Why does a notice of stopping classes make "Ningbo Education" so hot?The answer is in the comment area

Affected by the super typhoon "Xuan Lannuo", the official WeChat public account of the Ningbo Education Bureau "Ningbo Education" issued a notice of suspension on September 4: the city's major primary and secondary schools, kindergartens, and off -campus training institutions on September 5 Sunday (Monday) for 1 day.

This major emergency notification has always attracted much attention. The reading of this suspension notice reached "100,000+" in just a few minutes. Interestingly, this suspension notice also made Guanwei "Ningbo Education" "fire out of the circle" at once. Many netizens reposted in the circle of friends and joked: "Wonderful in the comment area" "Interesting souls are even more popular" ...

As of 8:30 in the evening last night, this WeChat article has read more than 500,000, and netizens have left more than 2,000 messages.

"Wonderful in the comment area"

There are many comments in the comment area. Some parents ask for details, some students cheer, and some are interesting.

The highest praise comments are: "Cixi has come out of the sun, and it is not raining. Why is it still suspended?" This may also be a common doubt of many teachers and students.

In this regard, Bobo (Xiaobian's nickname) responded as soon as possible: "Typhoon, rather than ten air defense. Teachers and students are always the first."

"What about high school? Why didn't we notify our school at all?"

"Including Beilun?"

"Is Fenghua suspend?"

Native

Although the suspension notice has stated that all kinds of schools at all levels in Ningbo have suspended classes, Bobo still responded patiently for questions from anxious netizens.

Faced with the cheers of many students, Bobo's humorous response turned over the netizens.

Netizen: "Very good, the news is crazy as soon as my brother is out."

Bobo replied: "Optimistic brother."

Netizen: "My son is jumping up and down to celebrate tomorrow."

Bobo replied: "Pay attention to the residents downstairs."

Netizen: "It's cool!"

Bobo replied: "You have to learn at home."

In addition, many netizens came to the comment area and confessed that waves:

"You! It's my God!"

"Praise the official who reply patiently."

"Praise Ningbo education, the soul is interesting, and the heart is temperature."

"Because of your replies to you, I follow you."

Native

Many comments could not be released. Popo finally left a message in the comment area: nearly 1,000 messages in the background, only 100 selection can be selected. Thank you for your attention. Many netizens have come to the comment area. The content can continue to pay attention to "Ningbo Education", and understand more and support education. In the critical period of "epidemic prevention+anti -Taiwan", pay attention to personal protection!

As of 8:30 in the evening last night, this WeChat article has read more than 500,000, and netizens have left more than 2,000 messages.

This editor has already been "iron powder" countless

The reporter interviewed Bobo. He was a post -90s guy named Zhang Tuoliang. Yesterday, because of this notification, "fire came out", he also received greetings from many friends, such as "You're out of the circle", "Is there any object" and "Is there any introduction to new media operation experience" and so on.

Zhang Duliang said that everyone was very concerned about the news of the suspension of class. There were a lot of comments in the background. At first, he only chose some common problems to solve doubts and answers. Later, he "let go of himself" and did not expect such a great attention.

"Our approach is to be serious and lively, making it more lively, which will be more attractive." Zhang Tuliang said that with so much attention, it feels more stressful.

Many netizens forwarded this WeChat to the circle of friends and criticized WeChat "Ningbo Education" this time was the "Circle of the World War I". In fact, this is not the first time that Zhang Duliang has received attention.

In 2019, on the local government platform in Ningbo, a fifth -year student's parents asked the Municipal Education Bureau for help with the title of "how to solve this mathematical problem". Subsequently, Zhang Tuoliang answered through the official account for the first time, and also explained that the problem was not rigorous. This heartbroken behavior was reported by national and provincial and municipal media.

In 2020, affected by the epidemic, the students ushered in the "longest winter vacation in history". Thousands of messages under the education department of many places across the country were "Will the school notified today?" "Ningbo Education" has become a happy source of Zhejiang students because of interesting interaction, the trendy network vocabulary and interesting emoticons, which become a place that attracts everyone. I want to see if Bobo has responded. There is a loving 'Ningbo Education' "" "Looking at all the official numbers in Zhejiang.

Listen to what the experts say

He Zhenyi, a professor at the Ningbo Institute of Technology and the academic committee of the School of Media and Law of the School of Media, was reposted to the circle of friends as soon as possible after paying attention to this WeChat article. He found that many friends in Beijing and Shanghai were reposted and praised "Ningbo Education".

As a government official, why is "Ningbo Education" so hot this time? He Zhenying gave the following analysis:

First, in the era of social media, government communication already has the characteristics of two -way communication. This is unable to realize the era of mass media, which reflects the advantages of online communication, especially social media. Commenting and replying to the WeChat public account is typically used the advantages of two -way communication between social media.

Second, after the suspension notice is issued, audiences of different regions and different identities will have different understanding and questions.The editor was very efficient for the first time the reply was commented.Some questions from the comment area are very representative, and the reply is also very targeted, which is equivalent to writing several notices in the comment area.Third, the language of the editor's reply is lively, funny, and cute, which relieves the social anxiety caused by typhoon suspension of classes, and also makes government communication close.It is this advanced government concept of people -centered and wholeheartedly serving the people. It answers in a vivid and annoying way, thereby gained the effect of "fire out of the circle".

Reporter Ma Tingting

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