Come and check in together!Shanghai released 10 first batch of popular science travel routes

"Tourism+Technology" may give birth to a new gameplay of research tourism.

A few days ago, the Shanghai Municipal Science and Technology Commission and the Shanghai Cultural and Tourism Bureau released 10 first batch of popular science tourism routes in the city to open a science and technology carnival belonging to citizens tourists in another way.

Does the launch of the popular science route mean that the development of research tourism may enter a new stage? What role will this play for the development of Shanghai and its tourism industry? Can such methods be promoted nationwide?

Research Tourism has gradually entered the stage of refined development

From Xu Guangqi, a scientist Xu Guangqi in the late Ming Dynasty, translated "Geometry Original" to the modern China Sciences Society, from penicillin mass production to artificial synthetic bull insulin, innovation is always engraved in the urban genes of Shanghai.

After years of hard work, Shanghai has 285 science popularization bases such as Shanghai Science and Technology Museum and 29 youth scientific innovation practice workstations, with an average of 80,000 people with a science popularization base to reach the world's leading level; Shanghai citizens have a scientific quality ratio of 24.3. %, Ranked first in the country ...

Now, Shanghai has tried to explore the integration of science and technology and tourism, and released 10 first batch of popular science tourism routes. It is understood that these routes interpret popular science with different themes, including "New Knowing Sea and Air Exploration Tour", which focuses on natural science popularization, explore the "astronomical geography science search journey" of astronomical geography mysteries, and introduce the "heavy industry manufacturing automobile dynamic dynamic dynamic development of cars" for the development of the automotive industry. "Journey", "The Laoshi Years of Education in the City of Shangshan" in Qingpu, entered the "cutting -edge ecological rural journey" of farming culture, and experience the "smart living science and innovation discovery tour journey in the future ", Walking on the" Smart City Nature Journey "on the banks of the Huangpu River, witnessing the" ingenious intellectual creative craft innovation journey "of industrial base transformation, the" master footprint science legend journey "of the great man's footprint, and the" water on the bank of the Suzhou river bank "Anhi Shihin Sukhe Science Popularization Tour" will be launched to citizens and tourists in September.

Does this exploration and attempt in Shanghai mean that the development of research tourism may enter a new stage?

"The launch of the tourism science route does not mean that the development of research tourism has entered a new stage. From the perspective of the development of research tourism, it should currently be in the transitional stage from bars to refined development." In an interview with the city newspaper reporter, the development of the epidemic of new crown pneumonia can be used as a division point at the development stage of research tourism -the first stage of research tourism before the epidemic, that is, the stage of extensive development; Gradually ushered in refined development; followed by the deepening of related fields such as the Yuan universe and the advancement of industry applications gradually entered the third stage, such as studying the Yuan universe.

In June of this year, the Ministry of Human Resources and Social Affairs announced 18 new occupations including research travel instructor to the society. After the publicity solicitation and the amendment and improvement, these new occupations were included in the new version of the classification ceremony; The "Fourteenth Five -Year Plan" Cultural Development Plan states that it is necessary to "promote the organic combination of tourism and modern production and life, and accelerate the development of vacation and leisure tourism, recreational tourism, research practice activities, etc.".

Zhang Dexin believes that the research travel instructor will be included in the new version of the professional classification ceremony, which can be used as an important iconic event in the development stage of research tourism, proving that the study travel practitioners just become a new "education+tourism" professional worker At the same time, the combination of relevant encouragement policies also means that research tourism has entered the second stage of regularization, professionalization and refined development.

Candidate and activate Shanghai popular science tourism resources

Shanghai is struggling to build a cities in Haipai science.

"As a global financial center and the Yangtze River Delta Economic Center, Shanghai has unique advantages in the field of science and technology research and development. The 10 science -popularized tourism routes released this time is perfectly fitted. It is perfect for the characteristics of the resources of Shanghai science popularization bases and enhanced the whole people. Scientific and technological literacy and leading scientific life have positive significance. "Independent international strategy researcher Chen Jia admitted in an interview with the China Urban Daily that Shanghai will be newly introduced in the future and continuously enrich the research tourism planning of science and technology and humanities. Based on the radiation capabilities of Shanghai in the Yangtze River Delta and even the national economic field, combined with its comparative advantages in leading the trend of domestic science and technology and culture, the city may drive a new leap in the Chinese research tourism industry.

