Associate Professor Yan Fei of the Department of Sociology of Tsinghua University: China has not entered a low desire society

Economic Observation Network reporter Zheng Yixin China entered a low desire society? One of the characteristics of a low desire society is that people slowly lose their desire to consume. On September 2nd, at the second session of the interesting lifestyle conference, Yan Fei, an associate professor of the Department of Sociology of Tsinghua University, said, "My answer is not enough." He believes that China is in the era of acceleration.

Yan Fei has studied the fields of transformation of sociology and urban sociology for many years. It is a young Yangtze River scholar of the Ministry of Education. He has put forward the view that the "suspended era" has explained that in the era when people have no foundation, their identities are lost.

Yan Fei introduced that from the form of "inverted" type in Chinese society in 2000, most people are in the middle and lower class of society, but ten years later, the sixth census data shows that the overall structure of Chinese society has become After the "soil" type, many middle and lower layers of society flow upward into the middle class of the city. In the future, the middle class of the city will inevitably face more consumer demand. Under the trend of society, China has not entered a low desire of society.

He introduced that the significant characteristics of accelerating the era are that on the one hand, people have strong desires, desires make people desperately move forward. On the other hand, people are full of uncertainty and insecurity. For example, we ride a magnetic suspension train. This train gets faster and faster, slowly getting rid of the ground and floating in the air. This uncertainty and insecurity causes suspension of life. "

In the era of acceleration, Yan Fei believes that people must learn how to dominate their own desire to consume. "We can easily fall into the cycle of work consumption. Finally, the poor in the consumer society are no longer unemployed, but a defective consumer. It is the people who cannot consume to satisfy the desire of constant renewal ", which is what Bowman calls the" new poor "in the consumption era.

So how to dominate your desire to consume? Yan Fei proposed "enthusiastic consumption", and he pointed out that the most lacking of this generation is delayed satisfaction. "We are too used to pursuing a sense of instant satisfaction and certainty on a physical item. Come to panic and anxiety ", and enthusiastic consumption can obtain a sense of long -term satisfaction and value recognition, and can create a warm memory between people.

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