Hebei: "Precision Dripping" Cultural Tourism Enterprise "Precision Drops"

Author:Hebei Radio and Television Sta Time:2022.09.04

Cultural tourism enterprises "precise drip irrigation" for bailout policies move forward lightly

—— "Eight Policies and Measures on Promoting the Resumption of the Cultural Industry and Tourism Industry"

Cultural tourism is the Chaoyang industry. Hebei has obvious advantages in the development of the cultural tourism industry.

At the beginning of June this year, the Provincial Party Committee and the Provincial Government studied and formulated a package of measures and supporting policies for the province's economic operations. The "Eight Policies and Measures on Promoting the Restoration of the Cultural Industry and Tourism" is one of the 20 supporting documents.

In the past three months, cultural and tourism departments at all levels in the province coordinate the prevention and control of the epidemic and the high -quality development of the cultural tourism industry, adhere to the combination of pressure reduction and vitality, take into account the current bailout and long -term development, and make a set of policy "combined fist" , Make up confidence, focus on practical results, and help the cultural travel industry to restore development.

Fiscal funds are accurate and direct to the market subject

"Affected by the epidemic, the number of tourists in the first half of the year was only 40%of the normal year. The scenic area operated encountered unprecedented difficulties. This 800,000 yuan loan discount is really a charcoal in the snow." Say.

Turn the epidemic crisis into an opportunity for the development of internal skills. In the first half of this year, the Jingniang Lake Scenic Area has improved the "mountain people" attractions. Based on ecology, culture as the core, and leisure as a carrier, it has continuously enriched the tourism business format of the scenic area. "We will use this loan discount for the construction of the scenic area, continuously optimize the experience of tourist experience, and enhance the competitiveness and attractiveness of the scenic area." Li Tao said.

The project is an important carrier to drive investment growth and promote economic development. It is an important force to optimize the industrial structure and enhance the industrial level. In the "Eight Policies and Measures on Promoting the Restoration of the Cultural Industry and Tourism Industry", the first one proposed "loan discounts" to key cultural and tourism projects.

On June 6, the 50 million yuan industry bailout revitalization funds were officially issued; on June 9, a special meeting was held to interpret the arrangement and specific requirements of the bailout of the cultural travel industry ... Accelerate the implementation of the policy implementation, province province The Culture and Tourism Department moved rapidly, strengthened policies, penetrated enterprise assistance, accelerated funds allocation, and ensured the "targeted" efforts of the industry's relief and revitalization funds to help enterprises spend difficulties.

Accelerating the high -quality development of the cultural industry and tourism industry is inseparable from the support of the industry's leading benchmarks. The "Eight Policies and Measures on Promoting the Restoration of the Cultural Industry and Tourism Industry" proposed that the implementation of "replenishment with prizes" for key cultural and tourism units.

The night lighting and improvement plan has been designed to be completed, and the bidding process is currently taking the bidding process. In the place of supplementary funds, all the work of the upgrade and transformation of Sanhe Fudi Cultural and Sports Business Traveling District will be accelerated on the agenda.

"At the end of last year, the Fudi Cultural and Sports Traveling District was selected as the first batch of national night culture and tourism consumption agglomeration areas. This funds are like raining in time, allowing us to improve the infrastructure of the neighborhood, enrich the night tourism format, and accelerate the creation of night travel destinations and the destinations and the destinations of the night tour and the destination of the night tour and the destination of the night tour and the destination of the night travel destinations and the destination of the night travel destinations and the destination of the night travel destinations and Internet celebrity punching land. "Zhang Haifang, the operator of the Fudi Cultural and Sports Business Traveling District and the marketing promotion director of Sanhe City Xinghe Trading Co., Ltd..

Data show that as of now, with the application of enterprises and the review of various municipalities, the Provincial Department of Culture and Tourism has arranged a total of 25 million yuan of industries to rejuvenate funds, supporting 40 key culture and tourism projects in a "loan discount" manner; 15.5 million yuan, " Awards support 20 key culture and tourism units.

Among the cultural tourism enterprises in Hebei Province, small and medium -sized enterprises accounted for more than 99%of the total number of enterprises, and the impact of the epidemic was the heaviest. The "Eight Policy and Measures on Promoting the Resumption of the Cultural Industry and Tourism Industry" helps travel agencies, cultural and creative enterprises, etc. from the aspects of increasing financial support and expanding market business space. vitality.

