Positive energy + large traffic converge from Shandong's high -quality development new kinetic energy

[Source: Guangming Daily]

More than 13 million articles reported that more than 100 million words of research reports, 16 experts and scholars commented, the national mainstream media "Reporter Observer" connected, and the ambassador abroad took the initiative to forward it. Netizens inside and outside the province praised. Second-rate……

This set of numbers is the hot summer practice of Volkswagen Daily. The large -scale marching theme report of "Walking in front and opening a new bureau" was successfully ended on August 27. The Volkswagen Daily and the province's media worked together. After more than 2 months, their footprints spread throughout 16 cities in the province. In -depth investigations of the implementation of the Shandong Provincial Party Committee's deployment in depth, anchoring the "Top Ten Innovation in the front and the new bureau" The vivid practice of "the top ten industries" and "ten major expansion demand" operations, the panoramic display shows the vigorous economic and social development innovation of economic and social development in all parts of Shandong.

If you look far away, this full media report that reviews "cultural propaganda innovation" is a collective effort to shape the image of Shandong in the new era. This makes people see the responsibility of the big economic province, and it makes people see how hard Shandong is!

Joining the support of the whole media spreading the voice interpretation "Publicity is also productive forces"

On August 20, the theme press conference of the Shandong Provincial Party Committee's "China Ten Years · Shandong" was held in Jinan, and major media reporters gathered in Shandong. "It is not only to increase light in a domain, but also add color to the overall situation." The media pays attention to Shandong. The outside world is looking forward to Shandong. Although everyone's lens angle is different, we can bring together: what kind of Shandong can we witness?

In the middle of the year, the Propaganda Department of the Shandong Provincial Party Committee organized a large -scale publicity and interview with large -scale themes of "walking in front and opening a new bureau" in a timely manner. This is the innovation of Shandong's innovation of the new pattern of publicity and guidance and expanding the sound of the whole media. The fruitful results have also proved that this is a wonderful and effective pen.

The Volkswagen Daily sent 76 backbone reporters and commentators to go to 16 cities in the province, go to the front line, go to the project site, go to the field, give play to the authority of party media, professional and professional advantages, and tap the fresh and promoting "three top ten" freshness For living cases, refine the typical experience that can be replicated, and have come up with a series of survey reports of more than 100 million words. The authoritative, comprehensive, and vivid performance of Shandong's "walking ahead and opening a new bureau". Gathering and strengthening the sound of all -media communication, Volkswagen Daily's coordinated strategy adopts systems, compiles and spreads, coordinated the micro -number of the network, coordinated internal and external media platforms, coordinated internal and external publicity, and presented three -dimensional, full, and lively Shandong for readers who cared about Shandong. Image.

Propaganda is also productive forces, and positive energy must have a large flow. After the propaganda work is done, the vitality of economic and social development will be stronger. Shandong takes "cultural propaganda and innovation" as one of the "top ten innovations", that is, to continuously improve cultural creativity, spread influence, propaganda guidance, and transform cultural propaganda power into new kinetic energy to promote high -quality development.

In this sense, the large -scale all -media reports of "walking in front and opening a new bureau" this time are an important practice to promote actual work. The Volkswagen Daily and actual workers observe, think together, and carry out news reports with a strong awareness. Facts have proved the vitality of high -quality news supply. A large number of rich and vivid reports make grass -roots cadres feel very "quenching and. A Jiangsu netizen commented this: "Shandong is good this year, and the results of the reform are indeed revealed." Zhang Heqing, Cultural Counselor of the Chinese Embassy in Pakistan and Director of the Pakistan Chinese Cultural Center, and Ma Hui, the Chinese ambassador to Cuba, saw the Overseas Account of Volkswagen Daily @Loveshandongong After the relevant reports, the praise was forwarded and caused the second follow -up, follow -up and attention of overseas netizens.

Singing the main theme and spreading positive energy, creating a good atmosphere of public opinion for the construction of strong provinces. This summer, the three -level media of Shandong Province, city, and counties, drove netizens, readers and 100 million Shandong people to work hard with a benign interaction, and reached an appointment in autumn.

Rong media products vividly show party media responsibilities throughout the screen

At present, China's economy is in a critical point, and "large economic provinces" have become hot words that people pay attention to. As a large economic province, Shandong bravely picked up the big situation in the country and also achieved the image of "Shandong responsibility".

The Volkswagen Daily "Walking in the front and opening a new bureau" reported that it focused on such a set of data: in Shandong, the value -added of the "Four New" economy accounted for 31.7 % in 2021, and increased 10 percentage points in 4 years. The number exceeds 20,000, an increase of 7 times, and 25 provincial strategic emerging industrial clusters are cultivated, and 7 national strategic industrial clusters are selected ...

This group of data strong confidence and stable expectations also clearly outline such underlying logic: innovation is a powerful engine of high -quality development in Shandong. The industry is the cornerstone of the steady rudder in Shandong. kinetic energy.

The theme of "Walking in the front and opening a new bureau" has been on the whole network this summer. Behind it, the mainstream media in Shandong gathered and coordinated, and the three -dimensional showed the joint efforts of Shandong's exciting stories.

