The three major issues of the flower market market are prominent. How to deal with it?
Author:China Flower News Time:2022.09.02
"In the first half of the year, our company's project volume was only 20%in the same period last year." Recently, He Chunmei, president of the Sichuan Flower Association Platinum Plants Branch and the general manager of Chengdu Flower Park Flower Landscape Engineering Co., Ltd. told the China Flower News reporter Essence "I have been in class in Guiyang recently and charge myself."
It is understood that this year's flower market market is downturn, and its business volume has decreased sharply. Many companies have no engineering in the first half of the year, people are idle, and the nursery is deserted. The epidemic is the main cause of the decline in flowering projects. The project can not start, and large -scale activities in various places have also been postponed and suspended, leaving the icing on the cake.
"The cost of engineering has also declined. The average cost of the Chengdu Flower Realm project decreases by nearly 20%." He Chunmei said.
He Chunmei, General Manager of Chengdu Flower Park Flower Landscape Engineering Co., Ltd.
Plant production is serious
In recent years, the flowering market has developed rapidly, and the business of gardens, seedlings, and design markets has shrunk. "Last year, Chengdu's flowers were very good. Performance flowers, seedlings, and first entrepreneurship were transformed into the production of flowers, and the phenomenon of follow -up." He Chunmei said that this year's demand is serious, resulting in a large range of flowers in the flowers of flowers. Essence
He Chunmei told reporters that she went to Guangzhou to inspect the flower realm industry this year and found that some nursery introduced flowers in the flowers in the Yangtze River Basin, but these plants needed low temperature in winter. "There are not enough low temperature conditions in Guangzhou in winter, and these products are basically scrapped, bringing a lot of losses to the introduced enterprise." She said that some nursery produced short -cycle flower bloom materials. Can be abolished.
Practitioner fish dragon mixed
"Another situation is relatively obvious, that is, the garden company will hand over the projects of the flower realm to the professional flower company, and now they have all done it by themselves." He Chunmei said. The garden company sent someone to learn. "The talents of the garden company have been cultivated one after another, and they have a certain ability to build and construction. Unless they are the kind of bone that can't be moved, they will find a professional company to do it."
More and more people with different backgrounds enter the flower circle, gardens, gardening, design, and even other industries, making the flower realm industry lively, and the effect is even more flowers. He Chunmei told reporters that she can often see the flowers that have done very new flowers, or surpass the category of flowers.
"There are many factors that affect the effect of flowers, such as too tight construction periods, too low cost, etc., will make the effect discount." He Chunmei said that it may also be the first time that the company has done a flower border project with insufficient experience. "I used to see the flowering project always picking problems, but now I won't anymore. I will look at it from the perspective of appreciation and find the flashing point of others."
"At present, the threshold of the domestic flowering industry is relatively low, and the market's awareness of flowers is also in the initial stage." She said that everything has a process of development and development. , Go to college, you can't graduate from college at once. "
He Chunmei told reporters that the lowest price winning bid in the field of flowers is very common, and the construction party is pursuing low prices, so that many of the cost of spending projects are average. "The requirements of some projects are also low, as long as there are flowers, red and red and green."
The characteristics are less than a thousand
"Throughout the construction of the entire Chinese flowers, most of them are still imitating British flowers." He Chunmei said that the reason why British flowers have such a presentation, which involves its economic status, technical level, humanistic ideas, and climatic conditions. Essence Britain is a cold climate, and the four seasons are like autumn. In China, the flowers are mainly in the landscape of urban gardens, and there are not many cities with cold climate.
In addition to imitating British flowers, there is also a tendency to appear frequently. "Flowers have derived a lot of understanding and configuration in China, and each practitioner is doing it according to his own understanding. Although some of the concepts that have been separated from the flower realm, they are refreshing. Play in the category. "
He Chunmei said that there is a process of never recognizing the understanding of any new things. First, imitate, slowly increase personal understanding, and internalize it into his own things. "For me, there are a lot of things to learn after more than ten years of flowering projects." She said that her company made silent progress while seeking survival. If you want to survive, you must be suitable for the market, otherwise you will not be able to connect.
Flowers must also go through the pressure and challenges of each market development stage. "When I first worked, facing technical challenges, it was the challenge of the company's operation." He Chunmei said that most customers need an instant effect. In order to meet the needs, the flower realm will be turned into a flower bed or the elements of the flower bed.
"Sometimes as a designer, it is helpless, but as the person in charge of the business, it is necessary to accept it and meet the needs of customer needs." He Chunmei said, "It's like reading a article of Lu Xun. There will be different understandings. To respect the process of cognition and the laws of development, we must not just look at problems from the technical category.
(Picture of this article: He Chunmei)
Author: Ma Qiang; Edit, Production: Li Zhanyi
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