Netizens watch the video "self -made" big -name milk coffee drink, some bloggers sell 300,000 pieces of passion fruit plasma for half a year

In recent years, milk tea, coffee, and fruit tea can be described as the darlings that have attracted much attention from young consumers. It also has a number of popular brands on a number of tracks such as Ruixing, Xixi Tea, and Tea Yanyue. With the gradual transparency of the raw material link, more and more low -cost homemade drink bloggers have also appeared on platforms such as Bilibili, Weibo, Douyin, and Xiaohongshu.

Search for the "self -made drinks" on Xiaohongshu, with a view of 540 million views and 380 million inscriptions of "self -made fairy drinks". Searching for "homemade drinks" on Bilibili, multiple videos with a number of single playbacks exceeded one million. On the Douyin platform, the short video playback under the "self -made drink" inscription exceeded 23.9 billion.

On the 2nd, a Xiaohongshu blogger introduced to reporters that through videos of less than five minutes, they can easily teach audiences to re -engrave delicious drinks. Ruixing Coffee's raw coconut latte, meteorite latte, etc. There are also bloggers who fusion and innovative products, such as "lazy ice beauty" and "waterfall ice beauty". The most important thing is that the surrounding derivatives of homemade drinks become online sales Explosion.

"The cup looks good, which brand is it?" "Can you share the raw material link?" ... Under the video, such questions often occur. In order to get closer to the ideal taste as much as possible, short videos turned around and became the "grass" video of the audience.

The 24 -year -old Douyin user "Lemon Loves Drinking Water" has released the first homemade drink video in February this year. So far, a total of 294 works have been released, and 3.53 million praises and 415,000 fans have been harvested. The same products used in the video were put in their own Douyin window, which caused nearly 5,000 fans to buy it. The sale of lemonade special passion fruit slurry solution was sold for 305,000 copies, and the Italian concentrated coffee powder was 21,000. Pieces, as well as drinking utensils such as the Xuek Cup, a disposable PET cold drink cup, have also become explosive.

On the platforms such as Xiaohongshu and Weibo, pictures that appear in the form of grass notes are more intuitive. Even some bloggers "intimately" have been introduced for a week of unsightly drinking and eye -catching raw materials. Fino, who appeared frequently, quickly broke through the name of "Ruixing Same Materials", and relying on the high cost performance slogan of "1 box of thick coconut breasts = 5 cups of raw coconut latte", in The "self -made drink" on major platforms is recommended again in the recommendation.

[Edit: Deng La Xiu]

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