Strictly prevent the "sky -high moon cake" rebound back to the tide

Qu Yanwen Ziyu, the website of the Central Commission for Discipline Inspection, reported that the Mid -Autumn Festival was approaching and the moon cake appeared. The reporter's investigation found that with the continuous deepening of the construction style, the "sky -high moon cake" was effectively curbed, and the market consumption became more rational, but there were also some "wipe -edge balls" phenomenon that pushed up the price through packaging and mixed sales. While welcoming the festival, we must still be vigilant to prevent the "sky -high moon cake" from rebounding.

The unit price of more than 500 yuan is less than 1%of the sales of moon cakes, which is significantly reduced compared to previous years

In late August, the reporter visited the moon cake markets in Xicheng, Hebei Tangshan, Fujian Jinjiang and other places in Beijing and found that in the environment of "saving and opposing waste", "sky -high moon cakes" are difficult to see, luxury packaging, spreading waste is obviously improved, cheap parcels Moon cakes continue to be favored.

Ding Jing is an employee of a food company in Anhai Town, Jinjiang City. This year, the "Mid -Autumn Festival" is much busy than in previous years.

In late August, a food company in Jinjiang, Fujian was making cheap moon cakes. Photo by Qu Yan

"During this time, I work overtime every day." Ding Jing introduced that the company has been produced with ancient and early -style simple moon cakes with the characteristics of southern Fujian for more than 20 years. Even the moon cakes of gift boxes are the easiest carton, which minimize the packaging cost.

Some customers have proposed that the packaging box is "too earth", can it be "high -end"? In Ding Jing's opinion, the most important thing about moon cakes is delicious, not good -looking; guests buy moon cake itself, not buying boxes, "cheap and big" can attract more consumers.

"According to my observation, there are fewer gorgeous gift boxes on the market this year, and more people choose cheap moon cakes." Ding Jing told reporters that their sales data have not been counted, but from the overtime situation, "the business must have passed last year. "

According to Chen Yinjiang, deputy secretary -general of the Consumer Rights Protection Law Research Association of the Chinese Law Society, in recent years, the moon cake market has become more and more rational. This year is particularly obvious. Packaging and other chaos are not related.

In June of this year, the National Development and Reform Commission and the Ministry of Industry and Information Technology issued the "Announcement on Containing" Sky "Mooncakes and Promoting the Healthy Development of the Industry." For example, it is required to implement key supervision of boxes with a unit price of more than 500 yuan to encourage operators to produce and sell the cheap boxed moon cakes, and request "not to be sold in other forms; Mixed sales of other products ".

On August 13, 2022, in Beijing, all kinds of moon cakes in the supermarket were quietly launched, and citizens went to the supermarket to buy goods. (Picture source: Vision China)

"After years of governance, the moon cake market has been stable in recent years, and the price level has tended to be normal. Especially this year, from preliminary statistics, the unit price of more than 500 yuan is less than 1%of the sales of moon cakes, which is significantly reduced compared to previous years." The relevant person in charge of the price supervision and inspection of the General Administration of Market Supervision and the Anti -Unreasonable Competition told reporters.

499 yuan gift boxes have emerged, and some merchants "wipe the edge" pricing attempts to avoid supervision

The reporter visited some Shang Chao and high -end hotels that although the unit price of the moon cake gift box did not exceed 500 yuan, there were still some brands priced at more than 400 yuan, far exceeding other brands sold on the same stage.

In the mooncake sales area of ​​a supermarket, most of the moon cake gift boxes are priced at 100 yuan to 300 yuan, and two of them are 468 yuan and 498 yuan, respectively. The 498 yuan gift box is named after the "Hongyun", which is a combination of Beijing and Cantonese moon cakes. The net content is 1.7 kg, a total of 18. Among several high -end hotels, the highest pricing is the "President Moon" Mid -Autumn Festival gift box launched by a five -star hotel. The price is 428 yuan, the net content is 0.8 kg, including red wine cranberry, milk fragrant coconut, xo scallop, etc. A total of 8.

Compared with physical stores, the pricing of moon cake gift boxes of e -commerce platforms is more concerned. One obvious change is the "499 yuan" army, not only a large number, but also the price limit of the price of high -priced moon cakes.

The reporter searched for the "Mooncake Gift Box" on an e -commerce platform that there were more than 2,000 species priced at 499 yuan to 499.99 yuan. On another e -commerce platform, there are also many moon cake gift boxes between 498 yuan and 499 yuan. Both e -commerce platforms are sold at more than 500 yuan of moon cake gift boxes. Even if the price of individual styles is higher than 500 yuan, the "folding price" and "arrival price" displayed in the form of icons and other forms are also lower than the "red line". Some products also indicate information such as "group purchase priority" and "flexible invoicing" in the icon.

