Speaking of people's livelihood 丨 Internet promotion: more sincere and less routine can win a win -win situation

Appointment

"One -click price guarantee", "full price protection", "coupon can also be priced" ... "6 · 18" network promotion activities are still ongoing. Careful consumers can find that more and more platforms and businesses have begun to formulate Some price protection measures to protect the interests of consumers show their sincerity. Such a more sincere and less promotional activity can achieve a win -win situation between consumers and merchants.

"Double 11", "6 · 18" and other online promotional activities, due to the creation of a strong shopping atmosphere and launching strong discount activities, greatly stimulated online consumption. At this time at this time, behind Taobao, JD.com and other e -commerce platforms, behind the astronomical sales numbers are the joy of consumers "to wool", and merchants have the satisfaction of benefits.

However, in recent years, some adverse phenomena have emerged: some platforms and merchants have set up extremely complicated preferential conditions and rules; some businesses first increase their prices and then carry out promotion and discount activities; some unscrupulous merchants take the opportunity to sell the opportunity Fake and shoddy products ... In the process of "buying and buying", consumers need more and more effort to avoid these platforms and merchants' routines for "random flowers and fascinating eyes".

Although these merchants make a lot of money through the shareholders of "Double 11" and "6 · 18", under the environment of rapid development of the Internet economy and full competition in e -commerce marketing, this short -sighted "run a stroke" Psychological, dishonesty, and small smart business measures not only lose the trust of consumers, but also affect their long -term development.

Integrity is the foundation of merchants. No matter what the times have changed and how diverse shopping methods are, only business can retain consumers only by integrity operations.

In response to irregular promotional behaviors, market supervision departments have continuously strengthened the management of online shopping fields, urged platforms and merchants to be honest and trustworthy, and operate in accordance with the law. At the same time, consumer tips are issued to help consumers avoid consumer traps. Many consumers also know various marketing routines and choose rational consumption.

The online promotional activity has lost its attractiveness to consumers, and the ultimate damage is the interests of merchants. Some platforms and businesses have also begun to realize this problem. Putting the "better consumer experience" in the first place, starting measures such as simplifying the rules of the market and launching the whole process of price protection, so that consumers can rest assured and safe consumption.

The platform and merchants must obtain and retain more users, and achieve stable and continuous repurchase. In the final analysis, consumers' trust in platforms and merchants is fighting. Only with the concept of "consumers -centered", the platform and merchants have abandoned the marketing methods and routines of Hua Zhi, giving consumers a greater sincerity, a more realistic and better experience, can they win consumer trust and enhance the trust of the consumer, enhance the enhancement Consumers' viscosity, while achieving their own interests and development.

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