Monkey Mount Mount is hungry?

The impact of the tourism industry requires multiple subjects to deal with it together

Recently, monkeys from Mount Emei once again attracted widespread attention.

On August 24th, Emeishan Tourism Co., Ltd. (hereinafter referred to as "Emeishan Co., Ltd.") released the 2022 semi-annual report. From January 1st to June 30th, 2022, operating income was 232 million yuan, a year-on-year decrease of 32.98%.

Since March this year, due to the continuous impact of the new crown epidemic, the tourism industry has been severely impacted. During the second quarter, the number of receptions of Emeishan Scenic Area decreased by 73.8%year -on -year.

As a result, some netizens teased on social media that the monkeys who have always "called the king" in Mount Emei, because tourists have reduced no one to feed, they are "hungry and thin."

Not only Emeishan shares, most of the recent tourism companies have released their performance in the first half of 2022. According to the incomplete statistics of China News Weekly, most of the more than 30 A -share tourist listed companies that have been disclosed are in a state of losing money.

Facing multiple challenges

The main businesses of Emeishan shares are divided into travel tickets, ropeway business, hotel business, and other businesses. Other businesses include Emei Snow Bud Tea, Performing Arts and other businesses.

According to Emeishan's financial report, in the first half of 2022, Emeishan's operating income was 232 million yuan, a year-on-year decrease of 32.98%; the net profit attributable to the parent company was -585.706 million yuan, a year-on-year decrease of 268.88%.

Mount Emei. Figure/Figure insect creativity

Among them, the company's tourist ticket business realized operating income of 52.853 million yuan, a year -on -year decrease of 40.39%; the operating income of passenger ropeway business realized operating income of 62.8539 million yuan, a year -on -year decrease of 51.07%; the hotel's hotel business realized operating income of 47.0127 million yuan, a year -on -year decrease of 24.85%. In the first half of the year, tea, Zhizhi Tourism, and Performing Arts achieved operating income of 69.5895 million yuan in the first half of the year, an increase of 3.78%year -on -year.

The financial report also showed that the number of people entering the Emeishan Scenic Area in the first half of the year was 885,700, a year -on -year decrease of 39.28%. With such a big decline, no wonder someone will tease "monkeys are hungry and thin."

You know, "Jun to Emei travels, you must watch the Emei monkey", watching macaques is one of the favorite projects of tourists to Emeishan. In the past, because tourists from all over the world like these macaques too much, feed all kinds of food, and even some monkey groups will grab food and other foods carried by tourists, which leads to many macaques and suffer from hypertension and diabetes. Waiting for obesity. Once, the Emeishan Scenic Area had to implement a "slimming plan" on macaques.

In this regard, Emeishan shares explained that since March, due to the continuous influence of the new crown epidemic, the development of domestic tourism in the first half of the year has faced greater pressure, especially the large reduction of tourists in scenic spots has led to a serious decline in the company's operating performance. A decrease compared to the same period last year.

In addition to Emeishan Co., Ltd., as of August 25, many tourist companies such as Changbai Mountain, Lijiang, Jiuhua Tourism, and Lingnan Holdings have disclosed the half -annual report in 2022, and their net profit is losing money. In addition, more than 10 companies have released the first half of the performance trailer, all of which are pre -losses.

For example, the revenue of Changbai Mountain in the first half of the year was 7.5871 million yuan, a year -on -year decrease of 43.53%; Lijiang's share revenue was 78.711 million yuan, a year -on -year decrease of 60.97%; Lingnan Holdings achieved revenue of 374 million yuan, a year -on -year decrease of 49.00%.

At the same time, the China Youth Tourism issued a pre -loss announcement in the semi -annual performance in 2022. The report showed that after preliminary estimation of the company's financial department, the net profit of the China Youth Tourism in the first half of 2022 was expected to lose 204 million yuan in net profit attributable to shareholders of listed companies. During the same period, the semi -annual performance forecast was released, with a pre -loss of about 137 million yuan. In addition, the Fuxing Cultural Brigade has a loss of 15-2.5 billion yuan, the Huangshan Tourism has a pre-losses of 15-215 million yuan, ST Caesar has a pre-loss of 13-160 million yuan.

Most of the financial reports mentioned that the main loss of losses was that the epidemic in the first half of 2022 was more distributed. Affected by this, the epidemic prevention and control measures were upgraded, and the tourism industry was greatly affected.

On July 15, the Ministry of Culture and Tourism released domestic tourism data in the first half of 2022.

