Seeing the scene of "turning" of Yonghui Supermarket, I finally read the phrase "Live" by Ren Zhengfei ...

A few days ago, a "suspension announcement" pushed Yonghui Supermarket to the forefront.

As a large -scale chain supermarket established for 21 years, the number of stores reached 1,440 in 2019, with a total market value of 106.4 billion yuan.

From 2020, the store has decreased. As of August 25 this year, after the two stores in Fuzhou were announced, 387 stores have been closed, and its market value has shrunk by more than 70 billion.

In fact, Yonghui did not have any way.

It has conducted new formats such as "Super Species", "Yonghui MINI Store" and "Warehousing Store", but has not achieved results.

Go to see the comments from a lot of netizens, you will find that there are many reasons.

In addition to their own "steps too fast", everyone mentioned more about external environmental impacts, such as "e -commerce" and "mass consumption habits" ...

Think of the article that brushed the screen a few days ago:

"Ren Zhengfei's latest speech: In the next 3 years, survive as the main program! "

"Take survival as the main program, shrink and close the entire edge business, and pass the cold to everyone."

These large companies are still the same, let alone our little people.

In the next 3 years, every penny in our hands is a compulsory course for each ordinary person.

Why do you say that?

See a few specific cases with you.

Recently, there is a burst of posts on it, and a praise answer lists a series of stories and moods of people around him.

A friend who made high -end building materials, previously faced with villa customer groups and family companies, with an annual output of tens of millions.

However, the demand has been decreasing in the past two years, and the factory has fallen. Not only does it owe a lot of foreign debt, even the factories and equipment have been auctioned.

A classmate, who has opened a home improvement design company for 18 years, has recently closed down.

The cars in their own house were replaced by mortgage, and the small loan was stunned all over, and even the girlfriend who was ready to get married broke up ...

Friends who are roasting and opening milk tea shops have also suffered a crisis.

Some retreat, and the position of the second point, changed the career; some felt no hope, simply transferred.

The respondent himself was also a small boss with an annual turnover of 10 million. When the company did it smoothly in 2017-2019, all the money made is used to expand, leaving only two or three months of cash flow.

By the Spring Festival this year, as the orders were getting less and less, in the end, they had to pay a dedicated fee for their employees, and disbanded with huge amounts of debt.

Source: panoramic vision

Similar stories, I have seen it in readers' messages.

A company needs to recruit telephone customer service. The income structure is the base salary+commission.

In March and April this year, many training institutions, real estate, and textile industries came from cross -bank job seekers.

A training teacher who graduated from undergraduate, when communicating with HR, choked and asked:

"If I work overtime every day, can I expect more than 7000? I am for the car and the building, the child is in kindergarten ..."

A middle -aged man with a small old and small, you can't find a job after unemployment, and you have a lot of money on the deposit. He went to open a tea shop. Disaster.

And her, her husband lost millions of business, feathered in the family, and the child has been suffering in the past two years.

From large companies to small bosses, to ordinary us, everyone's life seems to be at the same node, which has undergone turningdown.

Under the torrent of the times, no one and things can be alone.

One day fell down, maybe not because we did something wrong, but the world changed.

At present, for ordinary people, there is only one important thing:

Live.

In that article by Ren Zhengfei, he put forward several programs for the company.

1. Live in the next three years;

2. The business of blind investment should shrink;

3. Give up some markets;

4. Let the cold air pass to everyone;

5. Investment at the cost of survival crisis.

Based on this, as an ordinary person, I think at least the following 4 points can be achieved.

First, the more uncertain, the more you need to practice internal skills.

This is the true experience of a reader friend over the past year.

Twelve years ago, he was also a factories' migrant worker, and one day he suddenly wanted to learn computer repair.

At that time, someone around him threatened: "Computer maintenance belongs to the sunset industry, and it is better to find a class."

But he insisted on gritting his teeth and decided to have a craft.

So diligent and hard work until now.

Although it is not rich and wealthy, it will not fall into the bottom.

Especially after experiencing the epidemic, he understands it better:

"One skill is the foundation of ordinary people."

In this world, the only thing that does not have the upper limit is skills.

I have read such a paragraph:

Rockefeller said:

"If all my clothes are peeled, there is nothing left, and then I throw me into the desert. As long as a caravan passes, I will soon become a billionaire again."

We can change this sentence: "If the company closed today, I was thrown into the talent market. As long as I could find a job, even if it was a grass -roots job, then I could quickly stand firm and become backbone again. "

If a person wants to survive, if you can't do "indispensable", then you must "refine the internal skills".

There are "live" in my hand, not panic.

Source: panoramic vision

Second, we must have a sense of aggressive anxiety.

In 2017, when Belle delisted, CEO Shengbaijiao had a deep reflection: "I am in my 60s, I will not open a computer, I don’t even make a good prediction of market changes. The main responsibility is me. "

Walking against the water, retreat without entering.

