Chongwen compete first, the first good weather!Come to the East City Exhibition Area of the 2022 Service and Trade Association to see the new ecology of culture integration

On the archway, the eaves bucket arches, the carved beam painting pillar, the green brick gray tiles, the ancient charm of the courtyard ... On September 1, at the special exhibition of the cultural and tourism service of the China International Service Trade Fair in Hall 1, Shougang Cultural and Creative Park, Dongcheng The exhibition area is a delicate "Beijing courtyard courtyard". The audience can not only immersely experience the strong opera atmosphere of the "conference hall", but also explore the historical memory deep in the hutong in person, and feel a journey of cultural "crossing".

It is understood that the theme of the special exhibition of cultural and tourism services in the service and trade meeting, the theme of "Chongwen Contest First of the first good weather", relying on the rich cultural resources, focusing on the advantages of science and technology, financial acceleration, consumption promotion, trade expansion and other areas. Create a new scene of digital interactive experience. The regional characteristic cultural development pattern of drama city, the city of Shuxiang, the city of the museum, the city of non -heritage, and the city of traditional Chinese medicine is presented with the help of light and shadow and science and technology. Innovative charm. Walking the exhibition area, immersed in digital light and shadow, experience cultural and financial vitality, approach the old -fashioned century -old inheritance technology, witness the Chinese culture "go global" ...

"Chongwen compete first"

Get rejuvenating the light of the era of history

The Dongcheng exhibition area of ​​the strong "Jingwei" has always been one of the most popular exhibition areas at the service and trade meeting. This year, the exhibitors are still strong in the lineup, from the "science and technology fan" Chinese search, Fengshang culture, seven -dimensional vision, Hongdong Technology, Yougu'er vision, Ke Yao culture, to "Financial Coffee" Industrial and Commercial Bank of China, Bank of China, Bank of Beijing; from the Chinese Art Museum, the Palace Museum Culture, Shangchao Culture, Jingyan Group, Hongqiao Market, Enamel Factory, Wu Yutai, Longshun Cheng, which represent the "China Wind", to the import and export of Chinese books that set off the "international tide" The company, CCTV Animation, etc., vividly interpreted the innovative vitality stimulated by Dongcheng District under the guidance of the concept of "Chongwen".

Science and technology empowerment -let new cultural formats continue to emerge. China Search as the main force of the construction of major projects such as 5G applications and big data, artificial intelligence integration and innovation in my country, to show the leading and demonstration role of the national search engine; as a large -scale scenario epic "Great Journey" production unit of the 100th anniversary of the founding of the party, Through the huge ring -shaped interactive LED screen, the overall city image of "Wen Wen is in the city, the cultural city, and Wencheng" of Dongcheng District; the seven -dimensional vision shows its computer vision, graphic image, video processing, and human -computer interaction Leading technological advantages in the field; Hongdong Technology brings the latest projects for compliant digital collections infrastructure; Yougu'er vision creates the nation's first digital bicycle experience space and digital restaurant light and shadow space; "Projects, through cloud computing, blockchain, limb identification, wireless VR and other technologies, presented time -light re -engraving space, home space, art space, etc.

Acceleration of finance -let new cultural scene batch incubation. Dongcheng District, as the first batch of national cultural and financial cooperation demonstration zones in the country, has continued to innovate policy support to promote the integration of culture and finance, optimize product services, and launch "Wenjing Loan" and "British Talent Loan" to accelerate cultural enterprises. The development of cultural and financial credit products has promoted more and more new cultural scenes to accelerate the landing. Dongcheng District has established a demonstration zone cultural and financial service center to actively use the "Wenjing" culture+industrial fund to support the construction of Beijing Cultural and Creative Board. ICBC, Bank of China, and Bank of Beijing, the three families of the Ministry of Land Sub -branch, took the lead in the establishment of a national culture and financial cooperation demonstration zone branch. Cultural and financial franchise organizations with financial cooperation demonstration zones. Through the development of demonstration zones, specialty branches and cultural and financial professional institutions, actively support cultural and creative banks, cultural insurance, cultural enterprise equity transfer platforms and other institutions to carry out cultural and financial pilot projects, and explore the construction of "supervision sandboxes" with tolerance and prudent. Development brings strong momentum.

Consumption promotion -improves the quality of new supply of cultural supply. As the highest hall of Chinese art, the Chinese Art Museum is committed to showing China's latest artistic creation achievements and creative creation of international artists, promoting international art dialogue and exchanges, and improving the level of cultural cognition and aesthetics of the Chinese public. The strength of the expert team and the rich cultural relics and collection resources, deeply dig deeper into historical and cultural connotation, innovate the way of traditional culture, and become the leader of cultural and creative industrialization; Shangchao Culture Company adheres to positive innovation, create a series of museum cultural relics IP, and provide consumers with Forms of cultural and creative products with interesting and connotative connotations; Hongqiao Market launched jewelry and cultural and creative industry chains that are integrated with design, research and development, exhibitions, sales, and interactive experiences, creating a new consumer brand incubation base for integration and development of cultural and business travel.

