Rural practical talent leader 丨 Zhang Weilu: "Play" into a career

Biography:

Zhang Weilu, born in 1981, is currently the general manager of Pingnan County CPPCC Standing Committee and general manager of Pingnan County Yitian Biotechnology Co., Ltd., has successively won 2021 rural practical talents in Fujian Province, Model of Labor in Ningde City, provincial -level home -level entrepreneurial youth, provincial province Class rural entrepreneurial innovation stars and other honors.

Zhang Weilu observes the growth of bees

Today, if you want to buy live bees online, open any shopping software to search for "bee" to buy. However, it was such a "simple" thing, but more than ten years ago, it was "dare not think". From "dare not to think" to "buying", it is inseparable from a person -Pingnan County Beekeeper's Trial.

Discover the "blue ocean" in the industry

Zhang Weilu has loved beekeeping since he was a child. He arrested some bees and cultivated at home as early as the fourth grade of elementary school. Later, he also applied for the biological engineering major of Ningde Normal University. After graduating from college, Zhang Weilu wanted to find a "unique" entrepreneurial project, which happened to be in a "blank" on the cage and bee sales market on the Internet at that time. As a result, Zhang Weilu made a decision to "eat crabs" -selling cage bees on Taobao.

The "blank" of the industry represents both opportunities and challenges. As the first merchant selling cage bees on Taobao, Zhang Weilu first solved bee packaging, as well as problems such as bait feeding and low survival rate during transportation. Because there is no experience that can be used for reference, Zhang Weilu can only be developed in conjunction with the professional knowledge and bee habits. In the end, a bee cage and glue bait suitable for express network transportation were successfully developed, which solved the problem of escape and death during the long -distance transportation process of cage bees.

In 2010, Zhang Weilu's cage bee was successfully sent to Changsha, Hunan. During the express delivery process of live bees, the survival rate was as high as 97%, and the safe remote delivery of bees was realized. This is the first example of successfully mailing cage bees on the entire network, and it has also successfully opened the cage bee network sales model. He still clearly remembers the evaluation given by the buyer: "Although it is not very ideal, as the first example of a successful mailing cage bee in the entire network, the spirit of this 'crab eating' is worthy of recognition."

Solving development problems

Zhang Weiyu, who was successful in the water test, returned to Daixi Nature Village, Daixi Town, Pingnan County in 2011, founded Pingnan County Yitian Biotechnology Co., Ltd., and established a cage bee base. However, entrepreneurship cannot be smooth sailing. A "emergencies" make him realize that to be familiar with the industry's related support policies and rely on policies.

At that time, as the relevant national departments further strengthened the supervision of living animals express transportation, although the agricultural department allowed courier living bees, for the new thing of cage bees, the courier company directly prohibited from the concept of "one more thing as less". It's right. For a while, the nationwide cage courier pressed the "pause keys", and Zhang Weilu's career was severely hit. In this regard, Zhang Weilu did not sit back. He carefully studied the relevant postal policies and took the initiative to contact Pingnan County Post Company to communicate solutions.

Tianying Valley smart beehive visualization platform display interface

As a local youth entrepreneurial project, Pingnan Post has given strong support. After Zhang Weilu's beehive passed the collision and other tests, after confirming the safety during the transportation, Pingnan Post helped him handle cage courier filing, and also opened the precedent of cage bee filing courier. In May 2015, the national postal system opened the "Green Channel" for Zhang Weilu. His cage bee products can be unobstructed in the postal field, and online store sales have skyrocketed. At that time, Taobao data showed that in addition to Hong Kong, Macao and Taiwan, his cage bee was sold to all parts of the country, with a total of more than 5,000 cages, ranking first in the entire network. At present, Zhang Weilu sells cage with 6000 cages and 3,000 boxes of bee colonies.

Crack the "pain point" of the industry

The key is to expand the scale of the industry. In the process of entrepreneurship, Zhang Weilu found that the main force of rural beekeeping was the elderly elderly people. There were few young and middle -aged people in the 80s and 90s, which caused the beekeeper team to be unsolved. At the same time, local breeding technology is more traditional and urgently needs to be updated.

The "pain point" of industry development is the "key point" of enterprise development. Zhang Weilu, who has the experience of computer industry, has born with the idea of ​​developing smart beekeeping equipment. Therefore, he cooperated with colleges and universities such as Jimei University, Minjiang College and other universities to develop smart beekeeping equipment to realize the functions of automatic temperature control, feeding, cleaning beehive, and crisis. A beekeeper can manage multiple bee breeding bases, which effectively alleviates the lack of labor after the "aging" of the beekeeping industry. At present, related equipment has obtained 1 national invention patent and 6 practical new patents.

Zhang Weilu guides the bee farm to raise bees

At the same time, Zhang Weilu also actively responded to the call of the country's rural rejuvenation, continuously strengthened the mutual assistance sharing mechanism of enterprises and farmers, and improved the method of training, improving WeChat, SMS in time, and providing high -quality bee farmers in Pingnan County. And provide high -quality species supply and market services for surrounding farmers, to fully mobilize their enthusiasm for participating in Chinese bee breeding and promote the development of the bee industry in the county.

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