the workers in all walks of life were fearless and difficult working environment, fighting for the front line, and escorting the city's operations. Tai Chi Group has donated heatstroke prevention and damp -removing dampness gift packages to high -temperature labor workers in Jinan, Guangzhou, Chengdu, Chongqing, and Shenzhen. Today, we interviewed Yuan Yonghong, executive deputy general manager of the National Medicine Tai Chi Co., Ltd., and asked him to tell us about the original intention of Tai Chi Group to organize the event and the follow -up development plan of Tai Chi.

Reporter: We have been concerned that since the beginning of the summer, many cities in Jinan, Guangzhou, Chengdu, Chongqing, and Shenzhen have held the "Labor Severing Section", which was led by Tai Chi Group to donate a loving gift package for high temperature workers to dispel heat and dampness. National Medicine Tai Chi is the "national team" of our Chinese medicine industry. What is the original intention of holding this event?

Yuan Yonghong: The National Medicine Tai Chi has adhered to the Huoxiang public welfare activities for more than 20 years. It has been widely praised by all sectors of society.

The first is to show the people of the state -owned enterprise and state -owned enterprise.

At present, Chinese workers at high temperatures, including courier, sanitation workers, takeaway riders, power workers, construction workers, traffic police, etc., as high as 100 million people. On average, there are more than 1/4 of them. Every month, you will face a healthy trouble of heat stroke. This huge crowd is worthy of social love. The National Medicine Tai Chi has been for 20 years. It has sent the Huoxiang Zhengqi gift package for millions of workers at high temperatures.

The second is to use communication as a means to popularize the common sense of heat and dampness.

People living and working in high temperature and high humidity are easy to heatstroke, and the body's humidity is heavier. Arthritis, headache and other systemic diseases.

Tai Chi Huoxiangzheng Qita is a representative product of eliminating heat and dampness. Because of fast absorption, good curative effect, alcoholic, can also drink, it is loved by the people, and it is also a commonplace for the family.

This year, the national medicine Tai Chi is based on the theme of "the most glorious labor and the heatstroke prevention of heatstroke prevention". The first "Labor Severing Section" is held. While paying tribute to high -temperature workers, it also spreads the common knowledge of the heat and dampness to consumers. It can be said that it can be said that It is two fell swooping this public welfare activity to a new stand and a new height such as "Healthy China".

The third is to lead the brand as the leader of the Tai Chi Huoxiang category.

The heatstroke prevention function of Tai Chi Huoxiangzhengqi fluid is well -known in Sichuan and Chongqing, but its dampness function is still "hidden in the deep girlfriend". In the field of dampness, there is no leading brand in China. Through a large number of market research and demonstration, we will take Tai Chi. Huoxiang Zhengqi liquid re -positioning to eliminate heat and dampness, hoping to categorize the category and expand the new track.

We hope to organize a series of public welfare activities such as "labor prevention and heat prevention festival", leading the brand as the lead, continuously meet the new needs of consumers, grow bigger and stronger as soon as possible, and benefit the people of the world!

Reporter: The protagonist of the "Labor Revolution" public welfare launch meeting is Huoxiang Zhengqi fluid. As far as I know, the annual sales of this product have exceeded 1 billion yuan. As a big gold single product, how does the company plan in the future?

Yuan Yonghong:

Tai Chi Huoxiangzheng Qita is a representative product of eternal famous recipes, and it is also a good medicine for thousands of miles in the field of dampness and dampness. Last year, we sold nearly 300 million boxes. The company plans to spend more than 5 billion yuan in annual sales through 3-5 years, and build it into the first brand of Chinese medicine in the OTC market as soon as possible. At the same time, extending the development of large -scale health products, strive to make Huoxiangpin categories into 10 billion -scale traditional Chinese medicine categories.

Reporter: The main focus of this event is urban builders, courier brothers, sanitation workers, etc. at high temperatures, which can reflect the love and responsibility of our enterprise. What is the social response? Will this public welfare event continue?

