CITIC Children's Book Establish "Parent -Child Reading Day" to promote the reading of the whole people

On June 19, CITIC Children's Book and McDonald's announced the launch of public welfare strategic cooperation to jointly build a "parent -child reading day". Through offline parent -child reading club activities, they promoted family parent -child interaction and cultivated children's interest in reading. At the same time, the selection list is recommended on the McDonald's Mini Program. Users can buy a book for a low price to purchase a book for a low price through McDonald's points.

At the press conference, Chen Wei, general manager of CITIC Publishing Group, said in the video: "As a publisher, he is responsible and hopes to make more and more children fall in love with reading through the efforts of both parties."

After the press conference, CITIC Tongshu and Yibei's reading arranged two parent -child reading clubs. On June 19th, it was Father's Day. CITIC Children's Book prepared the theme picture book "Following Dad to Travel with Dad" related to Father's Day. The lecturer of Yibei's reading shared the picture book story with the parents and children.

"Following Dad to Travel" is one of the picture book sets of CITIC Children's Book "Master Picture Book Garden · You Books". It tells the father of his father with the children, witnessing the countless beauty of the forest, and discovered a lot Trace of small animals. They explore and record together, climb the hillside together, walk through the river, cross the waterfall ...

The McDonald's stores in 6 cities in Tianjin, Changsha, Nanjing, Fuzhou, Suzhou, and Zibo simultaneously held the parent -child reading club of "Following Dad". CITIC Tongshu plans to hold 9 theme parent -child reading clubs in many McDonald's stores across the country every month.

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