The various old names and non -heritage enterprises represented by Jingweier Culture are one of the audience punching in the hotspots of the Dongcheng exhibition area. With the advantages of product research and development, superior production technology, and rich artistic atmosphere, Beijing Enamel Factory has brought the colorful Cloisonne manufacturing process from the royal family to the folk, from the Forbidden City to the world; , Inherit the non -heritage skills of the production of jasmine tea, promote the integration and innovation of traditional culture, tea culture, and corporate culture. The characteristics of court furniture are incorporated into the production of modern furniture.

Trade expansion -Get the advantages of cultural soft power. In September 2021, Dongcheng District became the second batch of national cultural export bases in the country. At this exhibition, China Book Import and Export Corporation, the largest and strongest publication import and export trade enterprise, digital resource provider and international book fair service agency, through "5G New Reading" and "China India Cloud" Digital platform projects show the public to the public with a new trend of leading the reading of world books with Chinese innovation; CCTV animation layout around the core IP, and in -depth development of multi -formats such as TV animation, film, new media, stage dramas , Anime Group operating throughout the industry chain. Cultural leadership highlights

"Shouchen Meteorology"

Rich and heavy red culture is the most vivid background of Beijing in Beijing. Through the ingenious design of the Dongcheng exhibition area, the gate of Chen Duxiu's old residence was merged into the exhibition area. From this door into the courtyard, the characteristics of the city of drama, the city of Shuxiang, the city of the museum, the city of non -heritage, and the city of traditional Chinese medicine make the audience immersed into the strong cultural atmosphere.

Reward a good show-

East City relies on the resource of the hall, continuously explores the activation and utilization of the hall, and has created a group of small, small, elegant, small and beautiful opera works, allowing the century -old stage to reproduce light and shadow, and start the prelude to the "Hall of the Hall". At the exhibition site, Jingyan Group and Tianjie Group brought Dongcheng's "Ap for the Hall" brand, and united the "new scene" high -definition screening project with Ozhewei's "new scene" high -definition projects. The fashion trend of drama city.

Read a good book--

"Entering the mall, the community, entering the park, and the building", with the in -depth implementation of the "four -entry" policy of the physical bookstore, the construction of "Shuxiang City" has made significant progress. Dongcheng District has launched the five book incense punch lines of "National Tide", "Book Reflecting Centennial", "National Style Lane", "Yaji Liuyun" and "Old City Mandarin", leading the general public to enter the "cultural living room" of the city together. At the exhibition site, the public can understand the aesthetic space, compound diversified scenes, professional segmented services, and innovative drive models through digital display.

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Watch a digital cultural exhibition--

Dongcheng District is the most abundant area of ​​the city's historical and cultural relics. There are the huge treasure houses that collect the royal treasures of the Ming and Qing Dynasties; there are also museums of the China National Museum with the largest construction area of ​​the world; The design form of the paper carving light box presents the city spirit carried by the city of the museum.

See a non -remaining ingenuity-

Dongcheng District has abundant intangible cultural heritage resources. As of now, the total number of non -heritage projects has reached 225, including 37 national -level non -heritage protection lists, and 71 Beijing -level non -heritage protection list. At the exhibition site, through the interaction between the masters and the audience, the non -heritage skills such as jade carving, rabbit, and Jingtai Lan have allowed more public to experience the beauty of non -heritage at close range.

Feel some Chinese medicine cultural charm-

The Beijing Gulou Traditional Chinese Medicine Hospital, which is located on the central axis, is a demonstration base for the construction of comprehensive reform pilot zone of traditional Chinese medicine development. In this exhibition, the health concepts of traditional Chinese medicine culture and modern health, as well as excellent cultural and creative products, present the renid and wisdom of Chinese medicine culture.

In addition to the main exhibition activities, there are four branches activities, allowing the public to feel the Dongcheng life of ancient capital culture, red culture, innovation culture, and Jingwei culture. People can learn about the loyalty, courageous and solemn beauty of the Chinese martial arts treasures in the Tibetan Martial Arts Exhibition of the Palace Museum of the Palace Museum of the Palace Museum of the Palace Museum of Jiade Art Center; At the beginning of the "red line punching activity, the century -old party history was reviewed and the red gene was inherited; in the" National Wind Style Lane "non -relics handmade experience camp activities of the East Sichuan Museum, approached non -heritage and knew non -heritage; in Longfu in Longfu; On the NEED retro market of Temuwen Creative Park, I feel the innovative vitality of the Dongcheng District Cultural Industrial Park.

