See various "wipe balls" again!The Mid -Autumn Festival gift box is 2398 yuan, there is no moon cake in it ...

"China Business Daily"

There is still a week before the Mid -Autumn Festival

Did you buy this year's moon cake?

Recent,

Multiple departments such as the Development and Reform Commission

I have been densely posted to curb the "sky -high" moon cake,

And propose a box of moon cakes with a unit price of more than 500 yuan

Implement key supervision.

What is the current moon cake gift box market?

Mid -Autumn Festival gift box sells for 2398 yuan, moon cake single sells

Although most of the moon cake brands follow the requirements of the relevant departments, there are also some merchants played "wiping balls" in terms of gift boxes and prices.

According to Sino -Singapore Finance, Haagen -Dazs launched the Louvre joint Mid -Autumn Festival package before the Mid -Autumn Festival, and it was marked as the "Mooncake Ice Cream Series". There are 7 gift boxes in this series, of which 4 gift boxes exceed 500 yuan, and the most expensive gift box price is 999 yuan.

"Is it a moon cake ice cream or an ice cream moon cake?" The name of the gift box does not mention "moon cakes", but it is also known as the "moon cake ice cream". Some netizens questioned this.

Image source: Chinanews.com

When the reporter visited the Hagens Das store, the clerk actively asked the reporter if he wanted to buy moon cakes, and said that the moon cakes in the moon cake gift box were all ice cream stuffing.

In Beijing SKP, the reporter noticed that the moon cake counter of the Peninsula Hotel has a number of moon cake gift boxes of more than 500 yuan, or even thousands of yuan, and a special "Mid -Autumn Festival Gift Basket" with only one tea gift package and a box of dragons. Crispy sugar, a box of chocolate, a box of honey and a box of chili sauce, the price is 2398 yuan.

Image source: Chinanews.com

Sales staff told reporters that because the moon cake gift boxes cannot be mixed this year, they specially removed the moon cake from the gift box and lost the moon cake money. "Moon cakes can be purchased additional gift boxes." Sales staff said that a 2398 yuan gift box can add a box of moon cakes with a price of 498 yuan.

In addition, the paper publication of the Peninsula Hotel only marked the size of the moon cake and did not clearly the net content. The applet did not introduce the content of the moon cake gift box specifications in the interface of the moon cake gift box gift card.

A box of moon cake production cost 70 yuan

More than 500 yuan/box will be subject to key supervision

In June of this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the General Administration of Market Supervision jointly issued the "Announcement on Containing" Sky "moon cakes and promoting the healthy development of the industry" (hereinafter referred to as the "Announcement"), which clearly encourages operators to encourage operators The cheap box of moon cakes of production and sales of objects proposes to implement key supervision of boxes with a unit price of more than 500 yuan; the operator shall transaction information for the sales unit price of more than 500 yuan for moon cakes, and properly store it for 2 years to prepare the relevant departments to prepare the relevant departments to prepare the relevant departments to prepare the relevant departments Check it according to law.

According to the China Market Supervision News, according to the cost survey of the National Development and Reform Commission and related data, the production cost of boxes of moon cakes is about 70 yuan/box, and the box of boxes of more than 200 yuan in the market account for more than 80%, while the unit price is 500 Moon cakes above yuan account for about 1%. Therefore, the red line of the regulatory of 500 yuan is well -founded.

According to Zhongxin Jingwei, "Moon cakes have a high profit. Usually, the production cost of a box of moon cakes will not exceed 70 yuan, and some manufacturers can be several times as high as several times." Food industry analyst Zhu Danpeng said.

Recently, the National Development and Reform Commission has deployed to conduct inspections on the sales of mooncakes in supermarkets, hotels, and restaurants. Daily monitoring online moon cake sales, and multi -channel collection of problems involving "sky -high" moon cakes.

In response to the problems found, on the one hand, the operators urge the operators to hurry up.

On the other hand, transfer problems. The National Development and Reform Commission has officially transferred a group of problems involving a group of moon cakes involving a single price of more than 500 yuan. The relevant departments are verifying the situation and will investigate and punish those who confirm illegal and illegal acts.

Near the Mid -Autumn Festival, the CIA also issued a consumer warning. It is mentioned that the China Consumers Association encourages consumers to actively participate in social supervision and record over packaging and "sky -high" moon cakes that violate the standards and public order and good customs in the form of casual shots, and report to the local market regulatory authorities and the Consumer Association.

Source: News Square, Zhongxin Finance, Zhongxin.com, Zhongxin Jingwei, every network, etc.

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