I think the Weifang Night Economic 造 | The way to build a car water and horse is still a long way to go

Weifang Daily Weifang Rong Media News Night Economy contains unlimited business opportunities. More than 60%of urban consumption occurs at night. It fully taps and uses the "new blue ocean" of the night economy. And metaphor. In the past few days, the reporter conducted an immersive visit to the commercial pedestrian streets and night markets, commercial complexes, night catering, night tourism and fitness. Experts gave suggestions for how to better light up the four seasons and night Weifang.

The night market of Fengxi Diwen has attracted many citizens.

Reporter observation

The format mode is slightly single

Night cultural tourism project lacks explosion models

In the past few days, the reporter found in the interview that the business model of the night economy in the urban area is slightly single, which is limited to catering, shopping, etc., and major commercial complexes, catering restaurants, and commercial pedestrian streets are the "main force" to drive the development of the night economy. In terms of leisure and entertainment, culture and art, the development of night economic formats with strong participation and experience in the general public is a bit lagging. No one can really allow citizens to realize one -stop food, purchase, entertainment, tourism, acting, and physical body. Comprehensive night consumption venues.

Wang Lei, a resident of the Shengshi Washington Community of Kuiwen District, said that this summer, Fengxi Diwang Wanzhi Ji Ji Night Market, which was built this summer, originally planned to regularly organize literary and artistic performances and drone performances. Essence This night market is more at the level of "buying", which is not significant to enrich the spiritual and cultural life of the citizens. "This year's urban area has followed a lot of forms and contents that are similar in content. Generally speaking, most creativity is insufficient and lack of characteristics."

At present, the urban area has not really created a night cultural tourism project. The historical and cultural resources of our city are very rich, such as Shiyuan Garden Cultural District, Yangjiabu Folklore Grand View Garden, 1532 Cultural Industrial Park, etc., but the excavation is not deep enough, does not form its own characteristics and highlights, and insufficient attraction to citizens.

"Don't say that the urban area has not been able to create a explosive night tour project like the Datang Datang, Xi'an, and even a night travel cultural tourism project that can be comparable to Qingzhou." It is believed that the urban night cultural tourism project must be based on its own characteristics and create a truly creative creation in order to form a brand effect. "It is recommended to have normal cultural performances such as Weifang local characteristics, such as cultural activities such as artistic performances, street art, and other cultural activities. Good can have the resident of the literary performance team, constantly pushing out new, attracting citizens and tourists. "

Citizen Tour Golden Bao Park.

Basic supporting facilities and public services

It is difficult to meet night consumption needs

The reporter found that the existing basic supporting facilities and public services were difficult to meet the citizens' too high -level night consumption needs. Taking the bus line as an example, the urban area has created a number of urban night economic lines, and the last class delay service has been carried out to the maximum extent. But on the one hand, the publicity efforts need to be further strengthened, and the citizens' awareness rate needs to be improved; on the other hand, the coverage of the line itself needs to be strengthened, especially in some remote night economic lines, and the density can be further improved.

Wang Yuanyuan, a resident of the Economic Zone, always wanted to take the children to the 1532 Cultural Industrial Park and Jinbao Paradise at night in the summer vacation, but the home was in the north of the city and was very far from these two places. "I can't drive, and the cost of taxi is relatively high. When I go, I can pass the buses, but I am worried that the bus is too late, and the bus has stopped." Wang Yuanyuan said that she usually worked more busy. In the end, she was busy at work. The plan failed.

Driving by yourself is not very convenient. According to reporters, some places where the urban consumption is relatively strong at night has more serious parking difficulties. For example, Ronghua Road, consumption at night, parking takes a long time, such as weekends such as weekends, it is even difficult to find parking spaces, and many consumers have been "dismissed".

To develop the city's night economy, our city should further work hard to optimize public services. For example, improve the night view of important consumer venues such as commercial districts and tourist attractions, landscapes, landscapes, landscapes, and signs. At the same time, it should further improve supporting management measures and service functions such as health, hygiene, fire protection, public security, and urban management, and improve the level of night economic service guarantee.

At night, the crowd of Zhongxing Commercial Street in Taihua City.

Citizen voice

Strengthen the planning upgrade

Work hard in innovation and creativity

At present, most of the economic development in the urban area still stays on the point, without forming a situation of dot -faced combination and coordinated development, and lack of leading geese and unified planning to create and lead, it is difficult to form a gathering advantage and scale effect. Many citizens believe that they need to try to build a three -dimensional night economic development model, uniformly layout from the plan, innovate in models, enrich the night lifestyle, upgrade the night consumption model, and allow citizens to make night consumption more conveniently.

Gao Yang, a resident of Shangcheng International Community in Weicheng District, said that the mature night economy should not only stay in play and eat, but also have richer connotations, but this is exactly what the night economy in the urban area is relatively lacking. "At present, there are a lot of shopping districts at night. The next step should be considered to be upgraded and upgraded to the citizens' higher quality night shopping enjoyment." Gao Yang said that it should also work more on innovation and planning operations. Being able to penetrate the rich historical and cultural resources of our city, create a group of "cultural IP" that consumes night consumption and cultural tourism projects that highlight Weifang's characteristics. "Han Zhiqiang, a resident of Boguanxi District of the High -tech Zone, believes that in addition to traditional eating, drinking and fun, our city should seize the new air outlet of night sports consumption and improve the venue of night physical exercise. Further improve the level of commercial fitness services such as swimming pools, gyms, table tennis clubs, etc., guide citizens to get out of the house to strengthen their fitness, and enrich the content of night consumption.

At Gu Demao Square in the high -tech zone, playing music attracted everyone's attention.

Expert advice

Prosperity and development of urban night economy

First of all, we must strengthen the top -level design

How can urban night economy develop better and more prosperous? Zhou Zhixia, a professor at the School of Economics and Management of Weifang College and Ph.D. in Management, believes that there are indeed shortcomings such as a relatively single format model in urban night economy.

Zhou Zhixia suggested that first of all, our city should strengthen the top -level design and introduce more detailed and perfect support policies as soon as possible, such as the development cost of the bottom, relaxation of loans, and tax reduction costs to drive more entrepreneurs or small and micro enterprises to invest in night economic development. Essence In addition, according to the characteristics of the city's urban development, we should introduce modern emerging consumer formats, tap new momentum of night consumption, and strengthen the construction of the night economy.

In addition, we should further innovate cultural activity carriers and deeply explore the valuable urban cultural characteristics and historical and cultural resources of Weifang. It can use folklore and non -heritage as a carrier to gather popularity and increase vitality for the night economy.

In addition, it should be reasonably planned and improved related supporting facilities and services, such as greater efforts to extend the operating time of night shift buses, and improve the supporting facilities such as catering, accommodation, and transportation around the scenic area.

At the same time, we can further tap resources, create Weifang characteristic brands, and highlight the characteristics of the city. For example, to build a catering brand with Weifang characteristics, enhance the value and influence of Weifang's old names and traditional commercial blocks and cultural districts. While shaping the brand, it should further increase the publicity and promotion of night economic brands such as cultural tourism leisure and entertainment projects. It can use a variety of new media forms to promote influence, create awareness, and increase reputation.

Weifang Daily All -Media Reporter: Zhao Chunhui/Wen Zhang Chi/Picture

Editor in charge: Ping

Source: Weifang Evening News

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