The first store economy accelerates the lead in Xiamen!In the first half of the year, the number of first stores in our city reached 51

■ Children's clothing brand Bonpoint opened the first store in Vientiane City.

■ Lulu Lemon Xiamen Vientiane City New Store will be the largest double -layer high -rise store in Fujian Province.

"I didn't expect 'Little Cherry' to come to Xiamen!" Recently, Ms. Yu, a citizen, found that the luxury children's clothing brand Bonpoint opened the first Xiamen store in Vientiane City. She used to have Bonpoint's clothes for her child Haitao. The fabric was sophisticated and the details were exquisite. The iconic pattern of Bonpoint is the small cherry in the logo, so it is also nicknamed "Little Cherry".

Bonpoint Xiamen store is the first luxury children's clothing in Fujian, is it still far away? Many brands of first stores continue to bloom in Xiamen, and Xiamen's first store economy is very active. The rapid development of urban business needs a steady stream of innovative vitality. The first store economy is the innovation manifestation of new products, new formats, and new consumption.

Both luxury brands and online celebrity drinks come to Xiamen to open the first store

This summer, the first store economy came to Xiamen while taking advantage of the high temperature heat waves. From meeting consumer demand to creating consumer demand, the first store economy transforms brand and first store traffic into passenger flow and consumption increase through innovative business models and product services, becoming a new engine to stimulate the vitality of the business district and promote consumption upgrade.

In August, Tasaki, a well -known Japanese jewelry brand founded in 1954, opened in Vientiane City. This is the first store opened by this brand in Xiamen. Many of the new stores that are about to open recently are the first store in Fujian. For example, STUART Weitzman, a luxury shoe brand that is about to enter Vientiane City.

The foreign brand opened the first store in Xiamen to attract a new generation of consumers. Some Xiamen friends who have thought about it will also enter Xiamen one after another. For example, the net black tea drinking tea with dirty bags will open the first shop in Xiamen in Zhonghua City; Master Bao's pastry in Xiamen will also come, and it will open a double store in the second phase of SM and Baolong No. 1 City.

Local brands have also re -opened through the first store, becoming an Internet celebrity tide brand. For example, the first store of the post office coffee is opened in Xiamen International Trade Building. The new first stores of the two old brands of Elvin Vision and Platinum Portrait Museum are opened in Baolong City.

In the past few years, Xiamen's first store economy is accelerating, and the number of new first stores has increased year after year.

"The first in the country", "the first in Fujian" and "the first in Xiamen" ... The reporter statistics found that in the first half of the year in the first half of the year, the number of opening in the first store in Xiamen exceeded 50%. In the first half of 2020, the main shopping center in Xiamen introduced 18 first stores in the first half of the year. Among them, 1 newly opened nationwide store, 1 only one store brand in Fujian, 8 regional first stores, and 8 urban first stores; 2021 In the first half of the year, there were 32 first stores in Xiamen, of which 21 were the first shop in Fujian and 11 Xiamen. In the first half of 2022, the number of first stores introduced in Xiamen reached 51, of which 3 were the first store in the country and 3 in South China. 26 home, Fujian's first shop and 18 city first stores.

The first store introduces large -scale gathering in various cities to produce demonstration effects

In Xiamen, the first store economy is not a strange concept. As early as 2004, the first Louis Vuitton store in Xiamen opened at the Mago Pooro Hotel. At that time, many Xiamen people went to watch, and the global first -line brands had a huge appeal. From product display to the design of the shop, it refreshed the consumer experience of Xiamen.

Feng Chixiangliang lived. "The first store settled, representing the brand's recognition of urban development strength and business environment." Wang Jinan, a professor of the Department of Finance at the School of Finance of the School of Finance and Economics of Jimei University, believes that the introduction of the first store presents a large -scale gathering, which can not only drive the formation of new consumption growth points, but also, but also Can promote the upgrading of consumer structure and urban functional transformation. After a new city and a new area stand firmly in the new city and the new area, a demonstration effect will be produced.

Where is the brand's first store, wherever it becomes the frontier of fashion. The first store in Xiamen not only has a lot of opening, but also stable, many first stores have produced a good positive effect. Louis Vuitton Store has stayed in Xiamen for nearly 20 years. Every time the store has renewed or replaced, it means that a new round of changes in Xiamen business districts.

Recently, Louis Vientiane City Store intends to build a double -layer flagship store. Lulu lemon, which is occupied by Louis Vuitton, will move to the outside of Vientiane City, and the store is also a double -layer. It is understood that Lulu Lemon New Store will open on September 1, and will be the largest double -layer high -rise store in Fujian Province. It is also reported that Lulu Lemon may continue to open a new store in Xiamen. Three years ago, Lulu Lemon opened the first store in Xiamen. In just 3 years, Lulu Lemon had a lot of fans to yoga together and music and dance together.

3 shopping malls are about to open

Enhanced adsorption ability of Xiamen's first store

The first store economy, which is novel and scarce and its own traffic, is regarded as a "traffic password" that enables urban business. It is worth noting that the first store introduced the first store, the first store accelerated the gathering, and the benign interaction further promoted the innovation of business models and upgrading consumption. In addition to the landing of traditional clothing and catering brands, the first Xiamen stores with a sense of scientific and technological sense in Huawei Smart Life Museum, XGIMI, Weilai Automobile, etc. also landed in the first half of this year.

In recent years, Xiamen has vigorously promoted the cultivation and creation of international consumer center cities, encouraged global and international high -end high -end commercial brands to settle in Xiamen, set up brand first stores, flagship stores, and experience stores to encourage new products in Xiamen to enhance the high -end supply capacity of the consumer market.

Various brands have become the "facade responsibility" that upgrades the business circle of the commercial district and attract popularity. The newly opened large shopping malls are even more uninstalled to solicit the first brands at home and abroad.According to Winshang Big Data Monitoring, in the second half of this year, the city ’s shopping malls above 30,000 square meters planned to open, with a total volume exceeding 850,000 square meters.Update, Tuoxin, and Naxin, these new shopping malls will become a new carrier to absorb various "first stores".Xiamen Daily reporter Zhang Haijun

Figure/Reporter Chen Lixin

- END -