Send takeaway, send nursing, send hair ... when the service knocks on the door

"Compared to driving to nail shops for nail art, I prefer to call at home to the door, which is convenient and worry -free ..." Today, the "Internet+door -to -door service" model spawned by the service industry has gradually taken shape. "The service market presents a blue ocean, and corresponding services such as care, beauty and hairdressing, etc. have emerged. At the same time, because there are many such service items and are mostly carried out in private places, lack of effective supervision. On the Black Cat Complaint Platform, some consumers have low -cost price -performance ratio and worry -free service quality. Related data survey platforms show that 41.1%of consumers are most concerned about the security of on -site services.

The services such as on -site haircuts and pets are hot, and some small programs have recently used 1,000 times

In November 2021, netizen Xiaoying shared his first notes to experience on -door haircuts on the platform of Xiaohong. Her friends fell their legs during skiing, and asked the sender to come to the door every month during her recuperation. She also asked the hairdresser to trim the bangs. I do n’t want to go out because of the epidemic reason, just on the platform to help the baby's on -site service for shaving the fetus. The effect is unexpected. "

On August 30, a reporter from Xinhuanghe retrieved a category information website and browsed the service information under the "on -door haircut" entry. Mainly served objects.

Some "on -site haircuts" businesses ensure that their temperature is normal to consumers, and they will show green code, and they will wear masks throughout the journey, carry disinfection spray, shoe covers, and crushed hair pads. The haircut tool is carried by itself or provided by customers, and the service items include hair cutting, hair dyeing, shaving, etc. Some merchants said that on -site issuances need to make an appointment and collect tolls in advance. The on -site issuance service in the platform ranges from 30 yuan to 400 yuan per person, covering hair cutting, hair dyeing, perm and other projects.

Some bloggers engaged in haircuts said that during the prevention and control of the epidemic, the store was not open and turned into a working channel for offline services to the home. Some bloggers posted publicity information on the Xiaohong Book platform and attached to the departments. Some bloggers said that they can provide on -site issuance services for "elderly people over 60 years old" and "sanitation workers".

New Yellow River reporter noticed that under the current "on -door" entry, some WeChat mini -programs have recently used more than 100 times, and the maximum minimum program can use more than 1,000 times. Garbage recycling classification, pet feeding and other fields.

The on -site service industry is accused of mixed fish and dragons, and "safety" is still a key topic of discussion

In network terms, this type of online order and offline services integrated models are collectively referred to as "O2O models". It is not difficult to find out that the related industries of the "O2O model" have sprung up and are favored by some consumers. However, at the same time, some consumers reported that they had encountered "chaotic offer", "cheating money", "cut leeks", "cutting leeks" and "inconsistent with the agreement". The industry chaos breeds the tension between merchants and the audience.

On August 30, a reporter from Xinhuanghe browsed the grass planting platform and found that the bloggers' experience of the "home service" was better or bad. A netizen who placed an order to feed the pet service said, "At least there must be basic cat knowledge on the door to feed the pet, and to do a good job of isolation measures. On the social platform, I vomited, "shaving the fetus service at the door, and accepted the on -site full moon photo photography with the hospital.

On the same day, when a reporter from Xinhuanghe retrieved the black cat complaint platform, it was found that more than 3,800 complaint information under the "on -site service" entry, of which the highest amount could reach up to 20,000 yuan, "bad trading", "poor service attitude", "poor service attitude", "poor service attitude", "poor service attitude" Complaining reasons such as collecting money "and" false propaganda "frequently appear in the information ranks.

According to Ai Media Consultation, in 2019, China's consumer life retail consumption rights protection is the most concerned field. The safety of on -site services accounts for 41.1%, and the on -site service or delivery will account for 34.0%. The difference in publicity and introduction accounted for 24.7%.

Whether it is a long -term housekeeping service, or the newly derived on -door services in the old industry today, how to carry out effective supervision while ensuring the privacy of users is still a long -term problem.

It should be established and improved home service mechanism. Lawyers: On -site services also need to be qualified

"I think on -site services are necessary, which can bring a better experience to consumers, but at the same time, there are also corresponding industry specifications, such as charges, service attitudes, security, etc." Some citizens believe that because Reasons such as the prevention and control of the epidemic are now more and more needed by the public, but the market environment of mixed fish and dragons is unavoidable.

New Yellow River reporters browsed media reports and found that there were previous consumers and "door -to -door service" APP and service providers. In October 2016, Ms. Li claimed to make an appointment for on -site beauty services through a certain network of cosmetic APP. The flowing into the eyes caused the eye burns, so the home app and a beautician were sued to the court. In the end, the defendant "Beaver's Family" compensated the plaintiff Ms. Li's medical expenses, misunderstanding, and transportation expenses for the first instance of the first instance.

In September 2018, the "Implementation Plan Implementation Plan Implementation of the Consumption System and Mechanism" issued by the General Office of the State Council was mentioned that it is necessary to improve the standards and standards of housekeeping service standards and service specifications, study and formulate the service standards and specifications of emerging formats such as housekeeping e -commerce, and carry out housekeeping services. Standardized pilot demonstration construction. The "Opinions on Promoting the Lifting of the Housekeeping Service Industry" issued later also mentioned that it is also mentioned that it is necessary to promote the standardization of services, improve the standardization of housekeeping services, and accelerate the establishment of a home -to -door on -door system for housekeeping service personnel. The government has gradually realized uniformly issuing the "home on -site service certificate" for free for each qualified housekeeping practitioner, and implemented integrity supervision on the public information platform.

"When choosing a door -to -door service, consumers should try to choose large service platforms and merchants with business qualifications and related agreements. Although consumers choose to on -site services, the services provided by the other party should also meet the consumer rights protection law. The corresponding quality guarantee, reasonable price, and correct metering are fair. "Relevant legal persons call on consumers to place an order in a more" reliable "merchant or institution when choosing on -site services.

New Yellow River Client Reporter: Meng Tianyu Intern: Editor Liu Xinyi: Sun Feifei

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