Self -description of an egg: I became popular in the Greater Bay Area

My name is "Aslei"

"Mom, the recent eggs are so delicious. I will continue to eat eggs tomorrow." Wife, where do these peach crispy and egg rolls buy? The egg fragrance is full. " Using Hezhang's eggs and walnuts, the moon cakes made better. "...

The eggs in these population are members of our "Guizhou Hezhang Granitone" family. Every time I hear the story of the "brother" and "sister" entered the city, it makes me feel enthusiastic. With their good quality, they have won reputation for our Hertel Eggs in the Greater Bay Area market. And my name is "Asridi". Don't look at me at a young age, now I follow the pace of my predecessors, walked out of the Umeng Mountain, and made a famous hall in the Greater Bay Area market. A few days ago, I was at the east -west consumer cooperation Bijie Green Agricultural Products Promotion Conference and the Wumengshan Agricultural Special Products (Guangzhou) Fair. At the expo, the citizens were hot.

Eastern and Western Consumer Cooperation Bijie Green Agricultural Products Promotion Conference and Wuxun Mountain Agricultural Special Products (Guangzhou) Exchange Signing Ceremony

Good mountains and water bred high -quality eggs

For the legendary story of our family, or you will be curious, you are not just a soil egg, what's special?

Then I tell you that our "traffic password" is our unique ecological environment and modern breeding model. My hometown, Hezhang County, is located in the Wumeng Mountains in Bijie, Guizhou. It is known as "Mysterious Yelanglang and Gu Yun Hezhang". The altitude here is moderate, there are more mountains, and the air is good, which has created the good quality of my brothers and sisters such as my brother and sister.

Guizhou Jinyi Ecological Agricultural Co., Ltd. Pond of Ponds, Malaysia Egg Chicken Farm

Modern breeding mode

My home is in Guizhou Jinye Ecological Agriculture Co., Ltd. Ponds and Malaysia Egg Chicken Farm. This place where my chicken mother lives, all of which use the industry's advanced complete automated egg hen breeding equipment for breeding. Epidemic prevention and feeding areas are used to prevent the prevention and control of Chinese medicine, eliminating antibiotics, hormones, and drug residues. It meets consumer demand in terms of quality control, highlighting the concept of green health. It is the good mountain, good water, ecology, and modern breeding model, so that the chicken mother grows fat and white. From the moment of birth, our brothers and sisters are very standard. The eggshells are shiny and elastic. , Nutrition and taste first -class.

Help upgrade to break out of the broad market

In the Bund of Aunt Qian in Panyu District, our "Guizhou Hezhang Granitone Egg" is a star in the Egg Egg. The enthusiasm for the "chasing stars" of Panyu citizens sometimes makes us feel difficult to fight. If you do n’t believe it, you listen to the manager of this house: "Guizhou Hezhang Granitone Egg Basically, it will be sold out before 10 am every morning. Citizen Li is our loyal fans -'The grandson of our family, and love to eat What about this egg, especially fried eggs, strong golden fragrance, our family is an old return guest! '"

Citizens buy eggs in Aunt Qian

I am accustomed to such evaluations. Everyone knows that the "aunt" is the "strict selection teacher" of life materials at home. Relying on good quality, I got the pass voucher of "Aunt Qian". But before opening up the consumer market, in fact, there can be a lot of bitter past events behind us successfully, and during the period, many people have been concerned and supported by many people. In the past, although our "Guizhou Hezhang Granitone Egg" can be described as high -quality, it has long been suffering from problems such as difficult traffic in mountain high roads, small production scale, insufficient market supply, and low visibility. No one knows.

My owner is Yang Qian, who is the deputy general manager of the sales of Guizhou Ecological Agriculture Co., Ltd. In order to let me go out of Wumeng Mountain and see the wonderful world outside, since 2020, she has taken a lot of cities with our brothers and sisters, and has encountered many "nails". "We just started to sell eggs in Guangzhou. Because there was no sales experience, it was mainly sold through ground push, but sometimes it could not be sold. Over time, the eggs were not fresh, and the citizens in Guangzhou were not accepted." Because the original original. The sales in Guangzhou were blocked, and my master Yang Qian was distressed for a while.

In order to help us "Guizhou Hezhang Graphite Egg" solve the sales difficulties, the members of the Hezhang Group of the Guangdong, Guangdong and Guizhou Cooperation Working Team from Panyu (hereinafter referred to as the Hezhang Group), came up with various methods to help us help us Hezhang Eggs expanded their sales, led us to the various departments of Panyu and opened the Panyu market. Among them, Panyu District sent Hezhang to help the cadre Zhuang Yongkang, but the "old acquaintance" of my family. He is the captain of the Hezhang Group, and he is also the member of the Standing Committee of the Hezhang County Party Committee and deputy county head. He often brought a merchant to my house to inspect, and led the needle to lead the needle for Hydra high -quality agricultural products and the vast market of the Greater Bay Area.

