"One flower and one dream" public welfare co -creation, hundreds of millions of netizens can "donate flowers" to launch a project

Jimu News reporter Huang Yongjin

On September 1st, the 99th Public Welfare Festival will be officially launched. 10,000 charity projects of 2,500 charity organizations will be met with transparent compliance access to the public. At the same time, this year's 99 Public Welfare Day launched the new feature of "one flower, one dream" to achieve the "reverse initiative" and "creation of the whole people" of public welfare projects, so that each netizens can directly contribute to the public welfare field that they are concerned about.

Entering the 99th public welfare day in the eighth year will continue the "ten -day model", from September 1st to September 10. The Tencent Charity Foundation (hereinafter referred to as the "Tencent Foundation") set up 100 million yuan of special incentive funds based on the donation funds of 300 million yuan to support more growth and innovative public welfare project growth.

In the new gameplay of "One Flower and One Dream", every love netizen can become the product manager of the "99 Public Welfare Day". By using small red flowers to help the public welfare dream, the "vote" public welfare proposition is also the Tencent public welfare platform A new exploration.

Ge Yan, Secretary -General of the Tencent Foundation, pointed out that "one flower and one dream" hopes to guide users to pay more attention to social issues and let ordinary people supervise and implement their dreams. "Users are not only a donor, but also a planning. For those, companies provide funds to help you realize your dreams. The public welfare organization that wins the bid will help you implement your dreams. "

Since June, Tencent's public welfare platform has been soliciting dreams from love netizens, and has received more than 8,000 public welfare dreams of more than 7,000 caring users, involving a number of public welfare issues such as caring for lonely elderly, focusing on rural children, environmental protection and rural revitalization.

In the end, a total of 16 public welfare dreams were launched during the event, including "supporting 1,000 rural children to museums", "guarding 10,000 rural children's mental health", "providing free listening screening for 10,000 rural elderly people" and so on. Users can donate the little red flower as the favorite dream to call, and get their own "little red flower love bill". After raising the number of red flowers to reach the specified number, the Tencent Foundation will screen the appropriate public welfare institutions in the joint industry to help dreams to land, and regularly perform the specific implementation progress to users' dreams.

Under the "one flower and one dream" mode, users can not only donate flowers independently, but also initiate "donate flowers together", calling on the relatives and friends around them to cheer for public welfare dreams, helping the public welfare circle.

During the 99 Public Welfare Day, users can also obtain more donations for the project through Xiaohonghua, and at the same time, they will get donation bonuses according to the user status. Users can obtain small red flowers through public welfare behaviors such as donations, donations, and answers.

It is understood that during the "99 Public Welfare Day" in 2021, a total of more than 68.7 million people donated 3.569 billion yuan. In addition to donations, 10.97 million love netizens participated in behavior public welfare through various methods such as walking. The number of people exceeds 125 million, and the amount of donations and interaction hit a new high.

- END -