Huizhou builds a new engine for cultural tourism consumption, and cultural consumption becomes a citizen "Family Food"

On August 16, the Ministry of Culture and Tourism announced the list of the second batch of national night culture and tourism consumption agglomerations. Huizhou Shuidong Street was listed. This is after the district was selected as "Guangdong Province Tourism and Leisure District" and "Cultural Heritage Travel Trail in Guangdong, Hong Kong and Macao Greater Bay Area" last year, and "Xiti" national "golden signboard", becoming the first national night culture and tourism in our city Consumer gathering area.

In recent years, Huizhou has continued to polish the brand's historical and cultural city brand, build a new engine of cultural tourism consumption, and continuously meets the people's longing for a better life. Here, cultural consumption such as cultural entertainment, sports fitness, tourism and tourism has also become an important part of the living expenditure of citizens.

There are many citizens who like to check in in Shuidong Street. This has become an online celebrity attraction. Correspondent Luo Zhiming Photo

"Night Economy" drives a series of cultural brands to become new consumption points

"Now at night, I want to come to Shuidong Street. There is a cultural taste of Huizhou here." Citizen Yang Ya said. At night, walk into Shuidong Street, just walk into a store, lean on wooden coffee tables, clear a pot of tea, and push the window to enjoy the moonlight. Avoles ...

"The more wonderful nights!" Like Yang Ya, there are many citizens who like to check in Shuidong Street. This has become an online celebrity attraction. In the summer night, Shuidong Street cars, water horses, and popular, groups of citizens took a group photo in neon's bright neighborhoods. The shops on the streets and lanes were hard to find.

According to statistics, in 2021 alone, the traffic flow of Shuidong Street reached 4.2 million. Cultural traffic and night traffic are constantly "monetizing".

After the 90s, Liu Wanlong grew up at Shuidong Street. After graduating from Sun Yat -sen University in 2014, he loved garden gardening and opened the "Lanting Flower Collection" gardening studio on Shuidong Street. The small shop of more than 100 square meters opened the entrepreneurial door for Liu Wanlong and two partners. On the basis of retaining garden gardening, their small shops add calligraphy and painting, piano and flute ancient music, furnishings, tea elegance, etc. to create a humanistic space to better integrate into the overall style of Shuidong Street. "The studio organizes cultural elegance and cultural salon, which is loved by young people." Liu Wanlong said.

Shuidong Street is a vivid portrayal of Huizhou's creation of activities to stimulate consumption. "Night Sex Wonderful" Huizhou Cultural Tourism Brand Activities have stimulated the "Night Economy". Cultural brand activities such as Nomashima Cultural Life Week and Youth Highway 33 Youth Highway District have debuted, becoming a new consumption point for Huizhou culture.

Huimin Consumption Subsidies, small leverage, pry the big market for the tours

The dance drama "The Radio Waves Never Passing", the drama "The Righteousness of the World", Li Zongsheng's works of the musical "Dang Love Is the Past", the Guangzhou Symphony Orchestra "Meeting Classical" Symphony Concert ... On August 10, "Take the light of light "Huizhou Culture and Art Center's 4th Grand Theater Art Festival was held. Going to Huizhou Culture and Art Center to watch the high -end performance of many citizens has become a reserved project of many citizens. A symphony of a scene, a stage drama, and a musical, add more artistic charm.

"I can eat less meals, and the drama cannot be watched. Watching performances at night is a relaxed moment when we work." The netizen "sea bass" said. This year's Grand Theater Art Festival gathered a total of 30 39 good shows, and many of them were the repertoires he had been looking forward to and preparing to go to first -tier cities such as Guangzhou Shenzhen. "The young people who love to watch the drama have a group, and they are already buying groups. You can watch wonderful drama performances in Huizhou. There are also opportunities to face face -to -face with the master of theater. The fare is not expensive, very awesome!"

In addition to theater performances, the demand for cultural consumption of Huizhou citizens is also increasingly diverse.

On August 2, after seeing a notice of Huizhou who would issue consumer vouchers in a merchant WeChat group, Ms. Peng, who lived in the urban area, set up an alarm clock early to prepare to grab the vouchers. The next day, Huizhou will issue a special consumer coupon of 5 million yuan in tourism body, which can be used for the consumption of the tourism industry industry such as scenic spots, travel agencies, hotels, homestays, and Huizhou hand -faced flagship stores.

In fact, Huizhou has carried out cultural tourism consumption coupons for two consecutive years, and has launched Huimin Consumption Subsidies, helping the city's hotels, homestay accommodation, cultural and creative handwriting and other market recovery. Promote confidence and save energy.

According to the Municipal Culture and Broadcasting Travel Sports Bureau, since April 29th "Lexiangshan Sea · Pu Huizhou" - "Huizhou people traveling to Huizhou" Cultural tourism and consumption promotion and Huimin activities, as of July 20 The sales amount exceeded 2 million yuan, promoted the transaction value of 6.53 million yuan, and the cumulative consumption of over 27.82 million yuan was driven, and the leverage effect was 10 times, which effectively promoted the market recovery.

Source: Huizhou Daily

Writing: Reporter Gong Yan

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