The new regulations for online drug sales are implemented, and the prescription drug network is sold.

Author:Kenji Bureau Time:2022.09.03

On September 1, the long -awaited "Measures for the Supervision and Administration of Drug Network Sales", which was expected to be officially released.

The "Administrative Measures" specifically regulates the issues of Internet medical and pharmaceutical e -commerce communities on the Internet for the Prescription Pharmaceuticals of the Internet, and the most practical legalization of the industry has been written to many controversial topics.

In fact, a hammer.

The Jianxian Bureau was informed that as early as August 20, the State Drug Administration had contact with industry head enterprises such as Jingdong Health, Ali Health, Dingdang Express Pharmaceutical, to understand the internal rectification of the enterprise, and to clarify that the law would be given the law. 3 months of adjustment. For major mainstream platforms, the implementation of new regulations will not have much impact.

Some people in the industry told the Jianzhi Bureau: "Emphasizing platform supervision responsibilities, everyone has expectations, but currently there are still some content in the formal documents that need to be further interpreted."

Allow prescription drugs for sale, strengthen "first -time and then medicine"

The rumors of "third -party platforms must not participate in drug sales", which had previously caused the industry's shaking, and did not appear in the "Administrative Measures" this time.

The above -mentioned corporate sources said: This statement has appeared in the solicitation draft of the Implementation Regulations of the Drug Administration Law. "This expression is very vague and it is easy to cause misunderstandings. ","

The second chapter of the "Administrative Measures" corresponds to the drug network sales, and the third chapter corresponds to a third -party platform. The two have clear differences: sales companies are responsible for selling drugs through the Internet; third -party to build a platform and provide trading services. No Direct sales of drugs.

In accordance with the requirements of the "Administrative Measures", the online sales of drugs and sales -related responsibilities are borne by the sales enterprise, such as verifying the authenticity of prescriptions, avoiding reuse of prescriptions, etc. The third -party platform is responsible for drug display, transaction and other links. Supervise the behavior of sales companies.

In addition, the "network -saving prescription drug" policy that is most concerned about society is in the form of laws and regulations, and once again affirmed the legitimacy of the prescription medicine of online sales. And the extensive demand for online sales prescription medicines, which also marks that the state's network sales of prescription drugs are officially liberalized.

The "Administrative Measures" also made an institutionalized specification, that is, "first medicine", providing paper prescriptions, or online doctors to issue electronic prescriptions, pharmacists for review, and patients can buy prescription medicines on the Internet.

However, in terms of details, in order to strengthen the "first medicine", the new rules are required to adjust the display and payment methods of the Internet platform.

The new regulations require that the prescription drugs and non -prescription medicines on the online platform should be displayed differently; the homepage and homepage of prescription drugs cannot directly display packaging, labels, etc.; Instructions cannot be displayed; prescription drug purchase services cannot be provided.

Determine the scope of the online sale, the role of physician pharmacist is indispensable

On the whole, the new regulations have relaxed the scope of online drug sales and strengthened the main responsibility of the enterprise.

Except for 8 types of drugs such as vaccines, blood products, and essence medicines stipulated in the State Drug Administration Law cannot be sold through online sales, the "Administrative Measures" does not limit other types of drugs for online sale, including national shortage drugs. This actually affirms the ability of the Internet platform in terms of regulating surplus and ensuring supply.

On August 22, the Ministry of Industry and Information Technology and the State Drug Administration issued a notice, emphasizing the monitoring of the production reserve of national shortage drugs, the production reserves of collection drugs, and three Internet pharmaceutical companies such as JD.com and Chinese medicines, China Resources Pharmaceutical and other Chinese characters. Medical circulation giants are tied as a "key shortage drug reserve enterprise."

Today, the introduction of the "Administrative Measures" has further improved the social public service efficiency of pharmaceutical e -commerce, and guides drug distribution enterprises with Internet companies to strengthen cooperation and cultivate an emerging format for online and offline integration and development. In the end, the value of "Internet+" drug circulation can be used to the greatest extent.

Based on JD.com's supply chain infrastructure, Jingdong Health can use 20 pharmaceutical warehouses and more than 450 non -pharmaceutical warehouses across the country to achieve the "self -operated cold chain" covering over 240 cities across the country. This is a strong guarantee for the shortage of pharmaceutical products.

In terms of corporate responsibility, the "Administrative Measures" has stricter requirements for the display and prescriptions of prescription medicines. The general principle of "first medicine" requires the platform to operate in strict accordance with the online consultation in prescriptions and retention. In the past, the purchase process of "buy medicine first, then supplement" must be adjusted.

JD Health told Jianxian Bureau: "At present, we need to provide prescriptions in strict accordance with the requirements of the re -examination. Patients need to provide prescriptions. We will strictly review the validity period of the prescription and avoid reuse of prescriptions." Practicing doctors provide professional guarantees for the compliance, reasonable and security of prescription medicines for the Internet.

It is worth noting that the pharmacy clinic that Jingdong Health launched this year is in line with the "establishment of an online pharmaceutical service system" mentioned in the "Administrative Measures". At present, JD.com Health Online Service Pharmaceuticals have more than 2,000 people to ensure the safe medication on the user online.

In addition, the Jianzhi Bureau was informed that JD.com's cooperation has helped a number of offline medical institutions to establish Internet hospitals; Internet hospitals co -built with Cangzhou, Tianjin and other hospitals have also realized local medical insurance online payment.

Industry practice promotes legislation, social value and industry value amplification

The new rules are inseparable from the continuous exploration and promotion of the industry.

As early as 2017, the "Administrative Measures" began to solicit opinions. During the period, I witnessed the heyday of the Internet industry, and also experienced the valuable value of online medical services under the test of epidemic. It can be said that without the exploration of a large number of enterprises, these operations are difficult to legalize through legal forms as soon as possible. Today, in the face of the external doubts, the introduction of drug network sales regulations has given the industry a peace of mind.

In fact, through standardized operations, the model of drug network sales has gradually been accepted by the public, which can generate great social value. For example, it has exerted important social protection value value in terms of helping the patient's normalization prevention and control, providing drugs and supplies of epidemic prevention.

On the evening of August 23, Jingdong Health announced the results of the first half of 2022. The company's total revenue was 20.2 billion yuan, a year -on -year increase of 48.3%, and net profit reached 1.21 billion yuan, an increase of 82%year -on -year.

Just looking at this set of data may not be able to explain the problem. If compared with the "Internet medical explosion" at the beginning of the epidemic in 2020, it can be clearly seen that the revenue of Jingdong's health in the first half of this year was 2.3 times the same period of 2020.

After a period of exploration, Internet medical care has indeed entered the fast track.

In the first half of this year, Jingdong's health performance increased significantly. At the performance briefing on August 24, Jingdong Health CEO Kim Ensin revealed that the income brought by old users has increased significantly, and the frequency and viscosity of repurchase are stable. After all, online medicines are more complete and more convenient to buy medicine. "

The Jianzhi Bureau was informed that at present, JD Health has established four major compliance indexes for self -operated medicine weapon for suppliers and commodities, business systems, and store/store management. Combined with on -site management, the comprehensive supervision platform's drug operators' main body is the main body of the drug operator. Regulations.

Today, the implementation of the regulations of the online sales prescription drug is undoubtedly good for Internet medical companies with mature users.

The Measures for the Supervision and Administration of Drug Networks will be officially implemented on December 1, 2022. In the previous three months, major enterprises must be completely adjusted as required.

In the future, the irregular behavior of the Internet medical industry will be completely cured, and companies focusing on service quality will have the opportunity to further expand the market.

Writing ｜ Jia Ting