Create a "regular army" for medical science!A number of hospitals "head" co -dissemination of health dissemination

Text/Yangcheng Evening News all -media reporter Lin Qingqingtu/Conference provided

How to deal with health rumors? How does a medical and health institution play professional advantages and become a health education position? A few days ago, the 2022 Guangdong Provincial Physician Association Health Media Working Committee annual meeting and the third Guangdong Health Communication Summit sponsored by the Guangdong Medical Association and the Health Media Working Committee of the Guangdong Provincial Physician Association were held in Guangzhou.

This forum focuses on the theme of the "hospital brand construction" under the normalization of the epidemic, and discusses in the form of keynote speech, round table salon and case sharing. The person in charge of the propaganda department (office) attended the meeting to share the experience and practical results of health communication work, and the meeting attracted more than 10,000 viewers to watch online. At the meeting, many experts and scholars in the field of health communication conducted keynote speeches on hot topics such as public opinion response and health communication.

The chairman of the conference of Guangzhou Women's Children's Medical Center (dean) and Wei Jianrui, dean of the School of Pediatrics of Guangzhou Medical University, said on the spot that health communication has become one of the main grasses of hospitals, doctors, media, and all walks of life. Under the normalization of the epidemic prevention and control, health communication is more significant.

Leng Tingting, deputy director of the Medical Security and Blood Department of the National Health and Health Commission Medical and Health Commission, pointed out in the keynote speech of the "Status and Prospects of the Safety Management of Hospitals" that patients' safety is related to the lives and health of the people, which is the core of medical management. It is also an important foundation for the smooth progress of the work of health China and deepening the reform of the medical and health system. Therefore, the safety and regulations of patients in medical institutions must be strengthened to implement the safety management of patients.

He Lingnan, an associate professor of the School of Communication and Design of Sun Yat -sen University and the Deputy Director of the Key Laboratory of Big Data Public Opinion and Simulation of Big Data Public Opinion in Guangdong Province, proposed in the keynote speech of "Medical and Health's Internet Public Opinion Situation and Copper" that the current online public opinion has become an important force for social mobilization, but The emergence of Internet public opinion is complex and diverse, and pseudo -scientific rumors have continued to increase network governance. Therefore, major medical and health institutions and organizations have objective understanding of online public opinion, continuously improve the external communication mechanism, service system, and public opinion early warning mechanism, strengthen the ability to resist the risk of public opinion and public opinion guidance capabilities.

In the subsequent "How to better empower the hospital brand in the era of the media" the theme of the round table salon, the dean of Shenzhen Children's Hospital said that medical is essentially about the knowledge of "people". Thinking can make a popular science of fireworks and humanity; Zhang Gangchen, deputy dean of the School of Health Management of Southern Medical University, said that it is necessary to use various medical and health institutions at all levels as an important position for health promotion and education, give full play to professional advantages, vigorously vigorous Carry out the publicity of health science popularization; Cai Linbo, Secretary of the Party Committee and Deputy Dean of the Sanjiu Brain Hospital of Guangdong Province, shared a series of specific measures for psychological crisis intervention to reduce family reality anxiety and help hospitals for risk control management; family doctor online CEO CEO Zheng Wenyi proposed that in the era of integration of the media, integration and communication became one of the focus of empowering hospital brands.

Source | Yangcheng Evening News · Yangcheng School

Responsible editor | Xue Renzheng

School counterpart | Xie Zhizhong

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