Guole Live | Shi Min: Douyin Live Services National Le Guo to create a "second stage"

Shi Min, the person in charge of Douyin "Dou with National Le" plan

In recent years, affected by the epidemic, the people's music performance market has been impacted, and the national music practitioners have begun to try to perform live performances. Shi Min introduced that in the past year, the live broadcast of Douyin Music Music exceeded 1.78 million games, with a length of 2.33 million hours. Both of them have doubled year -on -year, which is equivalent to 4,270 Chinese -type folk music performers per day. Among them, 87%of Minle anchors received reward revenue.

In the live broadcast room, not only the popular zither and Erhu, but also the niche instruments such as dioxide, 箜篌, and 埙. It is helping traditional musical instruments to break through objective restrictions such as regions and culture, and find a broader group of audiences. Shi Min said that he hopes to help traditional instrument performers of different styles, deepening the exchanges of each other through the live broadcast of the network, is one of the reasons why Douyin initiated the "DOU has national music" plan.

"The content of the extension of the live broadcast stage is wider than expected, not only the masters of folk music 'ceiling, but also the very simple folk music from the countryside." For example, under the process of urbanization, Suona gradually lost the people's performance environment. In addition, the impact of the epidemic factors, Cao Jiaban's performance opportunities gradually decreased, and musicians' income became a problem. In March of this year, Cao Jiaban walked into Douyin to start broadcasting. The grand occasion of "three rooms in the same hall" attracted more than 600,000 fans' attention, and reward revenue also relieved their life pressure.

Shi Min said that Douyin plans to establish more cooperation in the field of national music, and provide opportunities to communicate, learn and perform through online program creation and professional training. In addition, Douyin will provide a multi -machine synchronous playback function for professional anchors and folk music orchestras to create an online and offline integrated performance experience. At the same time Let professional musicians get diversified income.

Shi Min introduced that for the non -genetic inheritance of civil music categories that meet the conditions, Douyin will also give help to support for support. It is hoped that the non -income project will help the non -income "live" and "get angry" through the non -heritage -assisted gold project.

"Yu Yin around the beam, endless three days, Douyin hopes that the beauty of the national music can cross the space limit through live broadcast, so that the national musicians and audiences of the five lakes and the four seas are packed, so that the beauty of the national music can spread and inherit the Douyin live broadcast room." Min said.

Responsible editor: Zhang Jiayi

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