"Digital Package" becomes a hotspot: Digital exhibition, 3D cultural relics, digital cultural and creative and other one -stop implementation

Henan Daily client reporter Sun Jing

On September 1st, the Ninth China Museum and related products and technology expo (hereinafter referred to as the Bo Expo) opened at the Zhengzhou International Convention and Exhibition Center. At present, digital technology has become a new helper of the museum's "breaking circle", and it is also a major highlight of this year's Bo Fair. The reporter saw at the scene that with blockchain, AR, 3D, and three -code uniform ant digital technology solutions as the bottom layer, Alipay applets and life numbers were the main positions, and digital technology formed the museum's "digital package".

On the same day, as the digital "excellent student" of the museum industry, the second interactive product "Oracle today" in the Alipay basement of Henan Museum was also officially launched. The user opens the Alipay homepage and can enter the "basement" to repair the armor cultural relics, become a "cultural relic repair division", and experience a new digital experience.

It is reported that "Oracle is suitable today" is to allow everyone to understand the history of Oracle in the form of interactive restoration. After completing Oracle repair, users can also use Oracle to generate "signed mood" that young people like. Users can also purchase Oracle's cultural and creative products and digital commemorative votes at the Alipay applet of Henan Museum. Digital commemorative tickets are provided by Ant Digital Section, using blockchain technology to confirm the chain of the original work, combined with physical marketing rights, and a new experience that gives users digital culture on the basis of ensuring IP copyright.

Song Hua, the founding director of Henan Museum, told reporters: "Digital cultural and creative can not only generate artistic value. Once it goes online, it has social attributes, enhances traditional cultural communication, and allows young people to have a sense of recognition of traditional culture. And the sense of belonging. "

In the past year, Henan Museum has created a series of cases of rejuvenating traditional culture with digital technology. In 2021, Henan Museum launched the "Archaeological Bar" interactive product in Alipay's basement as an Internet celebrity IP, which attracted more than 100 million users of "online archeology". Since then, it has also used digital technologies such as Ant Group blockchain, AI, AR, and developed digital cultural collections, "the first AR barrage service in the country", and "the country's first audio digital commemorative ticket" and other innovative consumer products.

Wang Xiaoqi, the person in charge of the Alipay scenic area industry, introduced that using digitalization methods to make traditional culture "live" has become a trend. Digital consumption scenarios and physical cultural and creative integration will not only extend digital cultural and creative rights, but also further promote digital technology services and empower the entity. economic development.

In recent years, in order to meet the growing personalization and immersive experience needs of users, digitalization has become a "required question" for museum transformation and upgrading. More and more museums have exploded due to a native innovation experience. From online appointments, electronic tour guides, to live "cloud" tour, digital collection, interactive products, the digital experience of museums is becoming more and more abundant, and digital cultural and creative products are becoming more and more sought after by young people.

In the exhibition area, many museums have used the "Digital 1+N set meal", focusing on Alipay applets and living numbers as the main position. Combined with the custom needs of different museums, you can choose AR barrage, cloud search, digital commemorative tickets on the cloud, and digital commemorative tickets. , Digital collections, basement interactive products and other dozens of products.

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