Tianshan Review 丨 Government and Internet celebrities may wish to come in a deep interaction

Yue Yanyun

Internet celebrities such as "Territory Ami" and "Gray Wolf Sheep" on the entire network have become the guests at the seminar at the Weili County's self -media Internet celebrity symposium. According to the People's Daily client, at the symposium, the Internet celebrities talked about opinions and suggestions on the training of live talents and the development of online celebrities. The remote Weilian County attaches so much attention to the influencer of the celebrity, which fully shows that the local understanding of the local celebrity effect has increased to the height of the county's economic and social development, and the government "tangible hand" has opened the active active transformation of Internet celebrity flow into development energy. try.

Internet celebrity "Gray Wolf Sheep". Web image

This is an era of Internet celebrities. The Internet celebrity effect allows the traditional Chinese culture to be inherited and developed, and has allowed countless remote villages to enter the public vision. Red with huge traffic has injected new vitality into all walks of life. In this era, we cannot be "numb" about the phenomenon of Internet celebrities and seize the new opportunity of the information era. We can inject new kinetic energy into the high -quality development of the economy and society. The Weili County Party Committee and the government interacted in depth with the Internet celebrities, and the practice of cultivating Internet celebrities and borrowing Internet celebrities is worthy of recognition.

Internet celebrity "Territory Ami Mu". Web image

Focusing on Xinjiang Internet celebrities, I have become a well -known household name of He Jiaolong, the deputy director of the Cultural and Tourism Bureau, who was wearing a red robe and a video of Ce Ma Xueyuan, who became popular. "The shepherd girl" Gray Wolf Sheep "has made countless netizens see the beautiful life of Xinjiang herders; the beekeeper who became popular because netizens questioned" your background is too fake "and became popular on the Internet. The scenery has spread to the north and south of the motherland ... Not only that, in recent years, Xinjiang's characteristic melon fruit, Tianrun milk, Wusu beer, etc. are sold throughout the country, and there are net red blessings behind it. Practice has proved that Internet celebrities are a strong push for establishing a good image of Xinjiang and a strong promoter of Xinjiang's specialty products.

However, as a whole, Xinjiang Internet celebrities are not well known across the country. The ability of the Internet celebrity team is uneven, and the capacity of publicity and goods with limited capacity is limited. strength.

The focus is on the cultivation to create an Internet celebrity. With Internet celebrities, there is an Internet celebrity traffic to transform into development energy. Governments at all levels should listen to the needs of Internet celebrities, and work targeted in facilities construction and personnel training. At the same time, we must plan to introduce a series of guided policies, financial support policies and incentive mechanisms to support the development of online celebrity economic development. Cultivate and create a group of high -quality and entrepreneurial passion for the Internet celebrity team to provide a prerequisite for traffic conversion.

To lead the traffic flow. Whether the traffic flow can be converted into development energy and restricted by content production, this requires the government to closely follow the reality and guide the net red to produce in Xinjiang's specialty products, folk customs, and green mountains and green water. Only by spreading can it be transformed into Xinjiang's brand advantages and allows Internet celebrity traffic to win greater economic and social benefits.

At present, affected by the epidemic of new crown pneumonia, offline sales have been impacted, and localities must inspire the strong monetization ability of the Internet celebrity, so that more counties and cities and more people can find new development opportunities in the attention economy.

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