Harbin, Heilongjiang: Continue to release new potential for the integration of Wenjin

▲ Tourists are buying wheat straw paintings Zhang Jianyou

In June, strolling in the Shili Songhua River in Harbin, Heilongjiang Province. Tourists such as weaving, stage continuity, dull singing, melodious piano, light boats, and hundreds of birds soaring ... a charming Meixia map. Mr. Qi, from Zhuhai City, Guangdong Province, said that art and beauty blended people, making people look good enough and do not want to go.

Creating the Cultural Tourism Belt on both sides of the Songhua River is a highlight of Harbin City to promote the integration of cultural tourism. In recent years, Harbin City has promoted the high -quality development of culture and tourism by promoting the deep integration of cultural and tourism in the concept of the integration of cultural tourism, cultural tourism collaboration, resource sharing, and simultaneous strengthening of cultural tourism.

Li Geng, deputy director of the Harbin Culture, Radio, Television and Tourism Bureau, has a lot of money that Harbin City has improved the functional quality of the city through the integration of activities, integrates in products to enrich the tourism product system, integrates the format to speed up the release of consumer potential, and integrate marketing in marketing. In order to actively attract external needs, promote flow of people, logistics, capital flow, and information flow to Harbin to gather, it will help the construction of a strong cultural tourism city.

"There is no far away, and thousands of miles are neighbors." Harbin, as the "City of World Music" and "East Asian Cultural Capital", has many fans at home and abroad. Harbin combined these two very strong cultural signboards and tourism, integrated into the elements of eating, housing, traveling, traveling, purchasing, and entertainment.

In Harbin, the performance of the performing arts industry and the tourism industry into a bright color of the integration of cultural tourism. The Harbin Cultural Radio, Television and Tourism Bureau not only organized music institutions such as Harbin Concert Hall, Old Scholar Hall, Harbin Grand Theater and other music institutions to perform resident performances. The Provincial Court of Courts joined the ranks of the residential field. The classic drama launched by the launch of tourists will also expand the artistic influence of Harbin while meeting the scene and watching the scene at night.

It is worth mentioning that Harbin City takes song creation as an important starting point for expanding the popularity of tourism, and has carried out repeated illegal solicitation activities. Dai Shusheng's "New Year's Eve to Harbin" by Dai Shusheng, Member of Heilongjiang Provincial Song Creation Association, "My Home for Central Street", Wang Lijun's "Lonely Like Night", Wang Jinyuan's "Xue Fei White in the Bingcheng", Wen Li's "Winter in Winter The works such as Harbin, Chen Xiaoming's "Bingcheng in Dreams", Cui Zhichao's "Love of Songhua River" and other works add color to Harbin Cultural Tourism integration.

Liu Qinggang, deputy director of the promotion and marketing department of Harbin Culture, Radio, Film and Television and Tourism Bureau, introduced that as the provincial capital city, Harbin, including vocal instrumentation, chorus, dance, small drama, art calligraphy and other art forms, competitions, performances, etc. Communication activities have now become an important means of attracting customers.

Harbin is a city with "music in the air". The world -renowned Harbin Summer Concert ("Harxia") has been held for 35 sessions. Every year, it has launched an eye -catching section including classic concerts, vocal instruments, and groups. It also promoted the prosperity of the Harbin tourism market.

"Hasha" is a microcosm of Harbin's "Cultural Activity+Tourism Construction". Harbin City will organically integrate cultural and artistic production, cultural exchanges and cooperation, public cultural services, cultural relics protection and utilization, and non -heritage protection inheritance. While stimulating the vitality of the city, it will use cultural power to boost the tourism industry. Take "non -heritage+tourism", for example, local products such as wheat straw paintings, autumn forests, red intestines, and Yuquan square bottle wine are listed as tourist souvenirs, allowing non -heritage products to enter the scenic area, while increasing the income of scenic spots. The popularity of these non -heritage products has also been improved, which has promoted the protection and inheritance of non -heritage.

"Exhibition+Tourism" is another major feature of the integration of Harbin Cultural Travel. Harbin has dozens of museums such as state -owned and private, and has formed a large -scale museum group. Harbin organized these museums to carry out tourism activities such as research tour, parent -child tourism, historical tourism, red tour, and experience tour, which also activated the tourism market at the same time. As a southern tourist said after visiting the Harbin Music Museum, the beautiful language in the world is in this museum. It can make people feel the most beautiful scenic spot in his heart.

When it comes to the integration of cultural tourism in Harbin, the most noteworthy is the integration of culture and ice and snow. Harbin Ice and Snow World, Yabuli Ski Tourist Resort, Sun Island Snow Expo and other ice and snow tourism projects are superimposed with cultural projects such as ice and snow performing arts, ice and snow exhibitions, ice and snow non -heritage. For example, the Heilongjiang Acidistic Troupe entered the Harbin ice and snow world to perform in the field. The performance of the ice on the ice was well received by tourists at home and abroad.

Hui Shiyong, director of the Industrial Development Division of the Culture and Tourism Department of Heilongjiang Province, said that Harbin City supports the development of cultural tourism complexes with cultural creativity, vacation and leisure, and health. maximize.

According to reports, Harbin City integrates the cultural industry and the tourism industry such as the cultural industry and the hostel industry, picking industry, Huahai industry, skiing industry, and drift industry, which has promoted the reasonable flow and efficient allocation of various cultural and tourism resource elements, forming a group of a number Leading companies and backbone enterprises with cultural and tourism as the main business, integration and development, and strong competitiveness have cultivated the main body of culture and tourism market, and enhanced the competitiveness of cultural tourism. Relying on 2,600 cultural volunteers from 2,600 cultural volunteers in Mulan County, Harbin City, while carrying out the group of cultural entrances, they have created the twelve major groups of literary brands such as peasant singer contests, farmers ice and snow art festival, peasant dance contest, and peasant Spring Festival Gala , Attracting more than 30,000 tourists each year, bringing fire in the catering industry, picking industry, and tourist souvenirs, bringing considerable income to the villagers.

In recent years, Harbin has also increased the census, sorting, and excavation of cultural resources and tourism resources in recent years. Relying on cultural creativity, it has promoted more resources to transform into tourism products. Catch the special tourist destinations with distinctive cultural themes and complete cultural elements.

It is understood that Harbin City has also made every effort to build the night economy through "culture+tourism", and launched ten nighttime night tour cards such as Binzhou Railway Bridge, Sofia Art Museum, Polar Park, Poseidon Ocean World, and Sunac's indoor ski resort to encourage encouragement to encourage it. Bar Street, cultural and entertainment venues, small theaters and other themes have carried out various theme night entertainment activities to form a new consumer format.

Li Geng said that Harbin continued to release the new potential of the integration of cultural travel, which greatly drove the rapid development of the tourism economy. In the next step, we will strengthen construction efforts in the integration of cultural tourism integration projects, the integration of cultural tourism, the integration of cultural tourism integration, and the creative demonstration zone of the cultural tourism integration, and strive for 5 years to make cultural tourism integration into prying cultural tourism. Learning of industrial development.

"China Culture News" on June 20, 2022

The 3rd version published a special report

"Heilongjiang Harbin: Continue to release new potential for the integration of literary and travelers"

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Editor -in -chief: Chen Xiaoyue

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