High -quality development

Step forward

The East City Exhibition area of ​​the Wonderful Service and Trade Conference condensed the efforts to promote the construction of the national cultural center with high cultural consciousness. Dongcheng District adheres to the concept of "Chongwen Contest", transforms the advantages of rich cultural resources into the development advantage, and has gone out of an innovative development of culture as the foundation, as the background, and driving, and helps the regional economy's high -quality development.

The cultural industry has achieved steady development. Dongcheng District accelerates the "Chongwen Contest", leads the high -quality development of the city with culture, and transforms cultural advantages into a development advantage. Essence Continuously optimize and improve the "one master and three deputy" industrial structure, strengthen the scale of the cultural industry, open up the connection between the cultural chain and the value chain, and realize the creative transformation and innovative development of cultural resources. In 2021, there were 520 cultural enterprises above designated size in Dongcheng District, with a year -old revenue of 143.63 billion yuan, an increase of 11.9%year -on -year, accounting for 8.2%of the income of cultural industrial units above designated size in the city. , Rank among the forefront of the city.

"Culture+" industry integration has gradually deepened. Dongcheng District takes "culture+" as an important engine to cultivate and create an emerging industrial growth pole and realize the cross -border of the cultural industry. Cultivate the "culture+digital" format, deeply cultivate high -quality content such as cultural blogging, drama, non -heritage, and old -fashioned names, and implement digital content boutique projects. Create an immersive experience scenario based on 5G, ultra -high -definition, virtual reality and other technologies, and open up the connection between the industrial chain and the value chain. Cultivate the "culture+tourism" format, stimulate the "East" brand efficiency of the "East of the Forbidden City, and establish a coordinated mechanism for the Cultural and Business Travel Alliance. Give full play to the historical and cultural value of cultural visits, and promote the upgrading of quality and cultural values ​​of tourism performance, cultural heritage tourism, research tourism, theme parks, theme hotels, special homestays, and other formats. Cultivate "Culture+Traditional Chinese Medicine" format, and use cultural creativity and other means to actively refine the cultural logo of TCM Chinese medicine in Dongcheng, and promote the formation of innovative integration formats with traditional Chinese medicine cultural communication, cultural treatment, creative design, medical services and other carriers. Essence Cultivate the "culture+sports" format, improve the integration depth of sports, culture, media, tourism and other fields, and continuously expand new formats such as sports performances, sports, film and television, sports tourism, and e -sports. The creation of national culture and financial cooperation demonstration zones has achieved remarkable results. Dongcheng District has vigorously promoted the creation of the demonstration zone from the aspects of the construction mechanism construction, the improvement of the policy system, and the strengthening of service. As of December 31, 2021, the demonstration area specialized institutions served 864 cultural enterprises in Beijing, and the balance of cultural loans was 11.1 billion yuan. As of the second quarter of 2022, the demonstration area specialized institutions served 315 cultural enterprises in Beijing, and the balance of cultural loans was 5.18 billion yuan.

The construction of the national cultural export base is promoted in an orderly manner. Dongcheng District's cultural production exchanges are active, the "culture+" industrial system is sound, and the strong development of cultural leading enterprises has become a source of national demonstration cultural innovation. The scale of cultural products and service trade continued to expand, and in 2021, cultural imports and exports exceeded 519.7174 million US dollars. There have been high -speed cultural enterprises such as Fengshang Culture, Light Media, and Chinese Online. Poly auction and Guardian auction have formed a "Beijing price" in the field of art trading. Important window for soft power.

Cultural carrying space is continuously expanded. Actively use old factories and other buildings to build a cultural industrial park, guide social capital to participate in the use of the existing assets of the park, and continuously deepen the development model of the "Hutong Creative Factory". Introduced the guidelines for high -quality development of cultural industrial parks, and promoted the transformation and upgrading of "Creative Factory in Hochi" in the "Urban Acupuncture" method to promote the "Creative Factory in Hutong" and other "Hutongs in the Hutong". "Building a nest and attracting phoenixes", a group of urban stock spaces were built into a carrying space for the urban cultural industry. Give full play to the effect of the "Cultural Golden Triangle" of Wangfujing -Longfu Temple, and build a new landmark for the integration of comprehensive cultural integration.

The new era is given new mission. In the future, Dongcheng District will further accelerate the "Chongwen Contest", do "six -character articles", promote cultural empowerment regional development, and fully show cultural charm. Create a national cultural and financial cooperation demonstration zone at a high level, develop a cultural industrial park at a high quality, build a national cultural export base at a high starting point, and work hard to build a new era in the new era of first -class harmonious and livable in the new era of the first -class internationally harmonious and livable. Struggle, make new contributions to accelerating the construction of a national cultural center, promoting the prosperity of socialist culture with Chinese characteristics, and achieving the vision goal of building a cultural power.

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