"If it wasn't for the full temporary temporary temporary retirement of the quality margin of the tourism service, we would have difficulty paying employee salary, and the travel agency even faced a shutdown." Xue Yanfang, deputy general manager of Xingtai China Youth Travel Agency Co., Ltd. Enterprises have the future. We are actively seeking transformation, developing live live broadcast business, and making tour guides an anchor. "

True gold and silver accurately directly reached the market subject, and cultural tourism enterprises accelerated "lightning forward". As of August 24, a total of 1,322 travel agencies in the province filed a temporary application for the quality margin of the temporary retirement of tourism services, accounting for 84%of the total number of travel agencies, and the cumulative refund funds were 254.8765 million yuan. Arrange the industry's rescue revitalization funds of 4.5 million yuan, support 15 tourism performing arts projects for innovation and transformation; arrange 4.6 million yuan to promote the construction of 18 cultural and creative platform enterprises and 21 cultural and creative shopping stores.

Element guarantee to escort the development of enterprises fully

The current continuous epidemic has caused tension in the capital chain of most cultural tourism companies. "Eight Policy and Measures on Promoting the Restoration of the Cultural Industry and Tourism Industry" tailor -made financial service programs for cultural tourism enterprises to help cultural tourism companies restore the development with financial transportation.

At 8 pm on August 29, Qinhuangdao City's Beidaihe New Area Yudian Qili Sea Resort is full of light. A marching real -life night tour show is being staged. The huge waterwheels, the actors of the strange dress, the wonderful light and shadow show, and the vivid interactive performing arts make the audience immerse in the dream world in an instant.

"Yutian Qilihai Resort is a new business project we are building. It is currently being tried and operated. Affected by the epidemic, raw materials and artificials cannot be in place in time, resulting in increased operating costs, and the project construction period is delayed. At this time, Beidaihe River The New District Cultural Tourism Department took the initiative to help us connect with the Qinhuangdao Branch of the Bank of China, allowing us to get a loan of 180 million yuan. "Talking about financial service support, Miao Li super straight thumbs up," With this loan, our project can be accelerated. It is expected to be officially opened in May next year. It will become the first immersive night tour resort in Beidaihe New District. Tourism Culture Co., Ltd. releases some mortgages to help enterprises relieve operating pressure through re -financing; Agricultural Bank of China Hebei Branch for Bailu Hot Spring Company loans to reduce interest rate reduction. Zhongxing Hebei Branch is Zhangjiakou Chongli Landscape Tourism Development Co., Ltd. and Zhangjiakou Chongli Taiwu Tourism Resort Co., Ltd. adjustment cycle from each quarter to calculation per year, involving a loan amount of 1.237 billion yuan ... Mowing

Strengthen financial support and innovate credit products. The Provincial Department of Culture and Tourism and the Provincial Local Financial Supervision Bureau and financial institutions have been studied and introduced to the provincial financial regulatory bureaus to provide more than 140 enterprises and project financing needs to the first batch of local financial regulatory bureaus, and recommended to major financial institutions for docking. The Local Financial Supervision Bureau jointly organized a demonstration activity of "Golden Service Cultural Tourism" political and banking and enterprises to provide a model reference for the province's cultural tourism system. At present, major financial institutions put loans to new loans to cultural tourism companies.

Financial "live water" reduces the burden on cultural tourism companies. Land protection to make the project construction quickly and whip.

The Provincial Department of Culture and Tourism actively coordinated the Provincial Department of Natural Resources, guided the city and counties to incorporate cultural and tourism land in the planning of land and space in a timely manner, reasonably arrange cultural and tourism industrial land space, and prioritize the addition of new plan indicators to ensure reasonable land use needs. Up to now, the province has arranged a planning indicator of new land use plans for cultural and tourism projects. For 10 planting and breeding projects such as Bianzheng Valley in Neiqiu County, Xingtai City, it does not change the use of the original land, and it does not collect (recover) or use.

"In the next step, we will continue to help the enterprise in the important position of the current work, carry out the" turning style, investigating facts, solving problems, and practicality in the province's cultural and tourism systems. Understand the implementation of the policies and measures of benefiting enterprises, continue to strengthen policy announcements, and help enterprises to solve development problems. At the same time, actively organize political and bank -enterprise docking activities, implement scenic spots assistance promotion and other projects, and continuously support enterprises for bailout development. The accelerated recovery and high -quality development of the industry and tourism industry laid a solid foundation. "The secretary of the party group and director of the Provincial Department of Culture and Tourism said that the book said.

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