Tianfu Tourism County Tour | Chengdu Dayi: Create tourist products of world -class museum towns

Centennial Anren, hiding China. In recent years, Dayi County, Chengdu, has focused on brand guidance, Cultural Bo lead, and livable tourism. The grade tourist attraction, further "doing reality, ringing, and brightening" the famous county's tourist signboard of Tianfu tourism.

▲ Anren Gongguan Old Street

With the integration of the foundation of the mansion and creative design and cultural consumption, the ancient town of Anren has gradually formed an creative product system with "international, Chinese flavor, Tianfu Yun, and Modern Fan". By introducing leading cultural enterprises such as the Chinese Literature Council, Beijing Vision Raiders, and Beijing Watian, the Creative Cultural Park of Anren Overseas Chinese Town, Sichuan Film and Television Cultural and Creative City and other carrier platforms were built. There are more than 100 characteristic cultural and creative series of scenic spots in "Pig Strong" and "An Renjun" series. Systematic organizes "One Week" (Chinese Internet Film Week), "One Section" (one exhibition "(An Ren Biennale)," One Meet "(a cultural town" Expo), "One Forum" (Anren Forum) and other international brand marketing activities to realize the brand -oriented operation of the small town of China Museum.

▲ "Ann Ren Today" immersed real scene show

On the old street, the Cultural and Creative Store was welcomed; in the mansion, the reality performance is being staged. Our county adheres to the combination of historical and cultural protection and inheritance with industrial development. Through the implementation of the "Museum+Reality Performing Arts+Tourism Consumption Experience", it creates the first immersive reality performing arts in "Today and Ren", "Sichuan Lean Ren" Mansion Real scene show and other performing arts experience consumer museum complex. Implement the "Museum+Cultural and Creative+Life Aesthetics+Tourism Experience Consumption" to build a living aesthetic experience museum complex for the study of study rooms and Yang Wei. Implement the "Museum+Display Exchange Space+Tourism Experience Consumption" to create the first boutique museum of the Chinese Mansion and the first offline experience museum in the "National Treasure". Implement the "Museum+Non -Heritage Innovation+Tourism Experience Consumption" to create Dao Mingzhu, Luzhou oil paper umbrella, and hand -dyeing non -heritage creation experience complex.

▲ Annan

In addition, in accordance with the principles of "scenic spots, landscapes, enters, and participation", the local area vigorously implements the "ancient town promotion" project, which has invested 3.5 billion yuan, and implemented 14 scenic street infrastructure construction and appearance renovation and transformation and Anrenba. The landscape node is promoted, the new 3,000 square meters of the main tourist center, 4 more than 10,000 square meters of ecological parking lots, and 7 AAA -level tourist toilets are added with a green area of ​​150,000 square meters. The setting of the scenic guiding system, resting facilities and tourism traffic signs, and upgraded new consumer scenarios such as the Wenbo Complex of the old street, the Splendid Anren Flower Expo Park, and built the "Jin series" and "township series" boutique museum hotel group and Five boutique homestay brands including Xidi Alan Ruo, Yongguichuan, Xiangye, Xiao Yin, and Rejoicon have created 12 cultural squares including Anrenba and Anren Time Park.

Focus on "brand leadership" to create the charm of the ancient town, focus on the "watt -lead" to activate the scene of the ancient town, and focus on the "livable and tourist tour" to improve the ancient town supporting facilities. An Ren's place where time is collected, relying on its own resource advantages to continuously build tourism products in the world -class museum town.

(Photo confession of the Propaganda Department of Dayi County Party Committee)

Editor -in -chief: Chen Xiaoyue

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