Hengyang people online purchasing power strong online shopping "618" purchasing power ranks second in Hunan Province

Hengyang News Network reporter Zhu Min reported that according to JD.com's "618" data, in the nation's 31 provinces / municipalities / autonomous regions, Hunan ranked 15th in the country and 18th in the country's unit price. The purchasing power performance of Hunan is strong. From the perspective of the turnover, the TOP5 cities in Hunan's turnover are: Changsha, Hengyang, Yueyang City, Zhuzhou City, and Shaoyang. The regions with the strongest purchasing power are: Changsha County, Liuyang City, Ningxiang City, Shandong City, Pingjiang County.

Among the consumption characteristics, Hunan's high -quality agricultural products upward TOP5 is: Xiangtan City, Changsha, Chenzhou, Yiyang, and Hengyang City.

During the consumer season, local sinking market turnover increased by 103 % month -on -month. In terms of user characteristics, new users in Hunan tend to be younger, faculty and staff have increased the fastest year -on -year. Female users account for 2 % higher ratio, and young users under the age of 35 account for 56 %. %.

Data show that according to its comparison with the national average consumption structure, it can be seen that the category that Hunan consumers prefer are: maternal and infants, household appliances, fresh, home, and toy instruments. The top five hot -selling products are: weaken fresh eggs, Fuqing Huoxiang Zhengqi water, Sophie nights sanitary napkin, heart -shaped fabric paper, Sophie sanitary napkin day and night combination.

Hengyang people not only have strong purchasing power on the Internet, but also remarkable as an e -commerce output port. In recent years, Hengyang has seized the economic development of economic development under the normal normal, actively relying on the advantages of local industries and resources, accelerating digital empowerment, and vigorously promoting the development of the e -commerce industry. "Supporting Measures for Promoting the Development of the E -commerce Industry" and other policies, the Zhurong College, which aims to build e -commerce talents, has set up e -commerce agricultural classes, government affairs live broadcast classes, village broadcasts and cargo classes, village broadcasting government classes, e -commerce companies, e -commerce companies Many types of classes such as employment class and other types of classes have been trained for Hengyang's e -commerce industry to train a number of professional talents, which has promoted the sustainable and healthy development of e -commerce in the city.

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