Yuan Yonghong:

Let's talk about social response first. Caring for workers at high temperatures, as state -owned enterprises and state -owned enterprises, our national medicine Tai Chi is responsible and incomparable. The company's caring actions have been widely liked and recognized by all sectors of society: Many people express their heartfelt thanks to the national medicine Tai Chi; many caring companies have also actively acted and actively buying and distributing heatstroke items for employees; Give us strong support, especially major chain pharmacies, all hope to do public welfare activities with us; take this opportunity to express their heartfelt thanks to the company's strong concern, support and help to everyone, thank you! Talk about whether this event will continue. This year is the first year of Tai Chi Xiangzheng Qiqi "re -positioning and category breaking circle", and it is also the year of the first "Tai Chi Labor Severing Section". In fact, for more than 20 years, Taiji Huoxiangzheng Qi Guanai workers at high temperatures have become accustomed to nature. However, from this year, we upgraded this event to the height of the company's brand strategy. The brand is created. The frozen three feet is not a day's cold. We must increase their investment, persevere, and work for a long time, so that the good reputation of the people is Tai Chi Huoxiang's painting, and praise the Taile brand!

Reporter: We usually have a small problem. They all go to the pharmacy to buy OTC drugs. I feel that OTC is closer to our daily life. What is the future development direction of our national medicine Tai Chi in the field of OTC?

Yuan Yonghong:

At the marketing work meeting at the beginning of this year, the company clearly put forward the marketing work idea of ​​adhering to the "two positioning". The first is the field of prescription drugs. We must adhere to the positioning of "policy -oriented, follow the trend"; the second is the OTC field, and we must adhere to the positioning of "brand leadership and building the potential". There are currently many good products in the field of National Medicine Tai Chi, including Tai Chi Huoxiangzhengqi, Tai Chi Symboli, Tai Chi Tongtiankou Liquid, Tai Chi Sinusitis Oral Liquid, Tai Chi Sky Platform, Tai Chi Nourishing Kidney Life Capsules and so on. The future development direction and struggle goal of the Tai Chi OTC field of Chinese Medicine is to build the world's first brand of traditional Chinese medicine with clinical efficacy.

Reporter: Our national medicine Tai Chi is southwest, but the industry is all over the country. What is our marketing strategic layout?

Yuan Yonghong:

In terms of marketing strategy, we have three main thinking:

The first is product cluster layout.

Guochi Taiji products are very rich in resources. At present, there are 1,240 drugs. During the "14th Five -Year Plan" period, the company's marketing work will be carried out closely around the 7 major category pipelines of the "6+1". We listed the varieties with annual sales of more than 50 million as scale products. The scale products planned to increase from 20 to 58, and sales accounted for 80%.

The second is the regional planning layout.

First of all, we will refine the details of the Sichuan -Chongqing base market. We must continuously adjust the structure under the current layout of 37%of the sales to achieve stable growth.

Secondly, vigorously develop major pharmaceutical markets such as the Pearl River Delta, Yangtze River Delta, Shandong, and Henan, strive to achieve breakthrough growth, and strive to increase sales by 2-3 percentage points.

Thirdly, there are potential markets such as northeast, northwest, overseas, and strive to increase sales, sales, and increased in a steady increase, and strive to increase the proportion of sales by 1-2 percentage points.

The third is the digital marketing layout.

In today's Internet era, for traditional pharmaceutical companies, digital transformation is not a choice question but a compulsory course. Digital marketing is imminent. This year, Tai Chi Huoxiang Zhengqi, a golden single product with its own flow, has specially customized differentiated specifications. Outstanding strategic partners have embarked on a new track of digital marketing. In the next 3-5 years, we will strive to achieve breakthrough results in digital integrated marketing in the whole region and further promote the high-quality development of enterprises.

"Guoshisawa Huaxia, Tai Chi Ji Cangsheng" is our corporate mission. "Being a world -class Chinese medicine company" is our corporate vision. We firmly believe that the glorious and dream of 5 billion yuan in the annual sales of Taiji Huoxiangzhengqi is just around the corner!

Author: Yuan Kai

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