Entrepreneurship in Longjiang ｜ Returning to the hometown to depict "colorful noodles" life

"The office building is well -sealed in Golden Ding! Getting a staged victory." A few days ago, Bai Xuebing sent another project progress in the WeChat circle of friends and attached a video.

On a construction site in the Yanshou County Economic Development Zone, a car with a Chongqing license can always appear here every day. This is the transportation of Bai Xuebing's construction site at Yanshou County Defeng Food Co., Ltd. every day.

Looking at the new plant that rose to the ground, Bai Xuebing remembered the little bit of bitch returning home to start a business.

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In September 2015, 32 -year -old Bai Xuebing and his wife sold Chongqing's house, resigned from the stable work of state -owned enterprises, and returned from Chongqing to Anshan Village, Anshan Township, Yanshou County, with a 18 -month -old daughter who drove this car from Chongqing. Essence "What's the situation back? The books are all white." The villagers talked.

In the pressure, the couple took a one -and -half -year -old child in a hurry and faced with a new life. The child has been reluctant to eat vegetables since he was a child. Once, when the noodles were made for the child, the vegetables were squeezed into juice and kneading into the face. I did not expect that the noodles were not only bright in color, but also the taste was very smooth. The child ate a refined light. From it, Bai Xuebing couple realized how longing for parents for non -added nutritional foods. In addition, at that time, the country was vigorously advocating mass entrepreneurship and innovation.

The business opportunity is here! The little couple are determined to have a famous hall in infant green food.

The couple are native of Yanshou. Bai Xuebing graduated from Heilongjiang Vocational and Technical College. His wife is a graduate student at Qingdao University of Technology. However, the couple have extremely enthusiastic about the location, building buildings, equipment, and recruitment training ... Three months later, Suxue Food Factory, which produces children's food named after the husband and wife, was born in Anshan Village.

"On the day we built a factory, we had a clear plan. Instead of insisting on additives, preservatives, any food can give our children with confidence, it is healthy and safe." Bai Xuebing said.

The ideal is full, but the reality is very skinny. The proportion of fruit and vegetable juice and flour ratio control is a major problem. The temperature and humidity adjustment also requires more refinement. Looking at a batch of noodles that have failed production, corporate development encountered difficulties. "Because we insist on not adding pigments, additives, preservatives, and salt, the effect is still not ideal under the test." Bai Xuebing told reporters that at the end of 2016, many workers could not see hope and resigned. At least, there were only six left. personal. "All of our families have invested in, and a family of three and our parents crowded on the shop. Near the Spring Festival, we used the light credit card limit to set off the workers' salary, and only 200 yuan in cash left." Bai Xuebing recalled.

"Just at the most difficult time, someone came to the door and was willing to invest 5 million. However, the condition is not to be so stubborn. Do not use such good flour or fresh vegetable juice. , To achieve the purpose of reducing costs and increasing sales. "Faced with huge investment, Bai Xuebing still showed the true nature of" stubbornness ":" We are determined to do things from the beginning of entrepreneurship! "The couple refused without hesitation. invest.

There is no turning arrow in the bow.

Faced with the factory that was built by all net worth, the couple could not bear to give up. They collected information from the Internet, learned traditional noodle production technology, studied formulas and production equipment, repeatedly studied and explored. After experiencing countless failures, they finally developed unique production processes and made colors, shapes, and tastes. Great noodles.

However, it was difficult to develop and produced products. Due to the use of high -quality core powder and fresh vegetable juice as raw materials, the product could not be reduced in price, and it was difficult to open the sales.

Immediately, the food factory began a long way to market. From the circle of friends to the physical pregnant baby store, from the major exhibitions of the infant industry to the dealer's exhibition, after many difficulties, they finally found the product positioning in the sales session. Immediately resonated with consumers, the sales were gradually opened, the order volume was getting bigger, the workers came back, and the factory came over.

"The pink is a dragon fruit noodles, the green ones are spinach noodles, the orange ones are carrot noodles, red beets are red beets, yellow is pumpkin noodles, and purple is purple and blue noodles ..." The colorful noodles are pressed into each The shape of the cartoon is sold in various places as the conveyor belt is loaded into the colorful packaging box.

With the unchanged original intention, excellent quality and integrity operation, the Suxue Food Factory has been in a seven years. Now, the original noodles produced by the production of fruit and vegetables have become the leader of the industry. Get a good reputation.

In order to upgrade and expand production capacity, Bai Xuebing and his wife's plan to invest in construction and construction, Defeng Food Co., Ltd., will rise in Yanshou County, hometown, and will achieve its production at the end of this year. The new factory is mainly engaged in the production of infant and young children's fruit and vegetable noodles. It is planned to introduce modern processing production lines. It adopts high -tech technology, with rice and noodles as the main ingredients, producing and processing rice noodles, noodles, and cereals, etc. 2800 tons of infant food. The project construction will adopt the connection method of enterprise+cooperatives+bases+farmers, implement deep processing of agricultural products, develop the entire industrial chain, and promote the integration of the three industries.

"It is expected that the annual output value can achieve 53 million yuan, drive the relevant industrial chain to increase the output value of 6 million yuan, provide more than 100 jobs, drive the construction of 200 acres of vegetable planting bases, drive 50 farmers, and increase the annual income of 5,000 yuan an annual income."Bai Xuebing is full of confidence in future enterprise development.Source: Heilongjiang Daily

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