Yunnan fully builds a "healthy life destination"
Author:Kunming Daily Time:2022.09.05
Recently, the "Fourteenth Five -Year Plan" of Yunnan Province has created the "Healthy Life Destination Development Plan" (hereinafter referred to as the "Plan"). The "Planning" focuses on the deployment requirements of the 11th Party Congress of the Provincial Party Congress "Being a Healthy Life Destination", which clarifies the foundation of development, facing the situation, overall ideas, main tasks, innovation systems, and guarantee measures. During the 14th Five -Year Plan period, the province created a "healthy life destination" to provide direction, strategic, and programmatic guidance.
Greatly enhance the overall strength and competitiveness of the industry
The "Plan" is layout of "Rise of Central Yunnan, Open along the side, development of northeast Yunnan, and integration in western Yunnan". layout. Create the matrix system of "regional brand+corporate brand+product brand", start a number of influential healthy live destinations, city brands and rural brands, cultivate a group of healthy living demonstration projects, boutique routes and platforms, forming a number of health Product brands, a group of international and domestic influence corporate brands.
Liu Xuliang Drawing
Looking forward to 2035, the main indicators of the province's health industry ranks at the forefront of the country. The overall strength and competitiveness of the industry have been greatly improved, becoming a global strategic emerging industry, and a "healthy life destination" for everyone in all countries in the world.
Create 5 national -level tourism and leisure cities
"Planning" proposes to guard the truth of nature and builds a harmonious symbiotic scroll; depicts the "second life" to create a healthy life scene; excavate ecological value, expand the health and health industry chain; excavate the characteristics of the plateau Close to friendly facilities; focus on the target market and polish the 6 major tasks of healthy life destination brands.
Yunnan will build work measures such as building a harmonious beautiful city of landscapes and a beautiful city of green ecological livable, and build a green development pattern of "everyone benefits", the ecological network of "everyone enjoyment" and "everyone can reach" the "everyone's benefit". Greenway system. Create healthy living scenes such as rural animal husbandry, forest secrets, water side, national style, urban living, and town time. Actively promote the development model of "characteristic agriculture+traditional culture+festival activities", support the "one county, one industry" demonstration creation county -district creation of flowers festivals, coffee festivals, mango festivals and other new festivals, rural music festivals, carnival and other new brands Essence Develop new formats and new projects such as bird watching birds, dark night watching, elephant stations, jungle exploration, car off -road, forest marathon and other new formats, and build a group of forest adventure bases in southwestern Yunnan, southern Yunnan, north of Yunnan, and northeast Yunnan. Create "health" cloud flavor, "nourishing" cloud medicine, "nourishing" cloud drink, "raising Yi" cloud flowers, etc.
The "Planning" also proposes that 10 key tourist cities and 60 key tourism counties (cities, districts) actively create national tourism and leisure cities and districts, and strive to be basically completed and successfully created by the "Fourteenth Five -Year Plan" ending period. There are 5 cities and 60 key tourism counties (cities, districts) to create more than 1 cultural tourism and leisure district, respectively. Liao Xingyang report
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