Go to see Ren Zhengfei's past articles, you will find a particularly amazing phenomenon.

In 1993, he wrote an article called "How long can Huawei's red flag carry".

At that time, it was only 5 years before the establishment of Huawei.

At the end of 2000, the famous "Huawei Winter" was released.

In that year, Huawei's sales reached 22 billion yuan, and the profit ranks first in the top 100 electronics in the country.

Today, he has repeatedly warned employees that we will "live quality" in the next three years.

Native

This is Huawei's "aggressive worry".

Source: panoramic vision

Say a self -experience.

At that time, the paper media was a mess, and the reporter was also a very beautiful career.

I have seen a senior. After finishing the work, I either go to the dinner invited by the bosses, or organize a group of friends to drink and brag.

He once thought that such a beautiful day will last ten thousand years.

He and him talked about the emerging self -media, and he didn't care.

Within a few years, I don't necessarily buy a newspaper throughout the entire block.

At that time, he suddenly discovered that he had nothing to do with his good alcohol and the ability of the invincible team in the south of the city.

When he met again, he was unemployed.

There is a saying good:

"In this era, if you run ahead, you will find that there are opportunities everywhere, everything is prosperous. If you lag behind the times, you will find that everything is desperate."

This is not blind anxiety, but the crisis with its own wheels.

Third, learn to follow the trend.

A Canadian reader wrote a long message for me.

He and his wife started a business together after graduation.

Opening the company, it collapsed; the noodle restaurant was opened, and the yellow was yellow; the training did not do ...

When she was shy, the wife ordered a plate of dumplings, and she said that she was full after eating 3.

Later, they had children, but they had no money to do.

This shakes for 5 years, and they finally encountered a vent: the rise of e -commerce in 2009, and finally made the water.

As soon as the wind was over, and the investment failure, the couple encountered a crisis of broken funds.

When he was about to sell everything from scratch, logistics and foreign trade emerged.

This is the field they are good at, so they devoted themselves to it, and their lives were rewritten again.

Now not only the debt is light, but also has more time to enjoy life.

The times are changing, and the industry is going down, and there will be an industry upward.

For example, in the world economic crisis at the beginning of the last century, the United States entered the Great Depression. However, due to the reasons to relieve psychological anxiety and consumption downgrade, the fields of film, literary creation, and low -cost cosmetics also ushered in great development.

As ordinary people, we may not be able to predict opportunities in advance, but we can follow the trend.

Source: panoramic vision

Fourth, insist on stock thinking.

Some people ask: In the post -epidemic era, what changes have taken place in everyone's consumption concept?

Master of Software at Shanghai Jiaotong University@上海 上海 上海 上海 上海 上海 上海 上海:

In the first half of this year, the Chinese saved 10 trillion.

At the same time, he also gave another set of data:

Didi users fell from 45 million to 10 million, and the taxi was less than 3/4.

Ctrip users fell from 26 million to 6 million, and business travel was 3/4.

Monster charging users fell from 3 million to 1 million, and they were shopping for 2/3 of the shopping malls.

Starbucks Monthly uses more than 4 million to cut to 2 million.

The only rising is BOSS direct hiring, with a monthly work exceeding 100 million, an increase of 100%.

We did not usher in retaliated consumption, but we ushered in retaliation.

In the case mentioned earlier, many people have caused serious consequences because of "blind investment" or "insufficient savings".

Ren Zhengfei's article has repeatedly emphasized the importance of "cash flow".

This is even more important to ordinary people.

Because of the stock thinking, it is the best way to improve the fault tolerance rate of life.

Source: panoramic vision

Just as netizens@在 就 said when you answered "When do you suddenly realize that you should save money":

When the loved ones are suddenly seriously ill, lying on the ICU need to change the money to change the life;

When you don't work, you have no money to eat, no money to live, and no money to enjoy;

When there is a very good opportunity to be in front of you, you need the support of funds, but you let the opportunity go away because you have no money;

When you need to complete the big things in life, when you marry a wife and have children, you have to reach out to ask for money who is no longer young and no longer young ...

In addition, we also need to expand the scope of stock thinking: for example, reserve more work skills and love our bodies ...

In this way, even if the "black swan" appears, it does not prevent us from "living quality".

At the end of the article, share a sentence in "Three Body" with you:

"The entire human history is also accidental. There is no major change from the Shijie era to today. It's lucky. But since it is lucky, there is always a day of ending; now I tell you that it's over and prepare for thought."

Reference materials:

News workshop: "Well -known supermarkets can't carry it ... Closing a shop, a huge loss, a plunge!"Huawei Internal Forum Ren Zhengfei:" The entire company's business policy must shift from the pursuit of scale to the pursuit of profit and cash flow "

Author: Hi everyone, I am the king's ears, I do n’t know the astronomy, I do n’t know the geography, and I know the life of life a little.Follow [Mr. Wang Er] (ID: Huangezishiba), a middle -aged Boy, who couldn't help but shouted.

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