20+ popular categories in depth insights, catering owners must see!

In 2022, domestic food companies are facing many pressures.

On the one hand, the domestic multi -point frequent new crown pneumonia epidemic and complex and changeable international situation accelerate the downward trend of the domestic economic growth. Consumers' catering consumption has become cautious and catering revenue is affected to some extent; on the other hand, on the other hand, The costs of various operating costs such as rent, labor and ingredients are high, and even further aggravating the momentum, it has added a lot of pressure to food companies.

Under such a situation, a dining company with certain operating toughness ushered in development opportunities and even expanded against the trend, while dining companies with weak risk ability may face elimination. Therefore, in the era of changing, catering people must learn the time to judge the situation and introduce the concept of scientific management in order to achieve stable development.

How should a meal company study the current situation correctly?

The catering industry is huge, with a large number of categories, and there are many brands. The characteristics of various tracks are different, and the operating methods are different. In recent years, the catering industry has accelerated transformation and upgrading, and market reshuffle has intensified. The catering industry has entered a new period of development, new trends and new opportunities have emerged, and new ideas and new models have emerged endlessly.

In this case, if the catering person wants to correctly study the situation, it is necessary to refine useful information from a variety of information, and combine the trend of the production category in combination with the data, and this is difficult to achieve its own power.

In order to help food companies in the new situation, scientifically planned the development path, in 2021, the Red Laten Network and the World Chinese Catering Industry Federation collaborated on the "China Catering Category and Brand Development Report 2021". Due to the detailed data and profound views, during the year of the launch of the book, we received praise from people from outside the industry, among them, many of them are managers, industry experts, well -known media people and investors.

In order to continue to help the catering industry, in 2022, the Red Cater Network carefully prepared the "China Catering Development Report 2022". Based on the big data of red meals, visiting investigations, and desktop research, this report focuses on the development status and future trends of the Chinese catering industry under the big data ecological chain.

In this report, you can learn the following information:

Solid industry data: We have used the deep precipitation of the industry for more than ten years in the industry and a large amount of professional big data. With 450,000 words and nearly 300 visible charts, the development status and trend of the catering industry are accurately analyzed.

Category development trend: We fully analyzed the 32,000+ catering brands included in the big data of red meals, and tracked key brands. Based on the catering data accumulated in the past few years, Chinese dining, hot pot, tea, coffee, roasting, etc. The status and trends of more than 20 popular catering categories have been interpreted in an in -depth interpretation.

The current status of multiple dimensions: We have comprehensively analyzed the development of catering categories and brands from market size, industry competition pattern, category financing situation, regional distribution characteristics, per capita consumption, consumer reviews, and consumer reviews.

Industry ecological maps: We also explained the overall overview of the macro environment, catering industry, and catering industry, showing a complete industry ecological map to break the barriers of information and help catering people to realize ideological charging and cognition.

The "China Catering Development Report 2022" will start the hot pre -sale starting from now. The original price is 598 yuan, and the price of early birds only costs 498 yuan. Whenever you buy this book, you will give away a red meal big data member of the red meal worth 598 yuan.

"Big Data of Red Meal" is a small program created by Red Meal Network. It includes more than 32,000 catering brands and more than 2,000 upstream and downstream companies. The analysis report aims to provide decision -making references for catering practitioners, investors, and intentional entrepreneurs through all -round and fine data presentation.

Red meal big data members can enjoy all functions on the "Red Meal Big Data" applet, including querying brand information, store data, store map distribution, consumer reputation evaluation, financing timeline, and download exclusive industry report Wait.

Highlights look first

1. The catering industry continues to reshuffle, and the degree of chain of food companies has continued to increase

Under the continuous reshuffle of the catering market, the chain process of food companies is gradually accelerating. Big data of red meals shows that the average number of stores in catering brands in 2021 has an upward trend. On the one hand, it may be eliminated due to the lack of strong brand power of some brands, and on the other hand, or due to the expansion of some brands, it has achieved further growth in the number of stores.