"The emergence of a large number of 499 yuan and 498 month cake gift boxes show that some merchants know clearly that the 500 yuan key supervision red lines defined by the relevant departments are trying to avoid supervision by playing the" wiping ball "." Chen Yinjiang believes that this is below the regulatory red line below the red line Wandering behaviors reflect that some merchants have impure motivation, and related products should still be included in the scope of key supervision.

Site cake -like non -cakes, mixed sales, play text games

While the "499 yuan phenomenon" caused heated discussion, some "cake -like non -cakes" high -priced Mid -Autumn Festival gift boxes also attracted attention.

Taking the "Louvre Shengting" Mid -Autumn Festival gift box jointly launched by Hagan Dazs and the Louvre Museum as an example, its "activity price" on the e -commerce platform is 999 yuan, which contains 8 contents. "". Earlier, the Belgian chocolate brand Song Emperor Van also launched the Mid -Autumn Festival gift box with a price of 1699 yuan. Because the product shape is very similar to the moon cake, the packaging only writes "chocolate cakes" and was questioned by netizens to play text games. On the other hand, although the "Announcement" of the four departments stipulates that operators sell boxes of moon cakes to mix moon cakes with other goods, and some companies still sell or sell other products in the box of moon cakes.

The reporter saw from the e -commerce platform that this year, a domestic food brand and Harry Potter jointly launched the "Monster's Monster Book Mooncake Gift Box". Special peripheral products are sold; Disney launched the "Happy Dreamor Mooncake Gift Box", which contains 6 moon cakes, with Disney 2022 limited new leather bag for sale, with a price of 429 yuan. In addition, there are many commodity behaviors such as small cans of tea, chocolate, and insulation cups in the moon cake gift box.

Chen Yinjiang believes that the phenomenon of selling not only violates the relevant requirements in the "Announcement", but also violates the "Consumer Rights Protection Law": "Mixing moon cakes with other goods as a whole package for sale, suspected of infringing consumers who are suspected of infringing consumers The right to choose, suspected forced consumption. "

According to the relevant person in charge of the Price Supervision Bureau of the State Administration of Market Supervision, the issue of "sky -high" moon cakes is mainly manifested in three aspects. One is that a few high -end hotels provide special customization in order to meet the needs of specific customer groups, which often costs high costs and prices. Second, a few businesses are packed and mixed with moon cakes in order to pursue high profits. Some of them add rare ingredients, and some of them are packed and sold on moon cakes with high -end tea and high -end wine, which has pushed the price. Third, unhealthy consumption concepts.

"Most of the buyers of the" sky -high "moon cakes are to give gifts, pursue face, and pay attention to luxury. Often, the more expensive the better, it will not only cause waste, but also the problem of‘ four winds ’.” The person in charge told reporters.

Look at the "Four Winds" through moon cakes, and continue to release strict signals

Moon cakes are labeled with "sky -high" labels, and they virtually promote the bad social atmosphere of extravagance and waste, and it is also easy to breed corruption. It is the duties of disciplinary inspection and supervision agencies to supervise and supervise supervision and let moon cakes return to the attributes of mass consumer goods, and prevent the "sky -high price" moon cake rebound.

The Mid -Autumn Festival is approaching. The Jun'an County Discipline Inspection Commission of Zhejiang Province Joint Market Supervision Department has penetrated into the supermarket in the jurisdiction to find out whether there are public funds to buy moon cakes illegally. Photo by Xie Hangkai

"We noticed that although the order of the moon cake market has improved significantly, there are still a few merchants who are over -packaged on moon cakes, or mixed sales in the form of split orders and virtual increases. Suddenly. "Shi Zhenli, the leader of the disciplinary inspection and supervision team of the Quanzhou Discipline Inspection Commission of Fujian Province, told reporters that the spirit of the eight central regulations must be achieved for a long time. In -depth correction of the problem of invisible variation of the "Four Winds", and continuously promote the change of style with the solution of specific problems.

Recently, the Commission for Discipline Inspection of Funing County, Yunnan Province, took the "sky -high" moon cake rectification as the starting point, and jointly carried out special supervision and inspection from the aspects of price, packaging, advertising, etc., and strengthened the discipline before the festival.

"We found that the unit price is close to 500 yuan, or there are mixed, settlement, etc., and immediately screen the sales records to prevent stealth mutations in low bids and high sales, illegal sales, illegal sales of moon cake tickets, illegal use of public funds. Question. "The relevant person in charge of the Funing County Commission for Discipline Inspection said that of them, it focused on consulting the sales accounts and bills of moon cakes, and focused on whether there were issues such as administrative organs and enterprises and institutions in violation of regulations. Discovered and urged 12 rectification issues, and one case was investigated and punished.

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Edit: Wu Yuxuan

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