"Light Industry Enterprise Brand Competitive Evaluation" Group Standard Symposium was held in Beijing

In order to implement the General Office of the General Office of the State Council, "Opinions on Giving Play in the Leading of Brands and Promoting the Upgrade of Supply and Demand Structures", and the Ministry of Industry and Information Technology's five departments "Guiding Opinions on Promoting the High -quality Development of Light Industry" and "" Three Products "on Printing and Distributing Digital Aid Consumer Products Industry Notice of Action Plan (2022-2025), and the spirit of the seven departments such as the National Development and Reform Commission "Guiding Opinions on Promoting Brand Construction in the New Era" and other documents. ", This standard is led by the China Light Industry Information Center.

On August 30, China Light Industry Information Center organized a seminar on the "Evaluation of the Merit of Light Industry Enterprise Brand" in Beijing. Guo Yongxin, Secretary -General of the China Light Industry Federation, attended the seminar and delivered a keynote speech. Sheng Xijun, deputy inspector of the Department of Science and Technology of the Ministry of Industry and Information Technology, Ma Zhen, deputy director of the China Light Industry Information Center, and Yan Xiaoliang, director of the Information Center of the State Administration of Market Supervision and Management, attended the meeting. The meeting was chaired by Li Shuangshuang, deputy director of the Industrial Innovation Office of the China Light Industry Information Center.

Guo Yongxin pointed out that the brand is the vitality of the enterprise, and the China Light Industry Federation attaches great importance to the construction of enterprise brand. Guo Yongxin put forward four requirements on the formulation of corporate brand competitiveness evaluation standards: first, standard formulation must reflect the characteristics of the light industry industry and pay attention to consumer needs; The evaluation system setting should integrate new elements of industrial development such as digitalization, industrial design, cultural and creative design, digital collections, fashion light industry, and national tide trends; third, standard formulation must reflect the characteristics and advanced characteristics of the group, and the competitiveness of the company's brand will be competitive. The evaluation work is combined with the key tasks of light joint key work with the top 100 enterprises, key laboratories, engineering design centers, and traditional handicraft evaluation. The leading role.

Sheng Xijun proposed three guidance requirements in the standard formulation: first, the standard positioning must be clear, the purpose of industry enterprise services should be considered, and the quality related indicators are considered. The characteristics of new "new" should be brought in to advantageous enterprises for feasibility verification; third, we must fully reflect market spontaneity and reflect the characteristics of group standards and leadership.

The meeting fully discussed the content of the "Evaluation of the Merit of Light Industry Enterprises" and comprehensively "pulse and opening" the "Light Industry Enterprise Brand Competitive Evaluation", laying a solid foundation for the formulation and subsequent work for the standard formulation and subsequent work. The drafting group carefully listened to the opinions of the leaders and experts of the meeting, and summarized the opinions and suggestions made on the draft.

Song Zhanjing, deputy director of the China Salt Industry Association, Wu Dongya, director of the Training Center of the China Electronic Technology Standardization Research Institute, Hui Ming, deputy director of the Industry Development Department of the China Machinery Industry Federation, Gao Rui, deputy researcher of the Research Department of the China Enterprise Federation, the brand of China Textile Federation Huilu Lu, deputy director of the Management Office, Zhang Yizhong, deputy director of the Institute of Intellectual Property, China Electronic Information Industry Development Research Institute, Wang Yuan, general manager of the China International Electronic Business Center Business Center, and Deputy Secretary -General of the China Enterprise Evaluation Association Bian Haiguang and Light Industry Standardization Institute Senior High -level Advanced Institute Engineer Zhang Lei, Qi Xiaomei, senior engineer of the Institute of Light Industry Standardization, Sui Yuan, senior engineer of the China Standardization Research Institute, Zhang Jindbo, deputy general manager of Beijing Xinduang Digital Technology Co., Ltd., Chen Hui, director of the Public Affairs Department of Alibaba (China) Co., Ltd. Experts attended the meeting.

It is understood that the China Light Industry Information Center will recently organize a standard symposium to participate in a number of light industry -advantageous enterprises to further study and verify the content and application of the standards.

Wen | Tang Miao Zhao Yang Li Shuangshuang

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