2. Digital transformation of the catering industry accelerates, start a new era of refined operation

In the field of catering, there are five important directions for digital transformation in catering companies, including digital operations, digital decisions, digital supply chains, digital expansion and digital marketing.

The head catering brand is at the forefront of digital transformation. For example, Naixue's tea has a bright performance at the digital transformation level. As early as 2020, Naixue's tea actively established a technical team and developed the integrated information platform Teacore. Through this platform, Naixue's tea realizes the interoperability of different management sectors, simplifying business processes and improving operating efficiency.

3. The dividend of the mall gradually retreats, and the new direction of the community stores is selected

Under the epidemic, the passenger flow of shopping malls in various places has been greatly affected. In 2022, the overall level of daily passenger flow of the nation's shopping malls still showed a downward trend. Data show that since the second quarter of 2021, the average daily passenger flow of the nation ’s shopping mall has fallen from the peak value of 17,000 in the second quarter of 2021 to 13,600 in the first quarter of 2022. In addition, the average daily passenger flow of the nation's shopping malls continued to expand, and in the first quarter of 2022, the decline reached 13.0%. 4. The extensive development of tea drinks is facing the end, and the refined operation is imminent

In the period of rapid growth in the category market, the market is relatively blank, and the scale in this stage is the influence. Based on the advantages of "small, fast, and spiritual", the tea brands are scrambling to horse off the ground, and the development methods are relatively extensive. They are relatively lacking in franchise management and supply chain construction.

When the track participants have increased rapidly and the competition has intensified, the resource allocation and management mechanisms in the extensive development stage have been obviously outdated. The internal power of the tea brand cannot keep up with the speed of expansion, which will bring many hidden dangers. This is also one of the fundamental reasons for the frequent problems of various problems in tea drinks in the past two years. Upgrade and evolve for refined operating models.

5. The coffee brand is gradually sinking, and the popularization and affordization trend is obvious

A variety of models and formats in my country's coffee market coexist, but the competitive battlefield is mainly concentrated in first -tier cities and new first -tier cities. According to the big data of red meals, the number of coffee stores in first -tier cities and new first -tier cities in 2021 accounted for 56.3%of the total number of coffee stores in the country. The store distribution is quite dense, showing a typical typical existing competition characteristics. In view of this, many coffee brands have begun to try to deploy the sinking market.

Once upon a time, the current grinding coffee is synonymous with "elite drinks", and the price is not close to the people. This type of coffee brand has gradually been widely accepted by consumers, the per capita consumption of coffee is gradually lower, and coffee is becoming more and more popular and affordable.

According to the big data of red meals, from the perspective of per capita consumption intervals, the currently molars of coffee are mainly low -end consumption. Coffee brands with per capita consumption of 10-30 yuan account for 30.9%and per capita consumption of 31 ~ 50 yuan The proportion of 35.6%, while brands with a per capita consumption of more than 50 yuan account for only 32.7%.

In addition, in this report, you will get GET:

1. Chinese dining: Local cuisine integration, prefabricated vegetables bring new opportunities for development

2. Chinese rice fast food: entering the fast lane, multiple brands impact the IPO

3. Powder: Focusing on capital, local specialty rice noodles emerge

4. Loi: The market size continues to expand, and the rise of new hot halogen

5. Hot pot: Featured hot pot increased rapidly, and the cooking hot pot continued to be popular

6. Tea: The regional characteristic tea brand is rising, and the era of refined operation is coming

7. Coffee: The coffee consumer market is obvious, and the overall channel of the brand layout is the general trend

8. Bread baking: three -strand baking forces stand up, new Chinese baking competition is fierce

9. Tearrs: High -speed growth in the market size, and various models develop in parallel

10. Top 10: trillion yuan track potential is huge, and the opportunity for transformation and upgrading is prominent

Native

The following is the directory and content selection of this report

(Author: Red Meal Industry Research Institute)

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