Taking the Volkswagen Daily as an example, in the past two months, reporters, commentators, editors, anchors and other all -media editors have entered the first line of the grassroots, and have been excavated and reported to the typical cases of 192 innovations. It is reported that the production and production integration products have a total of more than 2 million words, 13,000 products published on the entire network, and the total exposure of the entire network is 480 million.

As far as the strokes and the lens, they all record the solid steps of bravery, daring innovation, and striving for first -class economic provinces, and bring together a grass -roots "work manual" constructed by a strong province. How hard is Shandong's innovation? In Qingdao, a reporter from Volkswagen Daily found that the development unit of the high -speed magnetic floating transportation system Zhongxian Qingdao Sifang Motor Vehicle Co., Ltd., united with domestic collaborative units, successfully overcome key core technologies, systematically solve the speed improvement, complex environmental adaptability, core core, core core, core Systems localization and other problems have achieved major breakthroughs in system integration, vehicle, traction power supply, transportation and communication, line tracks, etc.

How hard is Shandong in the revitalization of the industry? In Weifang, a reporter from Volkswagen Daily found that the local "chain -long system" was deepened, and the vertical beading chain and the horizontal stage were rushed to grab the drama. A power equipment industry cluster alone, Weifang's volume reached 400 billion yuan.

How hard is Shandong's expansion? In Jinan, a reporter from Volkswagen Daily found that in the first half of this year, the foreign trade import and export was 108.73 billion yuan, of which the import and export value of cross -border e -commerce was 6.15 billion yuan, an increase of 119%year -on -year. Jinan Central and EU trains in the first class of the province operate "trains+cross -border e -commerce" and other trains to create a business model of "overseas direct mining+trains transportation+service area sales". The highway service area throughout the province is displayed and sold, allowing the people to easily enjoy the quality services brought by the development of the trains.

...... Extremely lively cases were tapped through a solid interview with reporters. The melting media products on the entire network were constantly emerging, and the three -dimensional showed the responsibility of the economic province.

This responsibility is also the vivid portrayal of the pragmatic and progressive portrayal of 100 million Shandong people "walking in front and opening a new bureau".

用VR镜头，从乘船开始全程第一视角，多次运用关键帧的剪辑手法变形变换，将海洋变成水球，将耕海一号全景旋转推拉展示，再配上律动的音乐，让视觉、 Hearing linkage, VR scenes make this short video stand out in competitive products ... Volkswagen Daily's short video product "Three Top Ten" Watch Yantai 丨 Exploring Smart "Sea Flower" "shows" Genghai No. 1 "through 360 ° panoramic view "Ocean pasture has a strong sense of substitution.

Let the positive energy achieve large flow and let the large flow surging positive energy. The Volkswagen Daily reported that the "top ten highlights" were impressive for more than two months.

The first is deep. In -depth on -site, deep observation, deep excavation, and depth, explore the "passwords" built by Shandong strong provinces.

The second is melting. The production and integration of the media and the integration of the communication, highlighting the mobile terminal, visualization, and interaction, forming a multi -level, multi -voice communication matrix, so that "walking in front and opening a new bureau" went deep into the heart of 100 million Shandong people.

The third is specializing. The review team of authoritative experts in the province, relevant responsible comrades and newspapers of the provincial departments, and newspass commentators commented on the highlights and typical experiences of the cities, and put forward expectations and suggestions.

The fourth is Guang. Increasing the platform cooperation, the first launch of the national head -of -main media editor -in -chief reporter's cross -screen Dalian line, reaching the effect of the product of the entire network, the opening of the topic, and the extensive attention of the mainstream media.

Fifth is accurate. Give full play to the advantages of the party newspaper, the commentators entered the scene with problems, wrote comments on the problem, blended the matter, opened their ideas, condensed consensus, and firm confidence.

Six is ​​fast. Innovate and create a series of products of the "Recommended Recommended by the Party News", and produce short video products in the fiery front -line, have strong timeliness and a sense of on -site.

Seven is living. Innovation and launching the H5 product "Shandong 16 City" Walking in the New Bureau of the New Bureau "Innovation Case Manual", combines a variety of methods such as graphic, hand -drawn, video, audio, etc. , Panorama fusion products, realize "one page panoramic display".

Eight is light. Highlight the "youthful state", design and launch the cartoon image of the "Exclusive spokesperson in Shandong 16 cities", and appears in the new personality, which has caused the sought after by young user groups.

Nine are fresh. Start the "VR to take you to check in" newspaper reports, and punch in the "three ten major" achievements of 16 cities, highlighting the vivid and vivid visual effects.

Ten is linked. Innovative achievements are wonderful, and work together is more powerful. The Volkswagen Daily cooperates with the media at all levels, online and offline linkages, and interaction of online topics, and promotes the "walking in front and opening a new bureau" to continue to appear on the hot search hot list.

Starting from then on, draw on the motivation of progress. Undoubtedly, this is the deeper significance of this all -media report.

(Correspondent Wu Yonggong Liang Kaiwen Lan Bin Bin Binming Daily All -Media Reporter Zhao Qiuli Li Zhichen)

Editor in charge: Wang Qian

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