"In order to solve the problem of Hezhang egg sales difficulties, we have thought about many methods. At first, we mainly sold through the ground and online, and also entered various towns and streets in Panyu. Later, it was found that these methods were not significant. Through online and offline efforts, we vigorously develop market models, and attract egg companies to cooperate with large chain stores, various colleges, and well -known food companies to mobilize the union of all units to prioritize Guizhou eggs. Through docking with the market, we finally drive the sales of eggs. "Under the leadership of Zhuang Yongkang, assisting cadres from Panyu District from Panyu District collects problems with the existence of our Hezhang egg production supply and marketing industry chain, and concentrate their strengths to ensure stable and high -quality eggs to Guangzhou and the Greater Bay Area market. At the same time, by guiding Hezhang Enterprise to improve product standards, helping our Guizhou Jinye Ecological Agriculture Co., Ltd. declared and passed the certification of the Guangdong -Hong Kong -Macao Greater Bay Area vegetable basket base, and cited us to obtain the Esharma Egg Eggs to obtain reassuring egg certification by the Guangdong Food Circulation Association. At present, our family has joined hands with Aunt Qian, and enters Aunt Qian Guangzhou, Shenzhen Warehouse, and Dongguan Cang, and helps the egg industry through egg sales collaboration. Hezhang Group learned from Jinyi Company to learn about the exhibition

From July 18th to 20th of this year, Zhuang Yongkang accompanied the inspection team of Panyu Hotel and Guangzhou Different Fresh Food Co., Ltd. to come to my house to inspect and exchange, and determined the purchase intention of Hezhang grain eggs. As the leader of the Panyu Catering Industry, and it is also a benchmark for state -owned enterprises, in recent years, it has been sold on the online cake online, live broadcast and cargo, etc. Through this investigation, Chen Yongxian, deputy general manager of Panyu Hotel, Jiang Huaming, general manager of Guangzhou Duanyuan Fresh Food Co., Ltd. met me, and the huge industrial scale and modern breeding method of our chicken farm impressed them. Reach the purchase intention and buy us as the raw material of the moon cake. This has promoted our popularity and better opening up the Panyu market.

Panyu Hotel Mooncakes made with Guizhou Graphite Egg

Chen Yongxian said that this time he came to Hezhang to inspect the raw materials such as walnuts, eggs, etc., and found that there are many high -quality agricultural products here. The use of these raw materials to make moon cakes will make Panyu moon cakes have a more unique taste. She is also very confident.

With everyone's efforts, Hezhang eggs are no longer "raising in the mountains and no one knows", and I also successfully walked out of the mountains and put on the table of people in the Bay Area.

Create a brand to drive the development of the industry

With good quality, there is a market. There are good brands to have the future. My master Yang Qian has been well aware of this truth through the market in recent years. To this end, in the full support of the Hezhang Group, my family was looking for the market and making brands simultaneously to create the IP of the "Asridi" grain egg.

The Hezhang Group used the new media to coordinate the promotion of the "Guizhou Asleci Gransea Egg Propaganda Movie" produced by Bijie Television, and organized live and pushing for publicity activities with the media with the media such as Aunt Qian and Guangdong Shengjia. The live broadcast of Guangzhou TV and various museums use eggs as the main product to attract traffic, promote sales, and intuitively show the image of Hezhang grain eggs, expand the propaganda effect, enhance market acceptance. Records, the propaganda effect is quite obvious. Today, my name is becoming more and more familiar with the people of the Bay Area, and sales are also rising.

Workers are busy choosing packaging eggs (Photo by Lin Xiao)

At the same time, in order to solve the low degree of recognition of the new grain egg product, the temperature difference between the temperature difference between the temperature in Guangzhou and the rainy season in the summer of the rainy season, the surface of the eggs occur after the eggs are reached in Guangzhou, and the puppets have occurred during the supply process. The district combined with our hometown of the Herchang Gutter Egg Production Enterprise to set up a sorting center to form a tournament group to re -check the egg yard's eggs to carry out the work of the stores involved to ensure the stability of the egg quality. For example: I have to choose from 5 to the level from birth, transportation to setting up shelves.

From the moment I was born, there were workers for the first choice, picked out my brothers of my broken eggs and stinky eggs, and then sorted the number type according to the size of the machine. Make sure that each of our eggs are carefully selected, without stinky eggs, broken eggs and crack eggs. It is guaranteed from the appearance and is guaranteed from the quality. At the same time, under the bridge of the Hezhang Group, my family and Aunt Qian jointly joined forces to carry out in -depth cooperation to start with source control from feed matching, scientific management, standardized production, strict testing and other source products to create logistics and warehousing storage to the store within 48 hours. Security System. Although Hezhang is far away from Guangzhou, we can guarantee that we can reach the dining table of Guangzhou citizens within 72 hours. I have won the favor of consumers because of "good quality and high taste". As an important supplier of egg sources in Guizhou grain eggs, my family is an important monthly supply provider. At present, the average monthly supply exceeds 8 million pieces. At the same time, Aunt Qian also asked more consumers to know, understand and recognize us through stores, e-commerce channels, and unmanned machine-vegetables. Today, Aunt Qian Qian has developed to nearly 3,300 stores with more than 10 million families and more than 17 million members. We are very happy to pass through the "bridge" of Aunt Qian, let us connect with a wider market.

At present, with the development of the egg industry, it has also led to the structural development of surrounding agriculture such as rice, corn, miscellaneous grains, and vegetables in Hezhang County, forming a "product drive industry and industry drive help".My Guizhou Jinye Ecological Agriculture Co., Ltd. has several "big villas" in our hometown, Henzhang., The breeding scale with 1.5 million feathers Shuangping egg hen farms.Under the escort of the Hezhang Group, the grain eggs that originally lived in the mountains walked into Guangzhou's "vegetable basket".From January to July this year, the sales of Asiili granu eggs were about 3780 tons, and the sales month was 47.25 million yuan.Among them, most of them are sold to the Greater Bay Area market, and sales are expected to reach 100 million yuan this year.According to incomplete statistics, the current annual sales of eggs in Guizhou in Guangdong have exceeded 1 billion yuan.Text/picture: Panyu Rong Media reporters Huang Zhuopeng and He Jiajing

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