According to the results of domestic tourism sampling surveys, in the first half of 2022, the total number of domestic tourism was 1.455 billion, a decrease of 22.2 % over the previous year. In the quarter, the number of domestic tourists in the first quarter was 830 million, a year -on -year decrease of 19.0 %; the number of domestic tourists in the second quarter was 625 million, a year -on -year decrease of 26.2 %.

Xie Chaowu, Dean of the School of Tourism, Huaqiao University, told China News Weekly that the performance losses of tourist listed companies in the first half of the year were mainly due to the reduction in the scale of the epidemic, slower corporate transformation, and insufficient market power.

Xie Chaowu believes that to develop the tourism economy, the flow of tourists is a necessary condition. However, since this year, the new crown pneumonia's epidemic has led to a decrease in the liquidity of tourists and reduced the scale of tourists. As a result, most of the number of tourists listed companies in tourist attractions decreased by more than 50%compared with the same period of the previous year. The performance level of the enterprise.

In addition, tourists' travel models and consumption directions have undergone tremendous changes. Short -distance tourism needs such as travel, urban vacation, recreation and leisure, etc. "but" my country's tourism companies have not yet established development strategies and product systems that meet this demand and product system. ",He says. According to data from the Ministry of Culture and Tourism, the domestic tourism income (total tourism consumption) in the first half of 2022 was 1.17 trillion yuan, a decrease of 28.2 % over the previous year.

Xie Chaowu said that compared with previous years, the number of tickets, theme parks, and hotel reservations in scenic spots have declined, but all kinds of free Internet celebrity punching points and outdoor camping have become popular. This shows that the tourism needs of society are still strong, but The consumption power of tourists has a downgrade, "the traditional customer market for tourist listed companies is facing the dual challenges of quality and quantity."

The summer market of "hi worrying"

Although the domestic tourism market in the first half of the year can use "bleak" to end, Xie Chaowu believes that from the perspective of the tourism situation of feedback from all over the summer, the recovery expectations of the tourism industry have improved.

According to data from the China Tourism Research Institute, the total number of tourists in July increased by 62.2%month -on -month, and a total of 224 million passengers were sent across the country's railway transportation, and the average daily delivery volume increased by 30.9%month -on -month.

With the general improvement of the domestic epidemic prevention and control situation, the number of travelers in the summer has continued to rise, especially in Xinjiang, Tibet, and Yunnan some popular tourist destinations in the west. A group of self -driving tour and RV tourism line represented by Qinghai Lake Highway are popular. Dali's tourism industry is a strong recovery. "In Cangshan Scenic Area, tourists have soared from one hundred people to 10,000 per day" and have also appeared on hot search.

With the densely landing policies in various places, many cultural tourism companies have launched various preferential policies, carried out fancy self -rescue, and difficult to survive in the gap between the epidemic.

In order to attract more tourists, the Emeishan Scenic Area announced a series of policies in late June, such as the reward policy of "10 free 2" tickets for the Emeishan Scenic Spot for tourists outside the province (buy it first and then return); for Sichuan; Chongqing tourists implement the preferential policy of "buy one get one free" tickets for the purchase of Emeishan; reaching an agreement with Chongqing Jinfoshan to implement "mutual delivery" and resource sharing, and launch the citizens of Nanchuan District to visit Emeishan to enjoy the ticket -free ticket.

In order to seize the parent -child travel market, from July 1st to August 31st, Emeishan also implemented ticket -free discounts on the 18 -year -old (including the birthday) of the 18 years of age (including the birthday). The Emei "Experience Center and others have also launched theme activities for adolescents.

According to data from the Management Committee of Emeishan Scenic Area, since July, the number of tourists from Mount Emei has increased significantly. From August 1st to August 19th, tourists received more than 437,000, and the average daily number of tourists exceeded 20,000, which means It took only 20 days to reach the number of tourists from half of the first half of the year.

At the same time, Huangshan, which caused widespread concern because of the epidemic control and scarcity of tourists, "welcoming guests and no guests", also carried out summer self -rescue. In addition to launching preferential tickets for tourists across the country, it also faced the city travel agency. On the basis of realizing the established marketing award policy, special policies such as research tourism, recreational tourism, self -driving tour and outdoor tourism are introduced.

According to data from the Huangshan Scenic Area Management Committee, on August 1, Huangshan Scenic Area received 1,2900 tourists. Throughout July, Huangshan Scenic Area received 23,5935 tourists, an increase of 19.73%over July last year and 136.27%over June this year. Among them, 17,632 tourists were received on July 30 (Saturday), and the number of receptions in the establishment of the scenic spot this year was new.

The summer tour market in various places has attracted a rare scene of "flourishing". But unfortunately, the fiery recovery trend in various places failed to end in the summer.