It is understood that the 10 tourist routes released by Shanghai have specific points recommendation. Take the "New Knowing Sea and Air Exploration Tour" as an example, "Scientific and Technological Innovation" is one of the business cards of Pudong New District. At this stage, through the exploration and innovation of "popular science+science and technology", "science and technology", "science popularization+tourism", a series of popular science brands have been cultivated and formed in Pudong New District. In Nanhui New Town area, citizens can not only participate in rich cultural tourism and entertainment, but also learn about professional knowledge and cutting -edge technology in the fields of navigation, astronomy, environmental protection, and experience. Feel the vitality of the outskirts of Shanghai. The line was connected by Shanghai Wild Zoo, Shanghai Haichang Ocean Park, China Oceanic Museum, and Shanghai Astronomical Museum (Shanghai Science and Technology Museum Branch).

"One of the biggest features of this popular science tourist route is to combine the popularization of scientific knowledge with tourism leisure and entertainment." Chen Jia said that from a macro perspective, the popular science tourist route integrates various attractions in Shanghai with science and technology. The second innovation has greatly expanded the colorful tourism resources of Shanghai. It is a very beneficial road to exploration of people's livelihood technology. The prosperity of the chain has an inestimable practical role; in the micro perspective, it is very scientifically and accurately solved the problem of asymmetry of tourist information. Take it. In fact, the theme of the current research line is the main development trend of research tourism products, which is used to cover the needs of people in different ages for research products. Zhang Dexin said that the Shanghai Tourism Science Popularization route is conducive to connecting and activating Shanghai's popular science tourism resources. It can better combine these resources with research and education, which can increase the richness and depth and breadth of such line content, highlighting the "scientific and technological innovation" of Pudong New District Features have a certain role in promoting local tourism development. However, at the same time, more and more resources are added, and it has also put forward new requirements and new considerations on the degree of grasp of the research resources of the line designer, the core concept of education and the logic of knowledge points, and the ability to implement the implementation of knowledge points.

Integration and development into trend exploration should be adapt to local conditions

In recent years, as a new classroom walking on the road, research tourism that "promotes science and promotion, integration of knowledge and action" has gradually formed a fashion. Especially in July 2021, the "double reduction" policy landed, which helped the new needs of primary and secondary school research tourism to fully release, bringing new development opportunities to the research tourism industry.

Although my country ’s research tourism starts late, it has developed rapidly. The "In-depth Analysis of the Status of China Research and Travel Industry (2022-2029)" shows that in 2021, affected by the epidemic, the scale of the research tourism market is still 10.6 billion yuan.

At this stage, domestic research tourism formats are developing towards cross -border, branding, standardization, and professionalization. More innovation opportunities. The first batch of popular science tourism routes this time is the innovation of integration and development. Is this approach universal and can it be promoted nationwide?

Chen Jia bluntly stated that Shanghai has the advantages of economic, finance, technology and humanities, and the flexibility and openness of its support policies, which is an objective condition of leading many cities. Therefore, in terms of creating emerging industrial models such as popular science tourism and even "tourism+technology", localities should still start from actuality, based on their own resources and conditions, and give full play to their subjective initiative.

Chen Jiajin analyzed that the combination of tourism and science and technology lies in its commonality -continuous innovation. The tourism industry originated from tourists' awareness of tourism resources. It continuously integrates and reconstructs tourism resources and continues to improve the cognitive level of local tourism resources among tourists. It is precisely the source of the tourism industry to maintain sustainable and high -quality development. The essence of popular science tourism is to use science and technology to enhance the level of science and technology and reputation of the tourism industry. It is a second development of existing humanistic advantages. Its technological content is high, the humanistic effects are wide, and the industrial potential is deep.

"This move in Shanghai has aroused the attention of science science research. It can be inspired by local governments. From the perspective of its own resources, it can be designed to create unique science science research tourism routes." Zhang Dexin said that Shanghai and Beijing have now pushed the Yuan universe As one of the key industries of urban development, as far as research tourism is concerned, there may be a research element universe in the future, or the third phase of the development of the above -mentioned research tourism development may occur.

■ China City News Reporter: Zhang Yaxin

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