Fuzhou fish ball industry moves towards high -quality development road

Recently, the "appearance rate" of Fuzhou fish balls has become higher and higher.

At the Fishing Expo, Qian Mermaid Ball Hotpot and the world's largest Baoxin Fishball are always popular; in Yantai Mountain, a special fish ball dining car has been in front of the front row; KFC menu can taste in more than 1,300 KFC restaurants in Fujian and Guangdong ...

Citizens visit Fuzhou fish balls on weekends. Reporter Zheng Shuai Photo

"This year, we have been struggling to increase Fuzhou fish balls '" out of circle'. "The relevant person in charge of the City Fish Pill Association told reporters that the Fuzhou fish ball industry must be developed, and the back and back end must be grasped. ——The brand building is even more important. "One of the breakthroughs is the word" standard "."

Some of the fish balls, some rely on craftsmanship, some rely on machinery, but how to judge the quality and level of quality, there has been no unified standards in China, which has a certain impact on the healthy and standardized development of the Fuzhou fish ball brand.

In the first half of this year, a series of related actions hurriedly rolled out. The City Fish Pill Association and the leading enterprise of the fish ball industry lead the drafting of the Fuzhou fish ball group standards, and officially introduced with January this year, filling the gap of the current national standards and industry standards.

Just last month, the first batch of special Fuzhou fish balls was "freshly released." According to group standards, the content of vine (fish) of the special fish balls is not less than 65%, which is equivalent to two or three times that of ordinary fish balls.

The good quality of fish balls is inseparable from good skills. Not long ago, the Fuzhou Fishball Industry Skills Competition was held in Lianjiang County, attracting the city's 25 fish ball companies to participate in the competition. Player Zheng Fuxing won the first prize with his speed, uniformity, and aesthetic degree. He said that the skill competition not only set up a technical exchange platform for them, but also publicly display the production skills specifications and standards.

"The government will continue to guide enterprises and industries and strive to build a comprehensive industry standard system." The relevant person in charge of the Municipal Marine and Fisheries Bureau said that it is necessary to further open the growth space for Fuzhou Fishball.

The results of standardization will be better displayed in brand stores. In the densely flowing of up and down Hangzhou, Nanmen, the newly opened 37 Fuzhou fish ball brand stores are very popular. The brand effect drives people's flow and popularity, and accelerate the "progress bar" of the "three -year thousand stores" plan. At present, 25 stores are being prepared.

"With the brand help, the production and sales of Fuzhou Yuwan are even more considerable." Said Teng Yongzhuang, a listed company and the head of Haixin Food. The reporter saw in Haixin Food Production Workshop that 10 production lines were accelerating, and the workers were operating skillfully. A round Fuzhou fish ball was "fishing out" from the production line.

"This year we will continue to increase investment to accelerate the progress of the construction of the Lianjiang Lord Factory. After the factory is completed and puts in, the output value will reach 2 billion yuan, helping the fish ball industry high -quality development." Teng Yongzhuang said.

The data shows that as the "capital of Chinese fish balls", the annual output of Fuzhou fish balls reached 160,000 tons, with an annual sales of 3 billion capsules, accounting for about 50%of the country's market share, which is equivalent to one from Fuzhou every two fish balls across the country. In 2021, the sales of Fuzhou fish ball industry reached about 8 billion yuan, and the Fuzhou fish ball brand became brighter and brighter.

"Brands and industries have the same frequency of resonance." The relevant person in charge of the Municipal Marine and Fisheries Bureau said that next, our city will continue to promote the development of the fish ball industry to a new level and go all out to do a good job in Fuzhou fish balls. Sprint 'Double Half Half', constantly becoming strong industries and shaping big brands. (Reporter Lan Yuping)

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