Since entering August, the repeated epidemic has made some of the peak season of tourist destinations suddenly "cool down." In particular, many popular tourist cities such as Sanya in Hainan and Lhasa, Tibet encountered a "raid" of the epidemic, and tourists' retention to the local emergency ability brought severe tests.

Xie Chaowu believes that the summer tourism market this year can be described as "half -mixed." Although the overall tourism popularity in the first half of 2022 declined, and the passenger flow was only resumed to 60%of the same period last year, after June, the tourism popularity rose significantly, forming a watershed in the first half of the year.

The "second half" of the cultural tourism industry

On August 24th, at the "Ten Years of China" series of theme press conferences, Miao Muyang, director of the Ministry of Culture and Tourism Industry Development, said that the cultural and tourism market in the second half of this year will show a positive recovery trend.

He mentioned that the Ministry of Culture and Tourism jointly issued the "Several Policies on Promoting the Recovery and Development of Hard Industries in the Service Industry" and the policy of recovering the development of cultural and tourism industries in the series of financial support for the development of financial support. Employment and other relief policies have been implemented in the field of culture and tourism, and enhance the sense of gain of culture and tourism companies.

At the same time, Miao Muyang said that in accordance with the epidemic prevention and control situation, it will dynamically adjust the open policy of cultural and tourist venues, and further accurately accurately to the county's "melting" area to the county to promote the orderly recovery of the cultural and tourism market.

Xie Chaowu believes that if the epidemic is controlled, with the two sections of the Mid -Autumn Festival and the National Day holiday, it is stimulated by factors such as the recovery of inter -provincial tourism and the centralized release of residents' travel needs, and the activity of my country's tourism market in the second half of the year is expected to achieve a certain degree of improvement. The industry's profitability will be improved. However, he also mentioned that the tourism industry is a comprehensive industry with relatively long industrial chain. The comprehensive impact of the epidemic on the tourism industry requires multiple subjects to deal with it together. In his opinion, local governments should implement a more accurate and scientific epidemic prevention and control policy, appropriately encourage tourists in low -risk areas to flow, broaden the toolbox of local governments to respond to the epidemic, and solve the basic conditions of living water for the source of passenger flow. In order to allow tourist companies and practitioners to eat "reassinual pills".

In addition, due to the impact of the epidemic, people's travel models have changed significantly. Tourists are more cautious about participating in long -distance travel, short -distance tourism and surrounding tourism trends are obvious, and the shortening of the travel distance has also increased the frequency of travel. Xiaohongshu and Douyin and Douyin have also increased. Xiaohongshu and Douyin. Waiting for mobile social platforms to provide a wide range of decision -making information for tourists to travel, and "micro -vacation" tourism has gradually become a new travel model. Therefore, he suggested to adapt to market transformation and embrace local customers.

Recently, Tongcheng Travel released the "2022 Summer Night Tour Report". The report shows that for many users with travel needs, the "House" hotel and shopping mall during the day, night tour and urban night tour in the evening match".

The report also mentioned that more than 80 % of users believe that night tour of travel destinations is the most indispensable link during travel. Taste street food, appreciate the night scenes of the city, watch performances, and relax in the scenic area. Judging from the analysis of the preferences of the night tour, the post -90s and post -00s have become the core group of night tourism consumption.

The report also pointed out that the prosperity of the night tour economy not only drives the development of the scenic area itself, but also effectively drives the development of various formats such as accommodation, catering, and urban cars around the scenic area. The data shows that at the "golden period" at night to 10 o'clock in the evening, Dongguan's nearly week -on -night taxi order rose 57 % from the night of the scenic area in Dongguan; during the Qingdao Beer Festival, Qingdao's urban taxi orders at night rose the highest on the monthly increase, It is 67.2 %; the week -on -week cycle of the night taxi order in Xi'an and Guangzhou has maintained a 21 % growth. In terms of hotels, the number of hotel orders around the popular scenic spots around the popular scenic spots such as Yuxian Lake · Xingguang Night Market, Xishuangbanna Xingguang Night Market also showed a significant increase.

Xie Chaowu believes that enterprises should actively develop new formats. Tourism companies such as scenic spots, theme parks should increase their efforts to promote the rapid growth of the local customer source market, transform the customer source sector and pattern, open up the night market, and for local people's local tourism and micro -tourism. , Self -driving tour, camping tour, etc. provide products, services and space. "It is necessary to actively construct a long and short market conversion capabilities and" prepare homework "for market changes brought about changes in the epidemic." He said.

Author: Chen Shulian ([email protected])

Edit: Sun Xiaobo

Operation editor: Xiao Ran

- END -