Firefighters incarnate "Internet celebrity anchor", 24 new firefighters recruitment policy preaching special live broadcast help team image publicity

Multi -party linkage, simultaneously push flow -related media

The theme of this series of live broadcasts is based on the preaching policy of firefighters. 13 media platforms such as Weibo and sentry positions build a live matrix covering 4 provinces and regions. Adopt the method of concentrating time, shortening a single duration, increasing the combination of live broadcast frequency and indoor and outdoor, and distinguish the live broadcast time during working days and holidays, daytime and evening. Policy preaching is continuous. After 24 live broadcasts, more than 4.726 million views were browsed, with averaged 197,000 people, and the maximum number of viewers in a single game effectively enhanced the social influence. Guangxi, signed up for 190 people on August 18, climbed to 568 people on August 29, and the number of applicants in the next 10 days was twice the 20 days in the first 20 days.

Ingenious borrowing, the task of removing the rescue is the recruitment of the recruitment

From August 24th to 28th, a total of 736 index soldiers were referred to in the former index, Kunming, Pu'er, and Dali detachment of the team. The live broadcast team cleverly borrowed its strength. While preaching the recruitment policy, it introduced and explained to the live broadcast room netizens in a timely manner to reinforce the fire extinguishing fire extinguishing of Chongqing to respond to the concerns of the general public. On August 26, with the support of the combination of the combat forces and the strong support of the Chongqing people, the Chongqing forest fire was successfully extinguished. The live broadcast team adjusts its strategy in a timely manner, adheres to the timely response to netizens, and sees sewing to preach the recruitment policy to ensure that it is "two". During the live broadcast process, the forest fire team Wu pointed out that the soldiers' videos and pictures of the fire extinguishing the fire were reinforced by the soldiers, so that the people really felt the hardship of the team's fire extinguishing task; when the team evacuated on August 27 and 28 The people's bidding farewell refers to the touching scene of the soldiers, strengthening the interaction with netizens, and further narrowing the distance with the masses. Many netizens left a message saying that the official team's official Douyin does not exceed 1 million fans. Praise forwarding, at noon on August 27, the official team's official Douyin rose from 960,000 to 1 million in just 26 minutes, which has reached 1.12 million, and it is constantly rising. Especially after 22:00 on August 28, the Kunming detachment evacuated and returned to the camp to enter the realm of Kunming, and timely adjusted the live broadcast theme to "home itinerary" in time. The preaching of the firefighter recruitment policy has been popular with the majority of netizens, and the number of viewers in a single game reached 1.2 million.

Rich content, enhance the popularity of the forest fire team

In order to avoid problems such as too monotonous preaching policies, it is easy to cause visual fatigue, and it cannot achieve the effects of the desired effect. In order to meet the reinforcement of Chongqing fire, the majority of netizens are eager to understand the urgent needs of the team. While preaching the recruitment policy, focusing on publicizing the actual situation of the forest fire team and the team's tasks, development and construction. By introducing the origin, establishment system and operating mechanism of the national comprehensive fire team, emphasizing that the forest fire team and the fire rescue team are both national comprehensive fire rescue teams. the difference. Through the introduction of the nature of the forest fire fighting team, functional mission, development process, and resident point, etc., further deepen the familiarity and identity of netizens in the forest fire team. By introducing special rescue equipment such as windfall fireproof, water pumps, electric water guns and other forest fire extinguishing equipment and hydraulic sheets, toothless saws, as well as high -tech equipment such as drones and command squares, netizens fully understand the equipment equipment and functions of the team. Task. By introducing the tactical warfare laws that the majority of netizens are interested in "using the support, the fire of the fire", the "ground -to -air cooperation, and the three -dimensional fire extinguishing", the popular knowledge science of fire extinguishing professional knowledge was carried out at the same time as the fire extinguishing operation of the publicity team. Detailed explanation of the history of the team's history, development, team overview, task completion and comprehensive construction, etc., and interjected educational training in time, videos and pictures of the experience of leadership and the growth of the warrior, show the good style of the team building, effectively stimulate the majority of netizens to the majority of netizens. The enthusiasm of actively speaking for the team has greatly improved the team's popularity. In just 11 days, the official team's official Douyin rose nearly 300,000, from 836,000 before the live broadcast to 1.122 million.

Selected and detailed research, reserve new media live broadcast talents

Adhere to the completion of tasks and cultivation of talents, the concepts of discovery and cultivation of talents and cultivating talents in the preliminary planning of live broadcasts, mid -term organizations, and later conclusions have been achieved, and the purpose of existing publicity fire recruitment policies and training reserve talents. In the establishment of the live broadcast team, carefully selected the team's business capability, and the outstanding commander of the unit in the Kunming unit in the Kunming unit and 8 cadres and 8 firefighters to form a special hosting group, guest group, and security group to hold conference mobilization in a timely manner, centralize business training, advance in advance, advance in advance, advance in advance, advance in advance, advance in advance, advance Make simulation live broadcast to ensure accurate grasp of policies and regulations, and be familiar with the live broadcast process. In terms of preheating promotion, combined with the characteristics of new media, 15 short videos with small production gaps, short time, and strong attractiveness have been shot accurately in different times to the 13 media platforms of 4 provinces and regions. Platform institutions such as Weibo strive for network traffic support, and maximize the promotion of the series of live broadcasts to form a momentum and expand the impact. In terms of form content, not only pays attention to the theme preaching of the recruitment policy, but also pays attention to publicizing the related deeds of the forest fire team, build a main live broadcast room in the team agency, as the home of the preaching policy, organize outdoor live broadcasts at the time of the Kunming detachment and the special service brigade, and to the homeon The live broadcast was beneficial to supplement, and at the same time, some excellent guidelines, representatives of outstanding firefighters with the team, and counter -media reporters and other guests in the live broadcast room interacted with netizens to share. In terms of the method and method, not only grasping the serious and formal side, but also paying attention to creating a relaxed and lively atmosphere. While conducting policies and professional knowledge preaching, it strengthens interaction with netizens. Waiting for talent, active atmosphere and enhancing the attraction of the team. Through this series of special live broadcasts of firefighters' recruitment policies, while helping the recruitment work, it further demonstrates the professional literacy of the forest fire team national team, showing the good image of the Yunnan Forest Fire Corps, and also promoting work for the new media of the Corps The expansion and cultivation reserves the talents and started.

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